WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:01.190 Santa: Happy holidays! 00:00:01.265 --> 00:00:04.005 This is your good old pal, Santa Claus. 00:00:04.093 --> 00:00:05.563 And you're listening to Money Lab. 00:00:05.879 --> 00:00:09.979 In today's episode, Matt will be sharing the behind-the-scenes details 00:00:09.979 --> 00:00:12.709 of his 2021 annual business review. 00:00:12.893 --> 00:00:14.423 Matt is such a good little boy. 00:00:14.565 --> 00:00:16.685 But let's see how he does on this episode. 00:00:16.897 --> 00:00:20.377 If he puts on a good show, I'll get him a great big toy. 00:00:20.498 --> 00:00:24.318 If not, well, there's plenty of coal to stuff in his stocking. 00:00:24.422 --> 00:00:25.512 Let's do this thing! 00:00:40.086 --> 00:00:41.706 Matt: All right. 00:00:41.916 --> 00:00:42.876 My name is Matt. 00:00:42.876 --> 00:00:44.076 Welcome to money lab. 00:00:44.136 --> 00:00:47.166 That was a weird intro. 00:00:47.166 --> 00:00:47.796 I found. 00:00:48.636 --> 00:00:50.016 I'm just going to be honest with you. 00:00:50.016 --> 00:00:52.026 That was not Santa Claus. 00:00:52.506 --> 00:00:53.166 Sorry. 00:00:53.226 --> 00:00:53.586 All right. 00:00:53.586 --> 00:00:54.006 Sorry. 00:00:54.366 --> 00:01:00.786 If your children are listening, that was SANAS elf pretending to be Santa Claus. 00:01:00.906 --> 00:01:01.506 Okay. 00:01:01.896 --> 00:01:02.496 And. 00:01:03.096 --> 00:01:05.106 It was all using this fancy. 00:01:05.376 --> 00:01:09.036 App this north pole app called de script or descript or 00:01:09.036 --> 00:01:10.236 whatever they want to call it. 00:01:10.506 --> 00:01:12.456 And you can do overdubs. 00:01:13.146 --> 00:01:14.406 Of different people. 00:01:14.406 --> 00:01:16.806 And one of those people is Santa Claus. 00:01:17.016 --> 00:01:19.056 So happy holidays, Merry Christmas. 00:01:19.566 --> 00:01:20.616 Happy new year. 00:01:20.916 --> 00:01:21.606 It's all coming. 00:01:21.606 --> 00:01:22.806 This is the end of the year. 00:01:23.226 --> 00:01:24.516 Spectacular. 00:01:24.636 --> 00:01:28.116 It's just me as always, or at least it's in the last few episodes. 00:01:28.116 --> 00:01:28.956 Just been me. 00:01:29.496 --> 00:01:30.546 And today. 00:01:30.966 --> 00:01:35.556 Um, Well, we're going to go over my 2021 annual business review. 00:01:35.556 --> 00:01:36.276 I'll be honest with you. 00:01:36.276 --> 00:01:36.906 It took me. 00:01:37.656 --> 00:01:43.716 Oh two full days after getting my booster and feeling like not the best. 00:01:43.986 --> 00:01:49.206 Um, I just sat in bed and I just wrote this thing out, um, before the holidays. 00:01:49.236 --> 00:01:50.976 And it was a doozy. 00:01:50.976 --> 00:01:54.426 It took a while because, uh, it's one of the longer reviews that I've 00:01:54.426 --> 00:01:56.646 done and there was a lot of good. 00:01:57.186 --> 00:01:58.446 There was actually mostly good. 00:01:59.226 --> 00:02:00.696 Which I was honestly surprised by. 00:02:00.726 --> 00:02:02.886 I think I had a pretty good year this year. 00:02:03.126 --> 00:02:07.716 Um, despite obviously things in the world, but. 00:02:08.706 --> 00:02:09.936 You know, here we are. 00:02:10.446 --> 00:02:14.616 Um, and I had a few people reach out to me after I published this. 00:02:14.856 --> 00:02:20.376 And they were kind of surprised by how much money swim university makes, 00:02:20.376 --> 00:02:22.746 which is flattering because, um, 00:02:23.466 --> 00:02:23.826 Aye. 00:02:24.966 --> 00:02:27.546 I didn't, I didn't know that I never really shared that. 00:02:27.546 --> 00:02:30.306 Or I guess maybe, you know, put that out into the ether. 00:02:31.026 --> 00:02:34.206 Uh, but yeah, this year was this. 00:02:34.656 --> 00:02:38.016 And I'm going to go over everything, but first, um, let's talk about. 00:02:39.486 --> 00:02:41.526 The my three brands because. 00:02:42.456 --> 00:02:43.956 This was the first year. 00:02:44.526 --> 00:02:47.706 That I actually didn't start anything new, which. 00:02:48.036 --> 00:02:48.606 Which I, you. 00:02:48.996 --> 00:02:51.696 I claim as a huge win for me, because normally I start some new, 00:02:51.966 --> 00:02:57.156 ridiculous project in some new industry and, and documented on money lab. 00:02:57.336 --> 00:02:59.076 But this year I kept it. 00:02:59.166 --> 00:02:59.706 Um, 00:03:01.326 --> 00:03:04.896 I kept it pretty, pretty close to the vest. 00:03:04.896 --> 00:03:09.306 Meaning I, I just worked on my three brands, which was nice. 00:03:09.366 --> 00:03:10.836 And I did a lot of optimization. 00:03:10.836 --> 00:03:14.766 I did a lot of work this year, kind of within my own ecosystem and 00:03:14.826 --> 00:03:16.746 it honestly paid off and I think. 00:03:17.676 --> 00:03:22.236 2021 or 2022 will be the same exact thing where I'm basically just going to 00:03:22.236 --> 00:03:24.336 work on my own stuff, because I think. 