Cole Ruud-Johnson (00:00):
On today's show, you guys, audio's gonna be a little choppier. I'm actually in Maui to speak at Brandon Turner's Better life re e i summit. The first one he's done for his new Better Life community. Super pumped for that. But I wanted to record a show while I'm out here, guys, this weekend, next week. And there's no longer gonna be a Monday show for these two weeks. It's gonna be, uh, two Thursday shows, same times Thursdays it always drop. And then when I'm back, um, beginning of June, we back to our Monday and Thursday ready to schedule routine for you guys, getting you guys that value that you always get every single week. So I'm in Maui recording this for you guys. I wanted to share this message about the realities of this business and why are you guys need to stop comparing your journey, your business, your story to those people. So without further ado, let's get right into the show. People don't fail at real estate because they suck, they fail because there's too many ways to succeed. That's why I suggest you focus on the most important skill and all of real estate, which is finding deals. I'm Cole Johnson and in this podcast I share the exact steps. I've used a source 400 deals by age 24. This will allow you to do three things, control your deal flow, make unlimited income, and build your empire as an off market operator.

(01:14):
Today, my main message you guys, is something not enough people talk about in this business, in any business is that it's real and it's hard. A lot of you guys who listen to my show and any show we see gurus online, we're talking about software and list systems and this and that, but we forget that business is hard, especially this business you guys we're dealing with a in real estate, right? With wholesale and flippin. We all get market into this thing where um, you know, it's low barrier entry and uh, low complexity and no money outta pocket and this and that. All the stuff that the industry has turned into over the years. And you know, I think naturally real estate's always in front of our face, right? When we're walking around the street, real estate's in front of the face, we're driving to work.

(01:49):
Real estate's in our face. Real estate's a part of our life and the day we're born, right? We're going vacation, we're staying in hotel rooms, we're at a, we're in a condo. Everything revolves around real estate in our world and it always will, right? Humans will always need a place to, uh, live and eat, rest and play. And so it's become an ultra marketable industry, right? With that comes competitiveness, right? And a lot of people say that, you know, there's plenty to go around. They're a hundred percent is, especially in whole selling you guys or fixing flip, but just off market real estate, right? And honestly this whole like off-market real estate term, it's not something that's really that complicated, right? There's two ways people sell their home. It's on market or off market. It's the same process. You go through title escrow, you find a buyer, the buyer buys your house, right?

(02:30):
With agents, data and marketing for you. If you go direct to seller and they sell, they sell to a wholesale or a flipper, they can shortcut a lot of that marketing process and then in return they, they trade off on equity. So it's not that complicated or sexy. And one of my biggest quarrels with this industry is the fact that we take very simple things and overcomplicate them and then sell people the overcomplicated version and say, Hey, here's a super simple thing called cold calling a seller. But now we've turned it into something called blah blah blah. And that super thing. I have the perfect key with that lock. I have the perfect solution for you. Come pay me $5,000. And you know, you guys, I mean I have coaching groups, several of them and I do a lot of consulting and I think consulting's amazing.

(03:09):
I'm, I'm so glad that consulting exists. Cause if the consulting did not exist, my business would not exist cuz when I was 19 coming up, that $7,500 I spent moved to go to my first ever mastermind was life changing for me. It got me to a place where I picked up 5, 6, 7, 8, 9, 10 things from that that took me to a level, you know, in a life today at 25, I can't even imagine. Seven, eight years, 7, 6, 7 years ago. And I went to that event. And so I think there's a huge piece of, our industry needs this information. Our industry needs to have an understanding of how to get started. But I want people to listen this to know like, you know, wholesaling is a and in real estate, you guys, there's no such thing in my opinion really as a side hustle. There's no course you can go buy, you can't go trade forks, you can't go buy e-commerce store and get this like side hustle passes income.

(03:50):
I think that the message needs to be clear. Money's hard to make until it's not. If money is hard to make for a long time, you guys, until you have 10, 20, 30, 40, 50 million as a nest egg, that that can make you an annualized return. Until that point you guys, it's very much a hustle. And even you guys, the guys I know that are even at that level, they're still in their day-to-day, a lot of them in the hustle building companies cuz they, what gets you there? You can't turn that part of your brain off guys, but drive an entrepreneur to wake up every single day and they say, how can I push my business forward with no one else telling me to? Most people are not wired that way. And I think a lot of people, especially in the real estate injury made it sound so simple.

