Cashflow Diary™

By the end of this episode, you'll know exactly what sits between your Airbnb gross payout and your actual monthly cash flow — and how to calculate the real number with precision. Most STR operators are missing at least two of the six cost categories covered here. Missing a cost category means your profitability looks better than it is.

Key takeaways:
- Why gross revenue is the wrong number to lead with — and what adjusted gross revenue actually means
- The Big Three fixed costs every unit carries before the first booking (and the insurance mistake that leaves operators exposed)
- Variable cost benchmarks for cleaning, supplies, and maintenance reserve — with specific percentages to model
- Platform and software costs that most operators forget to factor in
- The complete net cash flow formula written out step by step
- A starter model for a two-bedroom mid-tier unit so you can compare your numbers to a baseline

Get the full system behind everything covered today: https://cashflowdiary.com/str-blueprint/

SHOW NOTES

Timestamps
00:00 — Cold Open: Revenue Is Not Profit
01:15 — Episode Setup: The Cost Stack Problem
03:00 — Start With Gross Revenue — Then Stop Trusting It
06:00 — The Big Three Fixed Costs (Lease + Insurance + Utilities)
10:30 — Variable Operating Costs: Cleaning, Supplies, Maintenance Reserve
14:30 — Platform and Marketing Costs
17:00 — The Net Cash Flow Formula
19:30 — Application Block: Build Your Spreadsheet Now
21:00 — Outro + STR Blueprint CTA

Resources Mentioned
- Proper Insurance: https://www.proper.insure
- PriceLabs: https://pricelabs.co
- Hospitable: https://hospitable.com
- Ownerrez: https://www.ownerreservations.com

Ready to Execute? STR Blueprint — https://cashflowdiary.com/str-blueprint/

—
CashFlowDiary is hosted by J. Massey — real estate entrepreneur, STR expert, and founder of the SOAR consulting program. New episodes every week. Subscribe on Apple Podcasts, Spotify, and everywhere podcasts are available.

Follow CashFlowDiary: https://cashflowdiary.com

Show Notes

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What is Cashflow Diary™?

J. Massey, real estate investor, entrepreneur, sales coach, instructor, master facilitator of Robert Kiyosaki’s CASHFLOW™ 101 games and creator of Cashflow™ Diary, offers free training courses for new and experienced investors.

Break through the clutter of learning real estate and business investing and become a successful entrepreneur. Listen to beneficial strategies to improve your skills in prospecting, placing offers, closing deals, buying, selling, wholesaling, fix & Flips, rehabs and much more. By way of Cashflow™ Diary, J. Massey basically gives away current industry strategies by simply teaching what he does daily as a real estate practitioner.

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