00:03:24.786 --> 00:03:28.086 If you, if you go back and you think about, or I, I think about 00:03:28.086 --> 00:03:31.026 all of the times where I, you know, I started swimming diversity, 00:03:31.026 --> 00:03:32.286 I was really gung ho about it. 00:03:32.286 --> 00:03:35.976 And then, you know, Things are not moving as fast as you'd like them to. 00:03:35.976 --> 00:03:38.706 And then you start, you know, looking at other things and 00:03:38.706 --> 00:03:40.206 you jump into other industries. 00:03:40.206 --> 00:03:45.036 You know, for me, I would start an app or I would start a social network 00:03:45.036 --> 00:03:50.706 or I would start another website or I would, you know, team up and partner 00:03:50.736 --> 00:03:54.726 with somebody else to do something that I think could be lucrative. 00:03:55.386 --> 00:04:00.456 But it turns out like the, the one, if I just, honestly, if I just stuck with swim 00:04:00.456 --> 00:04:03.396 university for the last 15 years as my. 00:04:03.876 --> 00:04:05.046 Only project. 00:04:05.676 --> 00:04:07.956 I think I'd be way farther ahead. 00:04:08.046 --> 00:04:10.206 I think I could take some university very far. 00:04:10.536 --> 00:04:12.336 I think it could be a very huge company. 00:04:12.726 --> 00:04:13.596 But I keep. 00:04:14.076 --> 00:04:18.756 I do this thing where I, I, I have this shiny object syndrome where I'm like, 00:04:19.506 --> 00:04:20.886 Yeah, I'm kind of bored of pools. 00:04:20.886 --> 00:04:21.606 I'm kind of bored of this. 00:04:21.606 --> 00:04:24.036 Like I want to start something new and that's just my Mo. 00:04:24.336 --> 00:04:27.456 And, um, that's sort of why money lab exists because 00:04:27.516 --> 00:04:29.826 it's embracing that sort of. 00:04:30.606 --> 00:04:34.596 Eclectic viewpoint of business, but I do think it's a detriment in 00:04:34.596 --> 00:04:37.926 the end it's but when it comes to money, when it comes to my health, 00:04:38.406 --> 00:04:39.306 You know, mentally. 00:04:39.996 --> 00:04:40.686 I think it's a good thing. 00:04:40.686 --> 00:04:44.466 I'm expressing what I need to express and I'm doing the things that I want to do as 00:04:44.466 --> 00:04:45.996 opposed to the things that I have to do. 00:04:46.386 --> 00:04:49.776 Um, but that said, let's get into the actual review. 00:04:50.466 --> 00:04:51.936 My big flagship brand. 00:04:52.536 --> 00:04:53.586 His swim university. 00:04:53.586 --> 00:04:58.086 It accounted for about 75% of my revenue for the year, um, 00:04:58.086 --> 00:04:59.376 which is a pretty big chunk. 00:04:59.556 --> 00:05:02.436 And so as far as like diversification, 00:05:02.886 --> 00:05:06.216 Uh, I think about diversification within each brand. 00:05:06.486 --> 00:05:12.456 So having multiple brands is not my idea right now of diversification. 00:05:13.026 --> 00:05:16.836 Um, what I'd rather do is have one excellent brand with 00:05:16.836 --> 00:05:18.846 multiple revenue streams in it. 00:05:18.966 --> 00:05:20.886 That is diversification. 00:05:21.006 --> 00:05:21.456 Okay. 00:05:21.936 --> 00:05:27.426 Um, So some university got less traffic this year now. 00:05:28.176 --> 00:05:34.566 That is because in 2020, when we were all locked down, everybody bought pools. 00:05:34.596 --> 00:05:37.626 That's what they were doing because they knew they couldn't go on vacation. 00:05:37.626 --> 00:05:38.526 Then they had to stay home. 00:05:38.886 --> 00:05:41.796 So everyone was buying pools and. 00:05:42.666 --> 00:05:44.376 Honestly like that is. 00:05:47.016 --> 00:05:51.216 Like it had the biggest boom ever since like 2004, it was like a, 00:05:51.216 --> 00:05:53.586 just a huge year for P four pools. 00:05:56.446 --> 00:05:56.986 So. 00:05:57.676 --> 00:06:07.096 Uh, Because 2020, 2020 was such a big year for pools, uh, in 2021. 00:06:07.846 --> 00:06:11.146 It wasn't as big people kind of went back to normal for the most part. 00:06:11.266 --> 00:06:14.266 Um, so we weren't all staying at home. 00:06:14.266 --> 00:06:16.546 And so we had a decrease in traffic. 00:06:16.576 --> 00:06:19.546 Now, how big of a decrease is that? 00:06:20.116 --> 00:06:21.226 It wasn't huge. 00:06:21.226 --> 00:06:23.836 I think, let me just scroll down to two. 00:06:24.736 --> 00:06:25.546 Those stats. 00:06:25.906 --> 00:06:31.006 Um, It was about 17% decrease in traffic, but here's the 00:06:31.006 --> 00:06:33.496 interesting part about that revenue. 00:06:34.396 --> 00:06:35.476 Was up this year. 00:06:36.046 --> 00:06:36.976 Over 2020. 00:06:37.906 --> 00:06:42.136 Um, Now, if any of you have been following me for a while for a while, you'll know 00:06:42.136 --> 00:06:46.156 that I've been trying to get sort of distanced myself from affiliate marketing. 00:06:47.146 --> 00:06:48.796 Not that I'm not embracing it. 00:06:48.796 --> 00:06:53.776 Of course, I'm going to take the affiliate marketing money, but I'm sort of thinking. 