(04:27):
I guess a better way to say it, we've taken a simplified thing, made it complex, and then offered the perfect easy solution for it. And selling people on this thing that anyone's an entrepreneur. If you guys are listening to this, anyone is not an entrepreneur. I, I truly believe that entrepreneurs are born, they're not made or created. I think some people in our society wake up every single day without being porous first or shoved and think how can I create, how can I build a company? And that's not every single person in society and I don't believe like society would work if every single person was wired that way. Cause honestly, with that wiring comes a lot of wonkiness, it comes a lot of instability, comes a lot of risk taking, it comes a lot of addiction, comes a lot of adrenaline junky stuff. Like there's a lot of other parts of that personality that people wouldn't want, right?

(05:07):
They just want the part that makes money and Greece and much less for the fact that you guys most businesses don't get to a meaningful level ever. And so I'm really tired of we're going online every single day and saying people selling to people that have no idea what they're doing. This is an amazing easy thing. Like when I take through our cohorts and our real estate companies, I say, you guys, we have to actually understand what goes into this. You guys can't dedicate an hour a week towards this and expect to have up momentum and expect to get traction in this business or any other business. You guys have to be dedicating the time, the energy, the effort and blocking off time. If you, you ha and a lot of these guys, you have kids, you have a job, you have a wife, you have a life, you have parents, uh, you have social events, you want a life, that's fine, but you have to take this seriously.

(05:44):
If you, if you can't invest 10 to 20 hours and something like this, I don't recommend getting into it. I recommend stacking enough cash to what you're doing to be able to truly dedicate and focus. Um, cause the number one resource we have is focused. So the reason I wanna make a whole episode on this is cuz I see time and time and time and time again, people don't understand what goes into running a business. And you have to be honest with yourself. Cause I've seen so many people be able to hype themselves up in motivation, come into this game and do a deal or two or do three deals or do five deals or do even 10 deals. Then eventually they realize, hey, I would rather have a high paying job than have a business that to manage myself. Because when you're in this business, you guys, you're doing acquisitions, dispositions, transactions, you're putting out fires, you don't look headaches, you're doing accounting, you're doing so many more things than just collecting checks, right?

(06:28):
We see these HUDs online, we see these bank statements online, we see these checks online and we go, Hey, that person has something. I don't, they have this 40, 50, $60,000 check. What you don't know is they also have overhead. So maybe only $10,000 is actually going into their pocket. They have to pay commissions to their team, they have to pay for office, they have to pay for inventory, they have to pay for supplies. We're doing flips. They have to pay taxes, they have to pay their bookkeeper, they have to put out fires themselves to show up to the job site. There's so many things that go into this guys that you do not see, you do not see. And if you are gonna compare, you have to compare to the whole entire picture. You can't compare to just what you see online. And if you guys knew most of the whole picture, what anyone posts, even myself, even myself.

(07:12):
Because any guru that's posting online, and I don't, I don't talk about guru in a negative term. I talk about guru in a term as someone that's teaching and educating the masses. Their job is to market, right? My job is to market my products as a business owner. My job is to market our services as a business owner. But that doesn't mean my job as a business owner is to market all the negative parts of my life. I share a lot of vulnerable stuff online. But to be honest, you guys, no one's life is roses in the background. There's nights where they wanna pull their hair out. There's days where they wanna quit. No matter how big they get you guys, it is chaotic capital C, chaotic to rent a business and make meaningful money and tell a certain point if you're in the game long enough.

(07:49):
And to me the number one rule of business in my opinion is the stay in the game long enough. A lot of the biggest companies you you know today didn't start as what they are right now. Amazon started as an online bookstore, right? Sony started as something else. A lot of these phone companies started something else. You guys have to stay in the game long enough. That's the number one rule. And for me, I'm seven, eight years in the game now and obviously it's still chaos, still stressful, still building, still trying to go and educate myself how to, how to manage people, how to hire people, how to grow, how to focus, how to delegate. All things I'm still working on to this day. What I can tell you guys is a long game and the goal is to stay in the game. You will have business partnerships that break up.

