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So you want to learn more

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about living an uncompromising life

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and following your why,

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make sure you tune in

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for the Disruption Now.

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We're going to talk more about it

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with our special guest, Steve White

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listen on the other side

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All right, welcome back, everybody.

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Disruption Now

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we always, as always,

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love you to have to click on that

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like button

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if you're watching us here on YouTube.

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If you're listening to us on

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any other podcast, be it iTunes,

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be it Google, please

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give us a like give us a review.

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That's how more people can learn about

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the platform that we're doing here,

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disruption now, what

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we're doing to empower people.

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But without any further ado,

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Steve White is

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one of our is our guest here

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that we're going to talk more

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about his book Uncompromising.

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We're also going to talk

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about his experience

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from being from the projects

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literally to the C-suite.

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And we're going to talk

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about his experience

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and everything in between.

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Steve, how are you doing, man?

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Good Rob

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Thanks for having me.

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I'm so glad to be here with you today.

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Look, we are very glad to

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have you on,

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so we definitely want

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to dive into your book

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and many other things

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and about your lessons

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and really talk about your upcoming book

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and things.

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You want people to know about that.

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But before we get into that

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and the specifics of that,

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I'd like to learn

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a little more about you.

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So

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as it's talked about on your website, you

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you literally grew up in the projects

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and then

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you now reach the

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highest levels of success

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when it comes to

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the American Pie,

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the American Dream,

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you have achieved that .

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But I want I want to take your I want.

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I want to take you back to.

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Your youth when you're there,

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you're in the projects and. And

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you're going through whatever

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is whatever is going through your mind

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at that time, I want you to think,

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think about that young man.

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What advice

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would you give your younger self

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knowing everything you know now?

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And what advice

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would you ignore that was given to you?

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Well, Rob, first of all, great question.

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Unfortunately, like a lot of young kids,

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single mother raised

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four boys by herself.

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She was 29 years old

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when she decided to leave

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my father, who was. We lived in Florida.

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Certainly that was not a popular decision

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with me or my three brothers.

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But guess what?

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She did not run a democratic household,

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there was one sheriff in town,

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and we did what we were told.

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But the advice that I learned

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because we started supporting her,

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she was a hotel maid.

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I'm sorry.

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Motel maid

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and then she became a high school janitor

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for 35 years,

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and this is a motel with the M,

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not a hotel with an H, a motel.

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There's no spa. There's no elevator.

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You pull your car right up to the door.

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So we're talking about the absolute

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bottom of the food chain.

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But what I learned in those motels,

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some of the advice that I got is

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there are only two things

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you can control Rob your effort and attitude.

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I'm going to outwork you.

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And then from an attitude standpoint,

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I'm not going to be a victim.

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Although the circumstances around me

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might say, Steve, you're a victim.

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You could give in to that.

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Everybody would understand

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that you're a victim.

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But when you can talk to yourself

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and convince yourself

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that there are opportunities out there

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while difficult opportunities are there.

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So that is the advice that I got.

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You can control two things your effort

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and your attitude.

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If you stay in control

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of those two things,

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then great things will happen.

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And then the advice

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that we received

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that I don't listen to anymore is

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you can't do it

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because when my mother made

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that difficult decision.

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Family members said

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they're not going to amount to anything

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these kids need a father,

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and I agree

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every child needs two parents,

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but guess what?

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That was not the situation.

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And when people tell you

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that you can't accomplish something,

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you ignored them.

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But here's the piece, Rob

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I want to highlight for that.

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I started competing

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against what people were saying,

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so I was saying, I'm

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going to prove to you

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that I'm better than that.

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And that is the wrong thing.

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I quickly learned

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that I'm competing against myself.

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God gave us all a level of talent.

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Now my job is to reach the highest levels

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of my potential.

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And that's where I turn that bad advice

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into something that fueled me

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in a very positive way.

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Yeah.

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And so how did you that's

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how do you

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when you're in this environment?

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That's great advice,

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but it's very difficult.

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I found to navigate outside

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of the environment

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that you're in, especially.

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I mean, there's been studies

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shown over and over again.

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I've said this many times on my show

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that it's been shown

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that the environments

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that you earn literally affect

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how you think and how you view things,

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even when you try to fight it.

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So how did you

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how did you

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how were you able to see

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the perspective

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that you could achieve more

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despite your current circumstances?

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Like what things did you do

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to keep yourself?

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Optimistic about the future,

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despite your current situation.

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Despite the current situation

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that wasn't so optimistic.

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What a great question,

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and I didn't know

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this was happening at the time,

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but my mother was working

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hard to surround us with people

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that were doing positive things,

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even people

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that were living in the projects.

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They're not all bad people know now.

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That's the stereotype, right,

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that if you live in the projects,

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you don't have anything going on.

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There are a lot of positive people.

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And so she would always surround us

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with people

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that were doing things in a positive way.

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She got us enrolled in Big Brother.

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So there there was an IBM executive,

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Don Jones, who took an interest in me.

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And so now the more you start

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surrounding yourself

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with people that are doing things

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in a positive way,

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see, because Rob,

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we all have a little light inside of us.

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Sometimes people turn that light down.

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When you can surround yourself

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with people that make that light

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brighter and brighter.

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That's how you make it happen.

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So that's what happened to me.