00:06:54.256 --> 00:06:58.726 Bigger, because I think I can, at this point where I have a lot of traffic. 00:06:59.176 --> 00:07:03.646 And affiliate marketing does work well for me, except, you know, Amazon just 00:07:03.646 --> 00:07:10.036 keeps dropping the commission rate and I really don't want to be in a bunch 00:07:10.036 --> 00:07:13.756 of partnerships with other people and make other people a ton of money. 00:07:13.756 --> 00:07:18.166 And so, you know, yeah, I could, I've teamed up with other affiliates and 00:07:18.196 --> 00:07:20.146 you know, I do get better rates, but. 00:07:21.196 --> 00:07:26.206 It's, you know, it's not, it's just a lot harder to manage in a. 00:07:26.986 --> 00:07:29.836 Just, it's just harder to manage all those relationships and 00:07:29.836 --> 00:07:31.666 they're not like huge ticket items. 00:07:31.666 --> 00:07:31.906 And. 00:07:32.446 --> 00:07:36.376 And I have to, you know, they're not Amazon, so it's like, are 00:07:36.376 --> 00:07:37.726 they going to perform well? 00:07:37.726 --> 00:07:41.086 And, and it's just like, I don't want to be a wire cutter where 00:07:41.086 --> 00:07:43.696 I'm like constantly reviewing products and that's all I'm doing. 00:07:44.116 --> 00:07:48.826 Um, Not to say that I'm not, I'm just, I'm just trying to diversify a way 00:07:48.856 --> 00:07:52.606 from affiliate marketing and adding more revenue streams so that I'm 00:07:52.606 --> 00:07:54.556 not solely dependent on it because. 00:07:54.916 --> 00:07:56.746 My God, he made one mistake. 00:07:57.376 --> 00:08:02.026 Um, or, you know, Again, like the thing I say about affiliate marketing 00:08:02.026 --> 00:08:04.396 is there's just one board meeting. 00:08:04.426 --> 00:08:07.426 It's all it takes is one board meeting that you're not invited to 00:08:07.756 --> 00:08:09.796 for, for your business to get killed. 00:08:10.306 --> 00:08:12.436 Uh, and that's what keeps happening with Amazon. 00:08:12.526 --> 00:08:14.176 Obviously they don't really care. 00:08:14.956 --> 00:08:16.816 About, I don't think anybody, but. 00:08:18.136 --> 00:08:21.736 It's you know, It's, you know, it's good money to start, but it 00:08:21.736 --> 00:08:23.206 does require a ton of traffic. 00:08:23.236 --> 00:08:27.226 And so yeah, when you look at the numbers, I made. 00:08:27.766 --> 00:08:32.476 Uh, $150,000 from, uh, uh, affiliate marketing in the year. 00:08:34.006 --> 00:08:36.946 Granted that's 5 million visitors, you know, it's a lot 00:08:36.946 --> 00:08:38.206 of, that's a lot of traffic. 00:08:38.356 --> 00:08:42.766 And so if you know, and that's, that's mostly Amazon, I'm not saying you can't 00:08:42.766 --> 00:08:45.526 make money with affiliate marketing, but it just seems to get harder and 00:08:45.526 --> 00:08:47.656 harder every year for at least for me. 00:08:47.656 --> 00:08:48.286 I don't know if it's. 00:08:48.796 --> 00:08:49.426 For everybody else. 00:08:49.426 --> 00:08:53.776 But like, when I remember when I was doing numbers way bigger than that, 00:08:54.076 --> 00:08:55.936 In Amazon and people were shocked by that. 00:08:55.936 --> 00:09:00.706 And it's like, yeah, well, I mean, But I'm just like, this sucks for me because 00:09:00.706 --> 00:09:03.826 I can't control, I have no control over this, besides just adding the link. 00:09:03.856 --> 00:09:04.126 Right. 00:09:04.126 --> 00:09:05.986 And making sure that those links are updated every year. 00:09:05.986 --> 00:09:08.086 And it's kind of like shitty work, to be honest. 00:09:08.806 --> 00:09:09.946 So I am. 00:09:10.606 --> 00:09:14.026 I diversified a few years ago into selling my own digital products. 00:09:14.026 --> 00:09:15.676 So I have four products right now. 00:09:15.676 --> 00:09:16.336 What's the university. 00:09:16.366 --> 00:09:17.446 I have four courses. 00:09:17.866 --> 00:09:19.876 Uh, three are for pool owners. 00:09:19.876 --> 00:09:25.726 One is for hot tub owners and those products is where I did most of my work. 00:09:25.726 --> 00:09:26.236 This year. 00:09:26.236 --> 00:09:27.796 I did a lot of optimization. 00:09:27.796 --> 00:09:30.976 You can read the, a gazillion dollar sales funnel experiment on money lab. 00:09:31.336 --> 00:09:33.976 That covers the entire optimization process. 00:09:34.306 --> 00:09:35.836 On what I did on the site. 00:09:36.766 --> 00:09:39.136 I created like an, a better lead magnet. 00:09:39.166 --> 00:09:39.436 I did. 00:09:39.436 --> 00:09:41.416 I focused way more on email marketing. 00:09:41.596 --> 00:09:44.176 I created an OTO, which is a one-time offer. 00:09:44.176 --> 00:09:45.736 Uh, to help promote the product. 00:09:45.736 --> 00:09:48.646 I increase the price of the products I created better sales pages. 00:09:48.646 --> 00:09:49.456 Like I kind of did. 00:09:49.906 --> 00:09:54.916 A lot of work in March and April, right before pool season to kind of 00:09:54.916 --> 00:09:56.926 get these, you know, things better. 