Where Brands Get Their Edge

Send us Fan Mail Marketing in 2025 is noisy, but there’s one thing that still works: consistency. In this episode, Borzou and Amanda talk with Joe Fuld, founder of The Campaign Workshop, about what’s really working for businesses, advocacy groups, and entrepreneurs trying to reach their audience. Joe has been running smart campaigns since 2013, building an email list with a 65% open rate, and experimenting with everything from webinars to interactive content. We cover: Why smaller, engaged li...

Show Notes

Send us Fan Mail

Marketing in 2025 is noisy, but there’s one thing that still works: consistency.

In this episode, Borzou and Amanda talk with Joe Fuld, founder of The Campaign Workshop, about what’s really working for businesses, advocacy groups, and entrepreneurs trying to reach their audience. Joe has been running smart campaigns since 2013, building an email list with a 65% open rate, and experimenting with everything from webinars to interactive content.

We cover:

  • Why smaller, engaged lists beat vanity metrics.
  • How to keep your community hooked with personality and authenticity.
  • The surprising power of webinars and interactive assessments.
  • Where LinkedIn outshines Instagram (and why Facebook ads still sneak through).
  • How to think about AI—not as a shortcut, but as a strategic tool.

Joe also shares candid insights on stand-up comedy, authenticity in marketing, and why being thoughtful and consistent beats chasing every trend.

🔗 Connect with Joe at thecampaignworkshop.com

🔗 Follow Borzou & Amanda for more insights on building brands that scale:

Borzou: 
LinkedIn: https://www.linkedin.com/in/borzou/
Instagram: https://www.instagram.com/bronxzou/

Amanda on LinkedIn: 
https://www.linkedin.com/in/akfischer/

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

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Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.
 

Creators and Guests

Host
Amanda Fischer
Host
Borzou Azabdaftari
Alabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe.  When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.

What is Where Brands Get Their Edge?

Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.