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The more and more

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I got exposed to people

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that were making it happen.

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These weren't corporate executives.

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They weren't CEOs.

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These were just

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men and women

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that were making a difference.

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And that started to rub off on me

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that started to give me confidence.

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And then when I started,

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achieving a little success.

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It just starts to feed on itself.

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When you have a little success.

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Yeah.

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one of the sayings that

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one of my earliest mentors told me

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is that if you show me your friends,

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I'll show you your future, right?

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So who you surround yourself with

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has the most direct effect

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on what you're going to be like.

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It is a lot of things

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that affect it,

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but essentially

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who you decide to spend your time with,

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who you just about,

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who you decide to hang out

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with like those are.

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Those are really important decisions.

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And I say to my son all the time, like,

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you need to be careful

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who you hang around with, hell

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who you date.

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All these things matter

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because they're going to affect

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what type of person you become

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because you eventually like,

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we are tribal animals.

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Like,

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despite everything that people think

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like,

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you hang around a tribe,

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you're going to absorb

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the essence of that tribe, right?

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So if you're hanging around

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people that are out there

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trying to do something,

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it doesn't mean that

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they all are rich or wealthy.

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But people that are just trying

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to do something with their lives

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improve themselves.

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You're going to find yourself that,

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oh, in order

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to keep with these folks,

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I have to keep doing

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what they're doing to

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be a part of the tribe.

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On the other end of that, right,

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if you got people

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that are doing the opposite,

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if you're trying to do well,

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you're not going to

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you're not going

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to stand out in that crowd

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and they're going to make you literally

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feel bad about achieving

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like and that's something that

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I had to leave friends

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that would tell me all that B.S.

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that you're talking

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white, all that stuff,

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which I'm sure you heard before.

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Yeah, all those things,

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those toxic things that we internalize

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due to our oppression.

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We got oppression

293
00:07:45,720 --> 00:07:47,040
and other bad things we've learned.

294
00:07:47,040 --> 00:07:48,480
We got to learn to reject.

295
00:07:48,480 --> 00:07:49,840
That's exactly right, Rob and

296
00:07:49,840 --> 00:07:51,400
one of the things I want to share with

297
00:07:51,400 --> 00:07:53,920
our listeners is in my life,

298
00:07:54,560 --> 00:07:56,640
there are only twelve decisions

299
00:07:56,640 --> 00:07:58,680
that I've made that have really mattered

300
00:07:59,000 --> 00:08:00,640
because we all make decisions.

301
00:08:00,640 --> 00:08:01,800
We all make mistakes.

302
00:08:01,800 --> 00:08:03,640
I certainly have made my share.

303
00:08:03,640 --> 00:08:05,040
But the key thing is to

304
00:08:05,040 --> 00:08:06,560
get the big decisions

305
00:08:06,560 --> 00:08:06,880
right,

306
00:08:06,880 --> 00:08:07,920
and one of those twelve

307
00:08:07,920 --> 00:08:10,040
decisions are my friends.

308
00:08:10,440 --> 00:08:11,760
You show me somebody

309
00:08:11,760 --> 00:08:13,440
that does not have friends,

310
00:08:13,440 --> 00:08:14,640
that they've been friends

311
00:08:14,640 --> 00:08:17,040
with a long time. I worry

312
00:08:18,560 --> 00:08:19,680
who I marry.

313
00:08:19,680 --> 00:08:20,320
So who

314
00:08:20,320 --> 00:08:21,800
you surround yourself with

315
00:08:21,800 --> 00:08:24,960
is probably one of the most important ten

316
00:08:24,960 --> 00:08:26,160
or twelve decisions

317
00:08:26,160 --> 00:08:28,120
you're going to make in your entire life.

318
00:08:28,120 --> 00:08:29,640
You get that right.

319
00:08:29,640 --> 00:08:31,560
Your chances of having impact

320
00:08:31,560 --> 00:08:33,600
and having a legacy and having success

321
00:08:33,760 --> 00:08:35,840
goes up dramatically.

322
00:08:35,840 --> 00:08:36,320
All right.

323
00:08:36,320 --> 00:08:37,440
So this is a good transition

324
00:08:37,440 --> 00:08:38,720
to tell us a little bit about the book

325
00:08:38,720 --> 00:08:39,960
because it sounds like that's

326
00:08:39,960 --> 00:08:41,080
some advice that might have come for

327
00:08:41,080 --> 00:08:42,120
the book. Is that correct?

328
00:08:42,120 --> 00:08:43,400
So tell us a little more

329
00:08:43,400 --> 00:08:46,320
about the book Uncompromising

330
00:08:46,480 --> 00:08:47,320
why you wrote it

331
00:08:47,320 --> 00:08:48,720
and what do you want

332
00:08:48,720 --> 00:08:50,880
people to gain from this book?

333
00:08:50,880 --> 00:08:51,440
Yeah.

334
00:08:51,440 --> 00:08:53,520
Well, the book is called Uncompromising.

335
00:08:53,520 --> 00:08:55,200
If you want to learn more, please

336
00:08:55,200 --> 00:08:57,160
go to SteveWhitespeaks.com.

337
00:08:57,160 --> 00:08:58,160
That's my website.

338
00:08:58,160 --> 00:08:59,640
It's got all the book information.