00:09:56.926 --> 00:10:00.946 And next year in 2022, I'm going to be focusing my time on. 00:10:01.396 --> 00:10:04.666 Um, Getting trying to get more people into the top of the funnel. 00:10:04.696 --> 00:10:06.286 My lead magnets are good. 00:10:06.586 --> 00:10:10.216 I just would like to experiment a little bit more into paid 00:10:10.216 --> 00:10:12.646 advertising and more content creation. 00:10:12.646 --> 00:10:16.546 So we have an entire editorial calendar set up for the first quarter for both, 00:10:16.576 --> 00:10:20.146 uh, our YouTube videos and our website. 00:10:20.446 --> 00:10:25.006 So like contents taken care of, and I'm just going to experiment a little bit 00:10:25.006 --> 00:10:27.616 with Google and Facebook advertising. 00:10:28.006 --> 00:10:28.636 And. 00:10:30.226 --> 00:10:31.546 Uh, improve my sales pages. 00:10:31.546 --> 00:10:32.806 That's kind of where I want to spend. 00:10:32.836 --> 00:10:37.186 Some of my time is improving those and improving my evergreen newsletter and 00:10:37.186 --> 00:10:38.956 just general emails across the board. 00:10:38.956 --> 00:10:41.026 I want to send more emails. 00:10:41.266 --> 00:10:42.976 My goal in 2022 is this end. 00:10:43.636 --> 00:10:47.566 A lot more emails and a lot more soft and hard pitches. 00:10:47.746 --> 00:10:49.576 All three email, I think email we've. 00:10:49.636 --> 00:10:51.226 We did a lot of work this year. 00:10:51.916 --> 00:10:54.046 In collecting as many email addresses. 00:10:54.286 --> 00:10:59.266 Humanly could, uh, I actually think I have 75,000 pools subscribers right now. 00:10:59.266 --> 00:11:01.816 There's about 15,000 hot tub subscribers. 00:11:02.236 --> 00:11:04.186 You know, money labs grow in brew, cabins grow. 00:11:04.186 --> 00:11:08.266 And as far as subscribers are concerned, and I just need to send more emails and 00:11:08.296 --> 00:11:10.096 promote my products in those emails. 00:11:10.126 --> 00:11:11.566 I think that'll that'll do well. 00:11:11.566 --> 00:11:11.896 So. 00:11:12.286 --> 00:11:14.026 Uh, in 2020. 00:11:14.776 --> 00:11:18.556 I made 235,000 or 230, 6,000. 00:11:18.916 --> 00:11:21.196 Dollars selling my courses. 00:11:22.216 --> 00:11:27.796 In 2021, I made $334,000. 00:11:27.796 --> 00:11:32.026 So I increased it by a hundred thousand dollars. 00:11:32.836 --> 00:11:34.846 And my traffic was down by 16%. 00:11:35.866 --> 00:11:36.826 Or 17%. 00:11:36.856 --> 00:11:37.366 So. 00:11:38.836 --> 00:11:43.756 I'm telling you that because million dollar sales funnel, was it accounted for? 00:11:44.776 --> 00:11:46.696 Um, A hundred thousand dollars. 00:11:46.726 --> 00:11:51.796 So, uh, I highly highly recommended if anyone has the same type of 00:11:51.796 --> 00:11:56.686 business that I do to look at that post, because game changer, honestly. 00:11:57.106 --> 00:12:01.096 Um, also our YouTube channel crossed a hundred thousand subscribers. 00:12:01.096 --> 00:12:04.036 We, our YouTube channel did very well in 2021. 00:12:04.036 --> 00:12:05.536 It did well in 2020 as well. 00:12:05.536 --> 00:12:08.836 So, um, That certainly helped. 00:12:08.896 --> 00:12:12.856 So our, so, you know, maybe our traffic was down by 17%, but our 00:12:12.856 --> 00:12:15.046 YouTube traffic was up by a lot. 00:12:15.376 --> 00:12:15.916 So. 00:12:16.576 --> 00:12:17.986 Uh, you can make the argument and that's a. 00:12:18.376 --> 00:12:23.326 And we, so in 2020, and I didn't mention this in the article, but in 2020, and I'm 00:12:23.326 --> 00:12:26.296 sorry that I'm saying these years, and there's like kind of confusing because 00:12:26.296 --> 00:12:28.366 you're like 20, 20, 20, 20, 21 21. 00:12:29.206 --> 00:12:30.076 So in. 00:12:30.646 --> 00:12:31.666 2020. 00:12:33.136 --> 00:12:37.966 We had a little ad that we would put into every video that we put out. 00:12:37.996 --> 00:12:40.546 We were putting out in the summer, two videos a week. 00:12:40.816 --> 00:12:43.546 We both bought on average, we're putting out one a week. 00:12:44.236 --> 00:12:48.826 And in those ads, we were advertising our courses for 10. 00:12:48.886 --> 00:12:51.586 Like we would say, Hey, use this coupon code and get 10% off. 00:12:51.796 --> 00:12:52.066 Right. 00:12:52.066 --> 00:12:53.956 And people still buy the course that way. 00:12:54.706 --> 00:12:55.396 Um, 00:12:57.376 --> 00:12:58.726 But the course price went up. 00:12:59.026 --> 00:13:01.486 So the course price went up by 50 bucks. 00:13:01.606 --> 00:13:06.646 And so we, I think we gave people 20% off as opposed to just 10% off. 00:13:06.676 --> 00:13:08.026 No, maybe it was like 15 or something. 00:13:08.026 --> 00:13:08.446 I don't know. 00:13:09.256 --> 00:13:11.716 So they're getting like more of a discount than, you know, what they 00:13:11.716 --> 00:13:18.826 were, but in, but this year, We decided to switch our offer in our email. 00:13:19.246 --> 00:13:21.556 Or sorry, in our, um, videos. 