The Marketing Foundation Every Ecommerce Brand Needs (with Privy CEO Ben Jabbawy)

Who better to shed light on ecommerce marketing than our Founder and CEO, Ben Jabbawy? Over the last 8 years, Privy has helped 400,000+ ecommerce businesses grow by helping them take their marketing efforts to the next level, so he knows a thing or two about getting it right. But not to worry, this isn’t a pitch for Privy. Ben unpacks some of his major learnings along the way, including: 

• Why most new ecommerce brands never make their first sale.
• The playbook for converting your first sale, including the two plays every online store should be running.
• The power of telling your story and why confirmation and shipping emails are the perfect place to do it.
• Why text messaging could be the future of ecommerce marketing.

Show Notes & Links

• [5:05] Why email is still the best channel for building a massive audience.
• [8:40] DG’s Shopify experiment, Dave’s Hoodies.
• [9:52] What’s stopping ecommerce brands from making their first sale?
• [11:55] What makes some companies successful while others fall behind? 
• [13:49] Why confirmation emails are the perfect place to tell your story.
• [19:31] What are the two plays everyone should be running?
• [21:46] What’s the abandoned cart playbook?
• [26:50] What’s the cross-sell playbook?
• [32:48] The right use case for drop shipping.
• [36:38] Why is text the next move for Privy?
• The Ecommerce Marketing Show Home
• Ben Jabbawy on Twitter
• Dave Gerhardt on Twitter

If you’re loving the show and can’t wait for more, leave a quick review to let us know. And if there are experts you want to hear from, send ‘em our way! ([e-mail])

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.