339
00:08:59,640 --> 00:09:01,360
You can follow me on social media,

340
00:09:02,400 --> 00:09:03,200
but Rob I was

341
00:09:03,200 --> 00:09:05,440
inspired by this quote,

342
00:09:05,440 --> 00:09:07,480
and it's attributed to Mark Twain.

343
00:09:07,480 --> 00:09:09,320
The two most important days

344
00:09:09,320 --> 00:09:11,520
in your life is the day you're born.

345
00:09:11,600 --> 00:09:14,000
And the second is when you find out why.

346
00:09:14,840 --> 00:09:16,160
And for all of us,

347
00:09:16,160 --> 00:09:17,760
we've been placed on this Earth

348
00:09:17,760 --> 00:09:18,880
for a purpose

349
00:09:18,880 --> 00:09:19,800
and a reason

350
00:09:19,800 --> 00:09:22,720
our destiny has been set for us now.

351
00:09:22,720 --> 00:09:25,800
It's our responsibility to identify

352
00:09:25,800 --> 00:09:28,800
that and live it and make it happen.

353
00:09:29,280 --> 00:09:32,520
And so the title Uncompromising focuses

354
00:09:32,520 --> 00:09:33,680
on that second question

355
00:09:33,680 --> 00:09:34,680
when you find out

356
00:09:34,680 --> 00:09:36,840
why you've been placed on this Earth,

357
00:09:36,840 --> 00:09:37,800
when you find out

358
00:09:37,800 --> 00:09:39,840
this is your purpose in life,

359
00:09:40,120 --> 00:09:41,080
that is what you're

360
00:09:41,080 --> 00:09:43,240
uncompromising in your pursuit.

361
00:09:43,440 --> 00:09:44,600
You don't let anything

362
00:09:44,600 --> 00:09:45,240
get in your way now.

363
00:09:45,240 --> 00:09:46,680
You'll get bumped off the road.

364
00:09:46,680 --> 00:09:47,760
No question,

365
00:09:47,760 --> 00:09:49,920
but you got to get back on that.

366
00:09:49,920 --> 00:09:52,280
And that is the focus of the title.

367
00:09:52,480 --> 00:09:54,200
And the reason I wrote the book

368
00:09:54,200 --> 00:09:57,240
Rob is to go from the housing project

369
00:09:57,240 --> 00:09:59,000
to the C-suite where I was.

370
00:09:59,000 --> 00:10:01,200
President of our Comcast West Group.

371
00:10:01,200 --> 00:10:03,400
18 billion dollar business.

372
00:10:03,400 --> 00:10:05,440
30,000 employees.

373
00:10:05,440 --> 00:10:06,200
one of the top

374
00:10:06,200 --> 00:10:08,280
five executives in one of the top

375
00:10:08,280 --> 00:10:10,080
20 companies in America.

376
00:10:10,080 --> 00:10:12,120
You don't get there by yourself.

377
00:10:12,560 --> 00:10:13,960
And there were so many men

378
00:10:13,960 --> 00:10:15,960
and women that gave me a hand up.

379
00:10:16,000 --> 00:10:17,120
I didn't say handout.

380
00:10:17,120 --> 00:10:19,000
Now, a hand up

381
00:10:19,000 --> 00:10:21,240
a hand up is an opportunity.

382
00:10:21,560 --> 00:10:22,760
And I was smart enough

383
00:10:22,760 --> 00:10:24,600
to seize those opportunities

384
00:10:24,600 --> 00:10:26,080
and pursue them.

385
00:10:26,080 --> 00:10:27,640
And so this is my love

386
00:10:27,640 --> 00:10:30,000
letter to all those men and women

387
00:10:30,200 --> 00:10:32,440
who gave me a hand up.

388
00:10:32,440 --> 00:10:35,360
What better way to recognize them

389
00:10:35,360 --> 00:10:37,280
than to share with others?

390
00:10:37,280 --> 00:10:38,800
My life lessons.

391
00:10:38,800 --> 00:10:40,080
And so in the book,

392
00:10:40,080 --> 00:10:41,480
I talk about successes

393
00:10:41,480 --> 00:10:43,840
I certainly talked about failures

394
00:10:43,840 --> 00:10:44,520
in the book

395
00:10:44,520 --> 00:10:47,240
is built around these seven pathways

396
00:10:47,560 --> 00:10:49,000
seven pathways

397
00:10:49,000 --> 00:10:51,360
that I believe if you adhere to,

398
00:10:51,360 --> 00:10:52,480
you can lead a life

399
00:10:52,480 --> 00:10:55,320
or impact legacy and success.

400
00:10:55,760 --> 00:10:57,960
And so that's why I wrote the book.

401
00:10:57,960 --> 00:10:59,720
That's where the title came from,

402
00:10:59,720 --> 00:11:01,120
because we're taught.

403
00:11:01,120 --> 00:11:04,880
Often compromise is the way to make it,

404
00:11:05,120 --> 00:11:06,760
particularly in America.

405
00:11:06,760 --> 00:11:08,920
Yeah, and I'm saying that's true.

406
00:11:08,920 --> 00:11:11,280
But when it comes to your purpose in why

407
00:11:12,160 --> 00:11:13,840
there's no compromise in there,

408
00:11:13,840 --> 00:11:16,200
you're ruthless in your pursuit

409
00:11:17,080 --> 00:11:19,520
of pursuing your purpose in why?