00:13:21.826 --> 00:13:25.486 And instead of promoting the course directly with a coupon 00:13:25.486 --> 00:13:28.216 code, we promoted our cheat sheet. 00:13:28.426 --> 00:13:31.336 That was a free, so we're instead of offering something 00:13:31.336 --> 00:13:32.956 like, Hey, here's 10% off. 00:13:33.226 --> 00:13:36.286 We said, here's something that's free and go download it here. 00:13:36.676 --> 00:13:39.346 Um, and people have some. 00:13:39.556 --> 00:13:42.706 You know that converts very well because it's the same kind of 00:13:42.706 --> 00:13:46.186 people who come in through Google and are finding our articles. 00:13:46.216 --> 00:13:48.016 They convert well to the cheat sheet of. 00:13:48.106 --> 00:13:51.046 You know, and it's, it just works very well. 00:13:51.436 --> 00:13:53.956 And they're buying our courses. 00:13:54.406 --> 00:13:57.136 At 50% off because it's a whole funnel thing. 00:13:57.136 --> 00:13:57.556 So. 00:13:58.276 --> 00:13:59.086 Go check that out. 00:13:59.716 --> 00:14:01.846 Now YouTube ad revenue. 00:14:02.236 --> 00:14:04.366 Um, was pretty decent. 00:14:04.396 --> 00:14:07.756 I, we, I was actually talking to Justin Jackson about this on Twitter because he 00:14:07.756 --> 00:14:11.446 had made this argument about, um, and I was, I was on board with his argument. 00:14:11.746 --> 00:14:12.406 Which is. 00:14:13.216 --> 00:14:16.306 You know, if YouTube is such this creator economy and they're trying to, 00:14:16.426 --> 00:14:19.876 you know, Build up these creators and say that, and that they have, they're 00:14:19.876 --> 00:14:23.836 touting that, Hey, we've created all these jobs that didn't exist before. 00:14:24.316 --> 00:14:28.636 It's like, okay, but you need, in my case, I have a very 00:14:28.636 --> 00:14:30.826 affluent audience of pool owners. 00:14:31.486 --> 00:14:32.116 And. 00:14:32.776 --> 00:14:34.546 Our CPM is pretty high. 00:14:34.546 --> 00:14:36.646 I think it's like 10 bucks, like come kinda. 00:14:36.796 --> 00:14:40.036 It's like somewhere in that area, which is not for most creators on YouTube 00:14:40.516 --> 00:14:47.746 and we made $54,000 or we'll probably make $55,000 for the whole year in 00:14:47.746 --> 00:14:49.996 just ad sense revenue on YouTube. 00:14:50.116 --> 00:14:50.476 Right. 00:14:50.506 --> 00:14:51.166 YouTube ads. 00:14:52.246 --> 00:14:56.176 We made 34,000 in 2020 now. 00:14:56.206 --> 00:14:56.986 So we did. 00:14:57.616 --> 00:15:01.846 A big increase and we have every single one of our videos monetized and the 00:15:01.846 --> 00:15:05.326 people who are advertising on our videos for the most part, from what we 00:15:05.326 --> 00:15:07.876 found out, our pool companies that we. 00:15:07.876 --> 00:15:13.156 I do recommend, so, um, it's kind of a win-win for us, but we're not making 00:15:13.156 --> 00:15:15.256 that much for the effort that we put in. 00:15:15.256 --> 00:15:16.756 And that's Justin's argument is like, 00:15:17.266 --> 00:15:19.246 54,000 or 55,000. 00:15:19.636 --> 00:15:21.406 But you need a hundred thousand subscribers and 00:15:21.406 --> 00:15:22.516 putting out videos every week. 00:15:22.516 --> 00:15:24.556 Like, is that a good job? 00:15:25.486 --> 00:15:29.116 I, you know, I, I made the, I was kind of making the argument that no. 00:15:29.806 --> 00:15:35.596 But the more I think about it, I'm like, It's you know, We found a 00:15:35.596 --> 00:15:40.456 good niche and we had, you know, it's affluent, it's very specific. 00:15:41.176 --> 00:15:42.976 Our videos can all be done at home. 00:15:42.976 --> 00:15:45.526 There's not, it's not a ton of work for us. 00:15:45.526 --> 00:15:45.796 You know? 00:15:45.796 --> 00:15:47.956 Like when you, when you scale back, right. 00:15:48.016 --> 00:15:51.646 I have, I mean, it takes me and stuff to make a video, but. 00:15:51.976 --> 00:15:54.016 She can do a video one a week video. 00:15:54.166 --> 00:15:55.486 It's like two days of work for her. 00:15:55.606 --> 00:15:56.326 So. 00:15:57.226 --> 00:16:01.156 You know, if it was just her doing the entire process, which, you know, 00:16:01.696 --> 00:16:03.376 Really she does the entire process. 00:16:03.406 --> 00:16:04.876 All I do is the voiceovers. 00:16:05.926 --> 00:16:08.146 So, you know, that's not that hard to do. 00:16:08.176 --> 00:16:11.416 And if she wanted to do the voiceover, she could do them herself. 00:16:12.166 --> 00:16:13.936 Um, that is a good job. 00:16:14.356 --> 00:16:16.426 You know, it's, uh, it's, it's a good job. 00:16:16.726 --> 00:16:17.986 It's, you're not crushing it. 00:16:18.196 --> 00:16:22.186 You know, like you would think most of YouTube creators are, but, um, yeah. 00:16:23.116 --> 00:16:23.656 That's a good job. 00:16:23.836 --> 00:16:26.146 I mean, 30, 60 per $60,000 a year. 00:16:26.356 --> 00:16:27.286 It's a good, good job. 00:16:27.316 --> 00:16:30.016 But you know, it took us many years to get there, like four years 00:16:30.016 --> 00:16:31.366 of creating videos to get there. 