Today’s guest is an Award-Winning Digital Marketing Pro and has a reputation for pushing the envelope & delivering results. Please welcome to the show Ardyce Taylor, Director of Performance Marketing at Filevine. Ardyce joins host Sajeel Qureshi to talk about how a portion of her time starting out was dedicated to meticulously examining and analyzing data. Tune in to Ardyce’s fantastic advice about how to properly clean up your data!
RevOps Myth:
- There's a difference between ROI activities and brand awareness marketing activities.
Takeaways:
- With technology becoming more advance every day, Ardyce thinks the increasingly seamless ability to track and monitor various aspects through the implementation of cutting-edge software. Tracking within your organization ensures comprehensive oversight across all fronts.
- To effectively monitor trade shows, it is crucial to adhere to the following steps to streamline your trade show tracking process:
- When signing a contract with a trade show, ensure diligent tracking for accurate ROI calculation.
- Define the desired outcomes and activities for which the trade show should be held responsible.
- As your company expands, utilizing diverse platforms becomes necessary in order to consolidate data. Maintaining a proactive stance, staying informed, and maintaining oversight are critical aspects of ensuring strategic success.
- When Ardyce was first starting out, a portion of her time was dedicated to meticulously examining and analyzing data. As time progressed, she realized that data often reaffirms what she already knows.
- With data, you can go over things manually with a fine toothcomb, but once you reach a certain point, that's no longer feasible. To overcome this challenge, using advanced data platforms becomes crucial in identifying any inaccurate data. By using these platforms, you can easily clean up your data, leading to more accurate outcomes.
Quote of the Show:
- “Tracking performance marketing is what I live and breathe for.” - Ardyce Taylor
Links:
Ways to Tune In:
What is RevOps 500?
Welcome to RevOps 500 where we invite the world’s top marketers to answer the tough questions facing growing companies. Join us as we dive deep into the world of RevOps. We’ll be learning strategies and expertise from first-hand experiences.