410
00:11:20,480 --> 00:11:20,760
No.

411
00:11:20,760 --> 00:11:21,360
I mean,

412
00:11:21,880 --> 00:11:22,680
it brings me back to what

413
00:11:22,680 --> 00:11:24,720
I think about my time in a former life.

414
00:11:24,720 --> 00:11:26,400
When I ran for public office

415
00:11:26,400 --> 00:11:28,720
and one of my favorite books was a book

416
00:11:29,000 --> 00:11:31,480
was by the author who wrote

417
00:11:31,880 --> 00:11:33,280
who wrote about the life of Lyndon

418
00:11:33,280 --> 00:11:34,720
Johnson and Lyndon Johnson

419
00:11:34,720 --> 00:11:35,600
has this statement

420
00:11:35,600 --> 00:11:36,560
about what convinced

421
00:11:36,560 --> 00:11:38,840
what convinces is conviction .

422
00:11:38,840 --> 00:11:39,560
People have to believe

423
00:11:39,560 --> 00:11:41,080
that you believe in what.

424
00:11:41,080 --> 00:11:42,000
in whatever you're selling

425
00:11:42,000 --> 00:11:43,840
and whatever you're putting forward.

426
00:11:43,840 --> 00:11:44,560
And I thought

427
00:11:44,560 --> 00:11:46,920
about how I evaluate specifically

428
00:11:47,600 --> 00:11:48,320
public leaders,

429
00:11:48,320 --> 00:11:49,680
but also leaders in general.

430
00:11:49,680 --> 00:11:50,120
Like,

431
00:11:50,200 --> 00:11:51,520
yes, you have to compromise

432
00:11:51,520 --> 00:11:53,800
a lot of a lot of a part of life

433
00:11:53,800 --> 00:11:55,120
and moving forward.

434
00:11:55,120 --> 00:11:56,640
But then there has to be some things

435
00:11:56,640 --> 00:11:58,040
that you will be willing to

436
00:11:58,040 --> 00:11:59,680
walk over fire for.

437
00:11:59,680 --> 00:12:02,280
And if I don't know what that is for you,

438
00:12:02,280 --> 00:12:03,720
I have trouble trusting people

439
00:12:03,720 --> 00:12:05,600
that don't have something

440
00:12:05,600 --> 00:12:07,360
at least one or two things to say.

441
00:12:07,360 --> 00:12:09,960
These are things that I will not move on.

442
00:12:10,800 --> 00:12:12,520
Like a lot of things, like 90% things,

443
00:12:12,520 --> 00:12:14,200
you can figure out ways to compromise.

444
00:12:14,200 --> 00:12:15,440
But there should be some things

445
00:12:15,440 --> 00:12:16,400
that are just

446
00:12:16,400 --> 00:12:19,080
part of the core system of your beliefs

447
00:12:19,080 --> 00:12:20,120
and who you are.

448
00:12:20,120 --> 00:12:21,440
I think to be effective,

449
00:12:21,440 --> 00:12:23,200
to be an effective leader because people,

450
00:12:23,200 --> 00:12:24,320
even if they don't agree with you,

451
00:12:24,320 --> 00:12:25,240
on those core convictions,

452
00:12:25,240 --> 00:12:27,400
I found that they respect you

453
00:12:27,400 --> 00:12:28,320
because this is a person

454
00:12:28,320 --> 00:12:29,720
that actually has some integrity

455
00:12:29,720 --> 00:12:30,520
for their beliefs.

456
00:12:30,520 --> 00:12:31,760
They're not just going to

457
00:12:31,760 --> 00:12:32,400
say whatever

458
00:12:32,400 --> 00:12:33,640
I want to hear in order

459
00:12:33,640 --> 00:12:35,480
to get a sale in order to get a vote.

460
00:12:35,480 --> 00:12:37,880
So I am definitely with you on that.

461
00:12:37,880 --> 00:12:39,480
I'd like to ask you a question, though

462
00:12:39,480 --> 00:12:41,120
a couple of questions.

463
00:12:41,120 --> 00:12:42,160
As I looked

464
00:12:42,200 --> 00:12:43,200
into researching your book,

465
00:12:43,200 --> 00:12:44,200
it seems like a lot of your book

466
00:12:44,200 --> 00:12:45,240
with Uncompromising.

467
00:12:45,240 --> 00:12:46,400
You've indicated

468
00:12:46,400 --> 00:12:48,280
this is really about finding that

469
00:12:48,280 --> 00:12:49,440
why and you're compelling mission

470
00:12:49,440 --> 00:12:51,840
and not moving from that first question.

471
00:12:52,520 --> 00:12:53,600
How do you find that?

472
00:12:53,600 --> 00:12:54,520
I have no problem with that,

473
00:12:54,520 --> 00:12:56,720
but I found when I tell that to people.

474
00:12:57,480 --> 00:12:59,520
I can't tell you how many people

475
00:12:59,520 --> 00:13:00,280
have told me

476
00:13:00,280 --> 00:13:02,560
they don't know what their why is

477
00:13:02,560 --> 00:13:04,320
and they're trying to figure it out.

478
00:13:04,320 --> 00:13:05,720
What would you tell those people?

479
00:13:05,720 --> 00:13:06,520
Yeah.