00:16:31.366 --> 00:16:31.666 So. 00:16:32.746 --> 00:16:33.856 I don't know if that tells you anything. 00:16:34.336 --> 00:16:41.776 Uh, so in 2021 this year, We also expanded and I have not talked about this publicly. 00:16:42.376 --> 00:16:43.726 Uh, all that much. 00:16:43.726 --> 00:16:45.316 I've kind of just hinted at it here and there. 00:16:46.246 --> 00:16:49.066 I started selling physical products. 00:16:49.186 --> 00:16:51.586 So I opened up a Shopify store. 00:16:52.036 --> 00:16:56.446 And I white labeled two products and then I bundled them in a kit. 00:16:56.446 --> 00:17:01.936 So technically three skews and I, I was, you know, just, I, 00:17:01.936 --> 00:17:03.346 I just bought a small amount. 00:17:04.066 --> 00:17:06.796 You know, just a couple of hundred units per product. 00:17:07.486 --> 00:17:09.046 Uh, I use the company. 00:17:09.076 --> 00:17:11.836 Uh, to, you know, warehouse it like a three PL, which is a 00:17:11.836 --> 00:17:13.186 third-party logistics company. 00:17:13.246 --> 00:17:15.526 And I set up the Shopify store. 00:17:15.556 --> 00:17:17.596 I sent an email out and sold out of my inventory. 00:17:17.626 --> 00:17:18.166 So. 00:17:19.366 --> 00:17:20.356 In a month. 00:17:21.496 --> 00:17:26.476 And I was, I kind of was just, uh, That whole experience. 00:17:26.476 --> 00:17:29.026 So back in, um, and I, and I'm not going to talk about it too much 00:17:29.026 --> 00:17:34.786 because honestly I'm keeping this one sort of private and in, so you can 00:17:34.786 --> 00:17:36.586 find out, I mean, I wrote this whole. 00:17:36.976 --> 00:17:38.026 I wrote the whole thing. 00:17:38.176 --> 00:17:43.516 If you join money lab pro, which right now is $499 a year. 00:17:44.176 --> 00:17:48.526 And it's just a community of online entrepreneurs and we're 00:17:48.586 --> 00:17:50.836 actually, uh, we actually have it. 00:17:50.836 --> 00:17:53.746 We have a call every week where we get on zoom and sort of just like. 00:17:54.016 --> 00:17:56.356 You know, do kind of masterminding stuff. 00:17:56.746 --> 00:18:02.776 Um, And we're doing a challenge in the early next year in 2022. 00:18:03.256 --> 00:18:07.066 To build our, to build digital products within the next two months. 00:18:07.066 --> 00:18:07.546 So. 00:18:08.296 --> 00:18:10.246 I'm going to be building a new product for money lab. 00:18:10.576 --> 00:18:13.216 Other people in the community are building their first digital products. 00:18:13.666 --> 00:18:16.426 And we're going to just kind of do that challenge together 00:18:16.426 --> 00:18:17.476 and it's, it's been fun. 00:18:17.596 --> 00:18:20.116 The community, honestly like money lab pro has been. 00:18:20.596 --> 00:18:21.856 I'll talk about this a little bit later. 00:18:22.126 --> 00:18:24.136 One of the most rewarding things of this year. 00:18:24.616 --> 00:18:25.696 Um, I love it. 00:18:25.846 --> 00:18:28.516 And I'm, and I'm glad it's just the community now. 00:18:28.666 --> 00:18:32.206 And the people who are in it are very highly engaged and we're all kind 00:18:32.206 --> 00:18:35.116 of like buddy, buddy, and this is, it's just been fun, fun, fun to do. 00:18:35.116 --> 00:18:35.446 So I. 00:18:36.016 --> 00:18:38.116 I recommend you join if you're interested in it. 00:18:38.176 --> 00:18:43.216 I know it's a, it's really just like having just someone 00:18:43.216 --> 00:18:44.776 to lean on during, you know, 00:18:45.016 --> 00:18:47.776 Building your business and you just kind of wish you had that. 00:18:47.776 --> 00:18:48.916 It's not, not. 00:18:49.126 --> 00:18:50.176 It's not a huge community. 00:18:50.176 --> 00:18:53.296 There's people like me there who, who will shoot we'll shoot 00:18:53.326 --> 00:18:54.286 people, shoot your videos. 00:18:54.316 --> 00:18:57.556 If you need help with like technical stuff or business questions, or 00:18:57.556 --> 00:18:58.996 just like getting feedback on stuff. 00:18:59.026 --> 00:18:59.596 It's awesome. 00:18:59.626 --> 00:18:59.956 Right. 00:19:00.646 --> 00:19:05.986 Well, this whole physical product thing, I kept just inside money lab pro. 00:19:05.986 --> 00:19:07.576 I wrote basically an entire month. 00:19:07.606 --> 00:19:10.876 There's like a whole big ass money lab challenge post. 00:19:11.296 --> 00:19:13.096 Um, within money lab pro. 00:19:13.636 --> 00:19:17.386 Uh, that talks about the entire process of me, you know? 00:19:17.686 --> 00:19:21.916 Uh, finding somebody to, to source from white labeling, you know, these products, 00:19:21.916 --> 00:19:23.626 selling them, setting up Shopify. 00:19:24.106 --> 00:19:24.886 Et cetera, et cetera. 00:19:26.446 --> 00:19:30.436 So I think I ended up spending in the grand scheme of it. 00:19:30.436 --> 00:19:31.876 I'll just kind of give broad numbers. 00:19:31.906 --> 00:19:33.826 I spent about five grand. 00:19:34.306 --> 00:19:36.346 To just get the product in inventory. 