(08:26):
You will get lawsuits, you will lose money, you will make bad decisions, you will have higher tax bills than you want. You will have people leave you, you will have stress, you will have issues. All of that stuff exists. And every single person you see online that is promoting you guys, especially if they're trying to build something long-term like my company you guys and real estate in the call center space. We are trying to build something long-term with a real vision and a real goal. Like we have a real goal to sell our call center. We have a real goal of what our real estate company's going to look like. That takes years and years if not decades of dedication to get there. It's not short term. And I can tell you guys quick, cash doesn't stay quick, cash does not stay. It can help and it can be part of your journey.

(09:09):
But quick cash does not stay. Meaning if you're trying to get into wholesaling and you have no intention of being in it long term, eventually you will burn out the candle. Were burn out and you'll lose that motivation to go off that next deal and you'll want to go back to your high paying job. So I wanted to put out a real episode you guys, there's a lot of BS out there in this industry, especially guys cause it's so everyone wants to be in real estate. Every guy when they get outta college, every get outta college goes, I won't real estate's everywhere. I know so many agents, everyone knows a real estate broker, okay? But even for the same thing for brokers, it is brutally hard you guys. And just because people make a lot of money doesn't mean they know what to do with their money.

(09:41):
So there's a whole nother side of this as well where you can see someone having a $40,000 check on every, on Instagram every single day, but they can be broke. They can not know how they're paying their own rent next month. That's a reality of it. I've had countless and countless conversations with guys, the bigger I get in the space and the more people I meet and the more I network, the more events I speak at, I get into bigger and bigger circles and I meet more side conversations and I get more backstory on every single person. And there is not one person yet where I've said I want to be that person. When I, when I got the understanding of your whole story, their whole journey, what their real life looks like and what success is to them. I have not one time yet said, Hey, I want to truly step in someone else's shoes.

(10:18):
And for you guys listening to this like promise you, you can't imagine what people's lives look like in its entirety beyond just the financial part. So if you're listening to this, you guys, you're not in a race, don't be in a rush. You don't need to run right. Direction is way more important than speed, especially in this business. Make sure you're in it for the right reasons. Make sure you're in it for the long run and make sure you truly wake up ticking, wanting to build a business. Do not fool yourself if you do not have that brain that wakes up in the morning wanting to push and build a company and is my belief that is very hard to build into yourself. It's a lot of times either you have it or you don't. And of course you're gonna have lazy days. Of course you're gonna have times when it's harder.

(10:54):
Of course you're gonna have days you wanna stay in bed all day. Of course you're gonna have days where you're tired. Of course you all that stuff is great you guys. That's why you have to have systems cuz when all us fails you don't rise to the level. You know your dreams and your motivations. And on the good days you fall at the level of your systems and the bad days. And so if you guys listen to this guys, start creating a system around your calendar system, around your time, a system around your focus and learn how to say no and truly focus on doing the hard stuff every single day. Cuz this business is hard. It is worth it, it is meaningful, it can build wealth, but it is hard. Okay? Passive income, financial freedom, all this stuff that you guys think about and you want is earned every single day.

(11:33):
You don't wake up and someone says, Hey, here's our certificate. You're financially free and you have passive income. No, it is truly earned every day. Passive means you have no involvement. You guys, that's not a real thing in business. Even board members have involvement in business. You guys, if you don't want any involvement in business, then you sell a business. But for a lot of us, we don't build real estate companies that are sellable cause it's hard to sell a real estate company. So I wanna drop a message you guys as I'm on vacation here, that you guys please, if you're going to compare your journey, your story, your business, your life to other people's, make sure you compare the whole thing and not just 2% of that thing.

(12:13):
Thanks for hanging out guys. Another audio was a bit choppy, but important message I wanna share. You know, I was sitting on my balcony this morning here and now we had our condo here that we come to a couple times a year and I was reflecting on just a lot of times it's a mess in the back of you guys, even, even days like today to be honest. You know, it was, it was a messy day all around putting out fires in. So you wanna make sure that you're comparing your story to the reality of someone else's life and not just a part of it. So as always, you guys, uh, share and like your review, meet the world. Message me on any, uh, platform. I'm very responsive. Wanted to continue to communicate and chat with you guys here. So without further ado, I will see you guys next time. And as always, you are only one deal away.