480
00:13:06,520 --> 00:13:09,080
Well, here's how I think about it.

481
00:13:10,000 --> 00:13:12,760
If find out what you're good at

482
00:13:13,360 --> 00:13:15,840
and would you do it for free,

483
00:13:15,840 --> 00:13:18,240
because then that's what that's passion.

484
00:13:18,720 --> 00:13:20,440
And so for me, Rob,

485
00:13:20,440 --> 00:13:21,880
I found mine through

486
00:13:21,880 --> 00:13:23,520
adversity and heartache.

487
00:13:24,640 --> 00:13:25,800
When I left Indiana

488
00:13:25,800 --> 00:13:26,680
University,

489
00:13:26,680 --> 00:13:28,120
I started working for a company

490
00:13:28,120 --> 00:13:30,280
called American Hospital Supply.

491
00:13:30,280 --> 00:13:31,640
I started in sales.

492
00:13:31,640 --> 00:13:33,000
I was the rookie of the Year.

493
00:13:33,000 --> 00:13:34,480
I was the top quota breaker.

494
00:13:34,480 --> 00:13:35,840
I got promoted.

495
00:13:35,840 --> 00:13:37,240
I moved from New Jersey back

496
00:13:37,240 --> 00:13:39,240
to Chicago, worked in our home office

497
00:13:39,240 --> 00:13:40,480
and then I went to Michigan

498
00:13:40,480 --> 00:13:41,920
as the youngest sales manager

499
00:13:41,920 --> 00:13:43,040
in the company's history,

500
00:13:43,040 --> 00:13:45,200
23 years old at the time,

501
00:13:45,200 --> 00:13:48,840
and I was leading ten to twelve employees

502
00:13:49,040 --> 00:13:51,600
and I got fired a year in the job

503
00:13:51,640 --> 00:13:53,640
and the reason I got fired, Rob,

504
00:13:53,640 --> 00:13:54,520
and it was

505
00:13:54,520 --> 00:13:55,880
it was just

506
00:13:55,880 --> 00:13:57,080
I didn't think it was just at

507
00:13:57,080 --> 00:14:00,600
the time is everything was focused on me.

508
00:14:01,080 --> 00:14:02,880
I was looking at everything.

509
00:14:02,880 --> 00:14:05,080
What was I getting out of this job?

510
00:14:05,120 --> 00:14:06,120
What could I do

511
00:14:06,120 --> 00:14:07,840
to promote myself,

512
00:14:07,840 --> 00:14:10,000
to make myself look better?

513
00:14:10,000 --> 00:14:12,520
And I was not serving my team

514
00:14:12,520 --> 00:14:13,920
and they were not growing.

515
00:14:13,920 --> 00:14:16,320
They were not realizing their journey.

516
00:14:16,320 --> 00:14:18,160
And so I got fired.

517
00:14:18,160 --> 00:14:20,080
And so it became clear to me

518
00:14:20,080 --> 00:14:22,440
that leadership is a privilege.

519
00:14:22,960 --> 00:14:25,240
And the reason leadership is a privilege

520
00:14:25,240 --> 00:14:26,800
is that you're making the difference

521
00:14:26,800 --> 00:14:28,400
in the lives of others.

522
00:14:28,400 --> 00:14:30,000
So there's a book called Leaders

523
00:14:30,000 --> 00:14:31,120
Eat Last.

524
00:14:31,120 --> 00:14:33,080
So I started embracing 

525
00:14:33,080 --> 00:14:34,360
That's exactly right.

526
00:14:34,360 --> 00:14:37,280
So when you start serving men and women,

527
00:14:38,000 --> 00:14:39,280
what happens, Rob?

528
00:14:39,280 --> 00:14:41,440
They start serving you

529
00:14:41,440 --> 00:14:42,720
and they push you up

530
00:14:42,720 --> 00:14:44,360
the corporate ladder, not you.

531
00:14:44,360 --> 00:14:46,160
They start to push you up.

532
00:14:46,160 --> 00:14:48,360
Where I got confused was,

533
00:14:48,360 --> 00:14:50,680
I believed that the next step to success

534
00:14:50,680 --> 00:14:53,600
was all about what I did and what I did.

535
00:14:53,640 --> 00:14:54,960
Got me to that position.

536
00:14:54,960 --> 00:14:56,120
But once you're in a position

537
00:14:56,120 --> 00:14:56,880
of leadership, it's

538
00:14:56,880 --> 00:14:58,880
not about you anymore.

539
00:14:58,880 --> 00:15:01,320
So this idea of serving others

540
00:15:01,320 --> 00:15:02,920
the way others had served me

541
00:15:02,920 --> 00:15:04,960
and helping me get to where I was going,

542
00:15:05,080 --> 00:15:07,000
the way my mother worked in a motel

543
00:15:07,000 --> 00:15:08,440
and then as a high school janitor

544
00:15:08,440 --> 00:15:09,400
for 35 years,

545
00:15:09,400 --> 00:15:11,600
so I could have a better life.

546
00:15:11,600 --> 00:15:13,960
That's what started getting me jazzed

547
00:15:13,960 --> 00:15:16,600
when I started investing in other people

548
00:15:16,600 --> 00:15:18,720
and they were enjoying success.

