Women In The Building

We talk so much about fundraising, scaling, and exits. But almost never about what happens when you realise it’s not going to work.

So where do you go from there? How do you handle the guilt, the investor conversations, the legal details, and the reality of closing a company — financially, professionally, and personally?

In this episode of Women in the Building, we’re joined by an investor who has backed over 200 companies and a competition law expert who’s also been a tech founder. We break down why startups really fail, why funding is often just a symptom, how to spot product–market fit issues, and how to know when to pivot — or walk away.

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Contact us: 

Email: aurora@auroratechaward.com
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Website: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125
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Linkedin: https://www.linkedin.com/company/auroratechventures/
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Instagram: https://www.instagram.com/auroraventures_?igsh=MW0wZnM2anBiZzA0Zw==
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Youtube: https://youtube.com/@auroravc_official?si=YVcd55NKdlzEHEq0

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This podcast is produced by Libo/Libo studio

What is Women In The Building?

Women in the Building is a podcast for female entrepreneurs in emerging markets. In each episode, guests share real stories and hard-earned lessons, covering everything from raising capital to building strong teams to navigating cofounder relationships. Part business playbook, part community of female founders.

Hosted by Bella Gassemi-Smith, head of the Aurora Tech Award. We back the boldest female founders.

About the Award: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125