00:19:36.796 --> 00:19:37.486 And. 00:19:38.566 --> 00:19:40.846 In, and again, I sent out one. 00:19:41.146 --> 00:19:43.576 I sent out three emails, but like one time, right. 00:19:43.606 --> 00:19:45.586 I sent three, three three-day emails. 00:19:46.546 --> 00:19:48.466 Manually back in. 00:19:48.466 --> 00:19:52.366 So I got the product finally in my inventory, like a design labels, 00:19:52.396 --> 00:19:54.376 got the product in my inventory. 00:19:54.736 --> 00:19:58.546 Uh, for sale on Shopify in mid September. 00:19:59.206 --> 00:20:02.236 And then, um, just kinda let it ride for a couple of weeks. 00:20:02.266 --> 00:20:05.146 And then in early October I sent the email out that was like, 00:20:05.146 --> 00:20:07.456 Hey, we're, we're launching these new products, blah, blah, blah. 00:20:07.876 --> 00:20:08.506 Boom, like. 00:20:09.076 --> 00:20:12.946 I just sat there, which what's Shopify and just watch sales role. 00:20:12.946 --> 00:20:13.816 And it was awesome. 00:20:13.876 --> 00:20:14.776 It was so cool. 00:20:15.586 --> 00:20:18.346 And I, and it was just so easy and I'm like, oh my God. 00:20:19.306 --> 00:20:22.606 So we ended up making, uh, a little over $11,000. 00:20:22.606 --> 00:20:25.156 So if you're doing the math there, it's, you know, almost 00:20:25.156 --> 00:20:27.586 a 60% margin on those products. 00:20:27.646 --> 00:20:30.106 Um, And. 00:20:31.366 --> 00:20:31.816 Aye. 00:20:32.506 --> 00:20:34.696 The the, the whole world. 00:20:35.506 --> 00:20:37.516 Of e-commerce just opened up to me. 00:20:37.576 --> 00:20:39.826 And I'll, I'll be honest with you. 00:20:39.826 --> 00:20:43.336 Like I've been in the pool industry since I was 13 years old. 00:20:43.336 --> 00:20:43.966 I've worked. 00:20:44.566 --> 00:20:45.586 In the store. 00:20:45.976 --> 00:20:47.416 I've stocked shelves. 00:20:47.536 --> 00:20:49.036 I've I've tested. 00:20:49.606 --> 00:20:50.176 Chemicals. 00:20:50.176 --> 00:20:52.036 I've been an assistant manager, I've been a manager. 00:20:52.066 --> 00:20:54.346 I actually ended up working for a company. 00:20:54.856 --> 00:20:56.716 Where I would source. 00:20:57.136 --> 00:20:59.236 You know, Product to sell in the store. 00:20:59.266 --> 00:21:00.796 So I was fully in charge of the store. 00:21:00.796 --> 00:21:02.686 I was fully in charge of marketing the store. 00:21:03.166 --> 00:21:09.016 And it was a very rewarding experience, even though I hated working there, I, it 00:21:09.016 --> 00:21:11.206 was rewarding in the, in the sense that. 00:21:12.046 --> 00:21:13.816 I basically was running my own. 00:21:14.206 --> 00:21:15.856 Retail business for a year. 00:21:16.336 --> 00:21:18.886 And I was at one point in my life. 00:21:18.886 --> 00:21:22.246 I was asked to partner with somebody to buy. 00:21:22.606 --> 00:21:25.786 The first store that I ever worked in, my old owner was, 00:21:25.816 --> 00:21:28.786 was retiring and was selling the store and he had offered it to me. 00:21:29.506 --> 00:21:33.466 But of course I, you know, I think I was like 18 or 19 or maybe even 00:21:33.466 --> 00:21:38.686 20 and I didn't have the cash to buy it, but my friend's dad did. 00:21:39.046 --> 00:21:41.446 And said he wanted to go in on it with me as long as I ran the store 00:21:41.446 --> 00:21:42.916 and he would just be the money guy. 00:21:43.426 --> 00:21:47.956 That ended up falling through, but that was a possibility at one point in my life. 00:21:48.046 --> 00:21:48.736 And. 00:21:49.306 --> 00:21:53.716 I just was so into like marketing, physical products. 00:21:54.166 --> 00:21:57.646 And, you know, as a marketing director and as a source or somebody that would 00:21:57.646 --> 00:22:01.816 literally like call these, you know, vendors and beat them up on price to 00:22:01.816 --> 00:22:04.726 try to get my stock and my inventory, you know, Hey, I'll buy two skids of 00:22:04.726 --> 00:22:08.356 this five skids that, you know, give me a deal on this, blah, blah, blah. 00:22:08.536 --> 00:22:10.876 Cause I knew what I could sell on what I couldn't sell in the stores. 00:22:10.996 --> 00:22:11.446 And. 00:22:12.076 --> 00:22:16.726 That, you know, when I moved to the online world, all of that sort of 00:22:16.726 --> 00:22:20.656 knowledge that I had disappeared, like it just, it was always been there. 00:22:21.076 --> 00:22:23.146 But it was dormant in my brain. 00:22:23.896 --> 00:22:25.846 And whenever we were talking about. 00:22:25.996 --> 00:22:30.046 You know, e-commerce I talked to Andrew about e-commerce before I've talked 00:22:30.076 --> 00:22:31.276 to other people, who've kind of been. 00:22:32.356 --> 00:22:34.396 Poking at me like, Hey, maybe you should get into this. 00:22:34.396 --> 00:22:38.176 And I'm like, no, because, oh, the customer, sir, like I know what 00:22:38.176 --> 00:22:39.256 it's like to run a retail store. 