549
00:15:19,680 --> 00:15:21,160
I started to get really

550
00:15:21,160 --> 00:15:22,360
excited

551
00:15:22,360 --> 00:15:24,200
and I said I would do that for free

552
00:15:24,200 --> 00:15:25,120
and what I did.

553
00:15:25,120 --> 00:15:27,640
The book is not about making money,

554
00:15:27,640 --> 00:15:30,000
the website. It's not about making money.

555
00:15:30,000 --> 00:15:30,920
The social media

556
00:15:30,920 --> 00:15:32,080
is not about making money,

557
00:15:32,080 --> 00:15:34,120
it's about pouring into other people.

558
00:15:34,840 --> 00:15:37,240
And so that crystallized for me.

559
00:15:37,240 --> 00:15:38,880
So most people

560
00:15:38,880 --> 00:15:40,960
find their why through adversity.

561
00:15:40,960 --> 00:15:42,600
But if you're struggling to find your,

562
00:15:42,600 --> 00:15:44,760
why carve out some time,

563
00:15:44,800 --> 00:15:45,840
every day,

564
00:15:45,840 --> 00:15:48,080
every week, even if it's for ten minutes?

565
00:15:48,600 --> 00:15:50,680
Think about what makes you happy.

566
00:15:50,960 --> 00:15:52,680
Think about what your passion is.

567
00:15:52,680 --> 00:15:54,400
Think about what you're good at.

568
00:15:54,400 --> 00:15:56,360
And if you're good at something

569
00:15:56,360 --> 00:15:58,120
and you're passionate about it

570
00:15:58,120 --> 00:16:01,160
and you would do it for free, I promise

571
00:16:01,160 --> 00:16:02,920
you you're starting to narrow in

572
00:16:02,920 --> 00:16:04,360
on your why

573
00:16:04,360 --> 00:16:07,080
and most whys, involves

574
00:16:07,080 --> 00:16:08,400
serving someone else.

575
00:16:08,400 --> 00:16:11,280
It's very rarely about you

576
00:16:11,680 --> 00:16:13,120
or serving yourself right.

577
00:16:13,120 --> 00:16:15,240
It is always about serving

578
00:16:15,240 --> 00:16:17,160
and impacting other people.

579
00:16:17,160 --> 00:16:18,000
It's only about you

580
00:16:18,000 --> 00:16:18,960
in terms of your journey

581
00:16:18,960 --> 00:16:20,640
to find it right.

582
00:16:20,640 --> 00:16:21,480
Exactly right.

583
00:16:21,480 --> 00:16:22,200
It's about you

584
00:16:22,200 --> 00:16:23,480
in terms of understanding

585
00:16:23,480 --> 00:16:24,560
your personal connection

586
00:16:24,560 --> 00:16:26,440
to how you got to that why.

587
00:16:26,440 --> 00:16:27,680
But that why is only a

588
00:16:27,680 --> 00:16:29,680
why if it has an impact on others?

589
00:16:29,680 --> 00:16:31,200
Because that's. Exactly right.

590
00:16:31,200 --> 00:16:32,160
Because there's a song

591
00:16:32,160 --> 00:16:33,640
that says you die twice,

592
00:16:33,640 --> 00:16:34,440
you die the day

593
00:16:34,440 --> 00:16:36,160
they put you in the ground.

594
00:16:36,160 --> 00:16:38,640
The second day you die is

595
00:16:38,720 --> 00:16:41,040
when the last person mentions your name.

596
00:16:41,320 --> 00:16:43,800
We should all be striving for legacy

597
00:16:43,800 --> 00:16:45,600
long after we're gone.

598
00:16:45,600 --> 00:16:47,560
There are people talking about us

599
00:16:47,560 --> 00:16:49,080
in a positive way in

600
00:16:49,080 --> 00:16:50,960
how we impacted their life.

601
00:16:50,960 --> 00:16:54,080
That is legacy that is living your why.

602
00:16:54,320 --> 00:16:55,800
Yeah, I'm

603
00:16:55,800 --> 00:16:56,560
it's so interesting

604
00:16:56,560 --> 00:16:58,240
how you looked at your situation

605
00:16:58,240 --> 00:17:00,600
and you saw the most

606
00:17:01,280 --> 00:17:03,200
you took the most positive aspect

607
00:17:03,200 --> 00:17:04,000
and you also did

608
00:17:04,000 --> 00:17:07,320
what I believe is the most mature

609
00:17:08,040 --> 00:17:10,200
level of self-awareness.

610
00:17:10,200 --> 00:17:12,160
You know, self-awareness is not

611
00:17:12,160 --> 00:17:13,680
how we hope others to see us,

612
00:17:13,680 --> 00:17:15,720
but how others actually do see us.

613
00:17:16,120 --> 00:17:16,880
And then being able

614
00:17:16,880 --> 00:17:18,640
to see it through that

615
00:17:18,640 --> 00:17:20,240
very challenging lens, right?

616
00:17:20,240 --> 00:17:21,400
Because if we're honest,

617
00:17:21,400 --> 00:17:23,040
there's some things that

618
00:17:23,040 --> 00:17:25,360
we can be better at that we don't like.

619
00:17:25,560 --> 00:17:26,520
And so anytime

620
00:17:26,520 --> 00:17:28,120
you have these conflicts, it's easy.

