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Questions covered in this interview:
- Can you share a bit more about your path into PMM and how you got into product marketing?
- Can you share a bit about how you think of the category Glassdoor is in, and how you made some of the tradeoffs in positioning and messaging?
- With a lot of different use cases and audiences, how do you ensure the messaging you and your team are releasing is consistent?
- How are you measuring the success of your messaging and positioning?
- Differentiating from competition is crucial as we know, but how do you think about competitive intelligence and how your key competitors are positioning themselves as a part of your messaging process?
- What’s one mistake you’ve found a lot of PMMs make with messaging?
- What’s one thing you’ve learned from a mentor, colleague, or manager that has served you well in your career? Can you tell me a little bit about it?
What is The Product Marketing Experts ?
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.