621
00:17:28,120 --> 00:17:30,200
And I'm sure there also was some merits

622
00:17:30,200 --> 00:17:31,080
to when you talked about

623
00:17:31,080 --> 00:17:32,360
you were 23 you said that

624
00:17:32,360 --> 00:17:33,600
Yeah, like

625
00:17:33,600 --> 00:17:35,440
I think about the culture climate,

626
00:17:35,440 --> 00:17:37,000
most salespeople,

627
00:17:37,000 --> 00:17:39,040
I think or how you describe yourself.

628
00:17:39,040 --> 00:17:39,720
So I think there

629
00:17:39,720 --> 00:17:41,160
is also some other things

630
00:17:41,160 --> 00:17:41,880
that you were held

631
00:17:41,880 --> 00:17:43,080
to a higher standard on

632
00:17:43,080 --> 00:17:44,000
than other people.

633
00:17:44,000 --> 00:17:45,680
If I can be very direct

634
00:17:45,680 --> 00:17:46,800
because I know a lot of salespeople

635
00:17:46,800 --> 00:17:48,920
that the only thing that ever matters

636
00:17:49,120 --> 00:17:50,360
is how much money you bring in

637
00:17:50,360 --> 00:17:52,160
I don't think that should be the case.

638
00:17:52,160 --> 00:17:52,320
Yeah,

639
00:17:52,320 --> 00:17:52,720
I guess

640
00:17:52,720 --> 00:17:53,880
there's a lot of corporations

641
00:17:53,880 --> 00:17:55,920
still view it that way sometimes.

642
00:17:55,920 --> 00:17:56,960
Give us the additional burden

643
00:17:56,960 --> 00:17:58,160
of mean things.

644
00:17:58,160 --> 00:17:59,840
But what good does it

645
00:17:59,840 --> 00:18:02,200
Do you to view it that way? Right?

646
00:18:02,800 --> 00:18:04,520
How could you grow from that experience

647
00:18:04,520 --> 00:18:05,400
if you just said,

648
00:18:05,400 --> 00:18:06,360
if you just looked at it

649
00:18:06,360 --> 00:18:07,680
in terms of I was done wrong,

650
00:18:07,680 --> 00:18:08,800
even if you were?

651
00:18:08,800 --> 00:18:09,520
The question is.

652
00:18:09,520 --> 00:18:11,880
What can you learn from this situation?

653
00:18:11,880 --> 00:18:14,360
That's exactly right, and it's all about

654
00:18:14,360 --> 00:18:16,400
finding your purpose and living it

655
00:18:16,400 --> 00:18:18,520
because it's hard enough to live one life

656
00:18:18,520 --> 00:18:20,280
trying to live somebody else's life.

657
00:18:20,280 --> 00:18:21,480
It makes it even harder.

658
00:18:21,480 --> 00:18:23,680
So just focus on you being you.

659
00:18:24,640 --> 00:18:26,200
Yep, no, I totally agree.

660
00:18:26,200 --> 00:18:27,320
So, all right,

661
00:18:27,320 --> 00:18:28,680
I want to do a couple lightning

662
00:18:28,680 --> 00:18:29,280
round questions,

663
00:18:29,280 --> 00:18:30,120
I always ask people,

664
00:18:30,120 --> 00:18:33,040
So what is an important conviction

665
00:18:33,040 --> 00:18:34,840
you have or truth

666
00:18:34,840 --> 00:18:37,280
that very few people agree with you on?

667
00:18:37,280 --> 00:18:39,200
No matter what my circumstances,

668
00:18:39,200 --> 00:18:41,120
I'm not going to be a victim.

669
00:18:41,120 --> 00:18:43,440
Unfortunately, Rob, there's a lot about

670
00:18:43,440 --> 00:18:45,800
what are you going to do for me?

671
00:18:45,800 --> 00:18:48,600
It's all about radical responsibility,

672
00:18:48,600 --> 00:18:50,440
and I see what's in front of me.

673
00:18:50,440 --> 00:18:51,560
I'm a realist.

674
00:18:51,560 --> 00:18:53,160
I've got a nine year old son.

675
00:18:53,160 --> 00:18:53,600
I'm

676
00:18:53,680 --> 00:18:55,920
I got to teach how to live in this world,

677
00:18:56,200 --> 00:18:57,320
but I have to do it

678
00:18:57,320 --> 00:18:59,640
with the lens that it's about you

679
00:18:59,640 --> 00:19:01,640
and what you can accomplish.

680
00:19:01,640 --> 00:19:03,560
And let's not worry about somebody else.

681
00:19:03,560 --> 00:19:04,440
Condoleezza Rice.

682
00:19:04,440 --> 00:19:06,040
I was at one of her presentations

683
00:19:06,040 --> 00:19:08,280
that she said her family taught her.

684
00:19:08,280 --> 00:19:09,800
Look, if somebody don't want to sit by,

685
00:19:09,800 --> 00:19:11,840
you let them move. Don't you move?

686
00:19:12,360 --> 00:19:13,080
I like that.

687
00:19:14,160 --> 00:19:14,640
That's good.

688
00:19:14,640 --> 00:19:15,680
Actually, that's good in my life.

689
00:19:15,680 --> 00:19:16,560
Yeah, it was like,

690
00:19:16,560 --> 00:19:18,280
You don't move who you are.

691
00:19:18,280 --> 00:19:18,840
You don't move

692
00:19:18,840 --> 00:19:20,440
where so it's like metaphorically

693
00:19:20,440 --> 00:19:21,680
and actually literally

694
00:19:21,680 --> 00:19:23,280
like if they don't want to sit by you. Fine.

695
00:19:23,280 --> 00:19:23,680
But also,

696
00:19:23,680 --> 00:19:25,520
that means they don't like who you are.

697
00:19:25,520 --> 00:19:27,920
You don't have to change who you are.

698
00:19:27,920 --> 00:19:28,880
Because it doesn't matter,

699
00:19:28,880 --> 00:19:29,840
because they probably ain't going to like you

700
00:19:29,840 --> 00:19:30,400
anyway way

701
00:19:30,400 --> 00:19:31,320
even if you try to change

702
00:19:31,320 --> 00:19:33,720
for what they want you to be.

703
00:19:33,720 --> 00:19:34,760
That's exactly right,

704
00:19:34,760 --> 00:19:36,440
so best advice is sometimes

705
00:19:36,440 --> 00:19:38,600
people don't always agree with,

706
00:19:38,600 --> 00:19:40,040
I'm going to own me,

707
00:19:40,040 --> 00:19:42,040
I'm going to take radical responsibility

708
00:19:42,040 --> 00:19:43,360
and I'm not going to be a victim

709
00:19:43,360 --> 00:19:45,360
no matter what my circumstances are.

710
00:19:45,800 --> 00:19:48,400
Yeah, that's powerful.

711
00:19:48,400 --> 00:19:49,840
You have a committee of three

712
00:19:49,840 --> 00:19:51,520
living or dead to advise you

713
00:19:51,520 --> 00:19:53,920
on life, business, personal, whatever.

714
00:19:53,960 --> 00:19:55,560
Tell me who these three people are and why.

715
00:19:55,560 --> 00:19:57,320
Wow, that's a hard question.

716
00:19:57,320 --> 00:19:58,560
But the two most important

717
00:19:58,560 --> 00:20:00,640
women in my life is my Mom

718
00:20:00,640 --> 00:20:01,960
and my wife, Barbita.

719
00:20:01,960 --> 00:20:04,440
So I got two women. Good answer.

720
00:20:04,440 --> 00:20:05,760
So I mean.

721
00:20:05,760 --> 00:20:06,160
You better.

722
00:20:06,160 --> 00:20:08,520
You better make it both of them

723
00:20:08,520 --> 00:20:09,560
And my

724
00:20:10,760 --> 00:20:12,160
my nine year old son.

725
00:20:12,160 --> 00:20:14,280
But but if I don't have those three,

726
00:20:14,280 --> 00:20:18,160
I've got three friends Ron, Teddy

727
00:20:18,160 --> 00:20:19,840
and Stanford.

728
00:20:19,840 --> 00:20:20,720
Collectively,

729
00:20:20,720 --> 00:20:23,040
we've been friends for over 150 years

730
00:20:23,040 --> 00:20:24,960
when you take it all together.

731
00:20:24,960 --> 00:20:27,440
Those are three what I call road dogs.

732
00:20:27,440 --> 00:20:28,840
I talk about in the book Commit

733
00:20:28,840 --> 00:20:30,520
to road dog relationships.

734
00:20:30,520 --> 00:20:32,040
Those are three of my road dogs

735
00:20:32,040 --> 00:20:33,640
that I would definitely have them

736
00:20:33,640 --> 00:20:35,520
as the backup to my wife

737
00:20:35,520 --> 00:20:37,560
and my mother and my son.

738
00:20:37,560 --> 00:20:38,240
Yep.

739
00:20:39,400 --> 00:20:42,800
So final question here you have a.

740
00:20:44,040 --> 00:20:45,880
Billboard or

741
00:20:45,880 --> 00:20:47,800
or Google ad or saying

742
00:20:47,800 --> 00:20:50,160
whatever you want to say that symbolizes

743
00:20:50,160 --> 00:20:51,520
what you stand for,

744
00:20:51,520 --> 00:20:53,640
what does that say and why?

745
00:20:54,920 --> 00:20:56,760
He lived his purpose.

746
00:20:56,760 --> 00:20:58,640
He lived his why

747
00:20:58,640 --> 00:21:00,600
he achieved the American dream.

748
00:21:00,600 --> 00:21:02,520
Why can't I?

749
00:21:02,560 --> 00:21:03,680
All right.

750
00:21:03,680 --> 00:21:04,880
Stephen White,

751
00:21:04,880 --> 00:21:05,920
pleasure having you on the show.

752
00:21:05,920 --> 00:21:07,520
Make sure you check out his new book,

753
00:21:07,520 --> 00:21:08,680
Uncompromising Coming out

754
00:21:08,680 --> 00:21:10,640
February 22nd, is that correct?

755
00:21:10,640 --> 00:21:11,640
That's exactly right

756
00:21:11,640 --> 00:21:12,960
and go to the website.

757
00:21:12,960 --> 00:21:14,560
SteveWhitespeaks.com

758
00:21:14,560 --> 00:21:16,240
If you want to learn more.

759
00:21:16,240 --> 00:21:18,520
I appreciate having you on Steve. Thank you.