00:22:39.256 --> 00:22:42.046 And it's just like, you're just constantly servicing customers and. 00:22:43.336 --> 00:22:46.546 Then our shipping and that's where it's like, oh, this is all, all these things. 00:22:47.086 --> 00:22:50.716 Uh, thankfully this year I had a mentor that helped me through it. 00:22:50.836 --> 00:22:53.746 Um, who's part of money lab pro, and that's how I. 00:22:53.866 --> 00:22:54.946 We had to like kind of connect it. 00:22:56.056 --> 00:22:56.716 And. 00:22:57.526 --> 00:22:58.876 Yeah, it was just awesome. 00:22:58.996 --> 00:23:02.626 And I had to hold the whole world opened up to me and I was just like, I know 00:23:02.626 --> 00:23:05.416 this world, this is so intrinsic to me. 00:23:06.466 --> 00:23:09.736 And it was almost like, I sh I'm like I was kind of kicking myself cause I'm like, 00:23:09.736 --> 00:23:11.356 I should've done this a long time ago. 00:23:11.356 --> 00:23:14.716 And it's funny because that $11,000 that I just mentioned. 00:23:15.106 --> 00:23:17.686 Is one month and that was a trial. 00:23:17.896 --> 00:23:19.846 That was me just trying it out. 00:23:20.446 --> 00:23:21.706 So I'm like, oh shit. 00:23:21.766 --> 00:23:23.776 If I just, if I just gave this any effort. 00:23:24.436 --> 00:23:29.356 Uh, sky's the limit, I think, um, Now, you know, as I'm recording this 00:23:29.356 --> 00:23:32.146 episode, I'm like this might have to be broken up into a few more episodes. 00:23:32.566 --> 00:23:32.956 There's a lot of. 00:23:33.316 --> 00:23:34.396 So a lot to cover here. 00:23:34.906 --> 00:23:36.556 Um, Moving on. 00:23:36.916 --> 00:23:39.526 We're going to the next two are not as fun as the first one. 00:23:40.426 --> 00:23:45.796 So that's when university, uh, all in all it made, you know, $550,000, 00:23:46.096 --> 00:23:50.776 which was a 27% increase over last year, despite the lower traffic. 00:23:51.106 --> 00:23:55.546 That, but, but more, um, I put definitely more money into 00:23:55.936 --> 00:23:59.566 advertising, paid advertising, both Facebook and Google, and I put more 00:23:59.566 --> 00:24:01.126 effort into the YouTube channel. 00:24:01.156 --> 00:24:03.016 So that's kind of making up for that. 00:24:03.676 --> 00:24:07.936 Moving on to brew cabin brew cabin is such an interesting. 00:24:08.686 --> 00:24:11.116 Area and actually Steph and I just talked about this recently. 00:24:11.146 --> 00:24:14.446 I want to kind of give what's going to happen, but also what already happened. 00:24:14.806 --> 00:24:15.406 So. 00:24:16.366 --> 00:24:22.126 I only wrote one new article on brew cabin and it was based on the video 00:24:22.126 --> 00:24:26.266 that I made and it's one of the best articles I have on the whole website. 00:24:26.416 --> 00:24:27.916 And it still doesn't rank. 00:24:27.946 --> 00:24:30.376 So it's going to take some time there, but I think it will. 00:24:31.636 --> 00:24:33.976 Um, I, you know, in 2020. 00:24:34.306 --> 00:24:36.706 I built a home brewery in my garage. 00:24:36.736 --> 00:24:38.716 That was sort of a, you know, personally, 00:24:39.106 --> 00:24:41.626 Uh, as a human being, I am a beer drinker. 00:24:42.286 --> 00:24:43.666 A, I love beer. 00:24:43.666 --> 00:24:45.046 It's my favorite thing in the world. 00:24:45.556 --> 00:24:48.526 And I Homebrew, I love it. 00:24:48.646 --> 00:24:52.696 I've been doing it since I live with my parents and I don't 00:24:52.696 --> 00:24:55.936 really have like a home brewing community or home brewing friends. 00:24:55.936 --> 00:24:58.126 I have just like one or two homebrewing friends. 00:24:58.696 --> 00:25:00.016 Uh, Doug Cunnington being one of them. 00:25:00.556 --> 00:25:01.516 Uh, so if you know, Doug. 00:25:01.996 --> 00:25:04.846 Uh, who's also in affiliate marketing and in our industry. 00:25:05.086 --> 00:25:08.116 Um, and I've been on his show upon she's been on my show. 00:25:08.476 --> 00:25:09.826 And he lives two miles away now. 00:25:09.856 --> 00:25:11.386 So are not even two miles. 00:25:11.386 --> 00:25:12.916 I think it's just a mile anyway. 00:25:14.386 --> 00:25:19.366 So I have this brewery and I got the brewery published in an article on a, 00:25:19.516 --> 00:25:22.846 in a real magazine that I read, which was cool, you know, like just an N. 00:25:23.086 --> 00:25:26.266 Not an industry magazine, but a, a magazine for homebrewers. 00:25:26.926 --> 00:25:29.506 And they have this section of their magazine called the 00:25:29.506 --> 00:25:31.966 home home brew, drool setup. 00:25:32.026 --> 00:25:34.186 It's a terrible name for a section, but that's what it's called. 00:25:34.186 --> 00:25:37.846 And it's, you know, and you can submit your home brewery as like a, you know, 00:25:37.876 --> 00:25:39.736 here's the ultimate brewery that I built. 00:25:39.976 --> 00:25:42.796 Um, so I, I wrote that article it's in that magazine. 00:25:43.456 --> 00:25:44.116 Which was cool. 00:25:44.176 --> 00:25:44.806 That was a highlight. 00:25:45.556 --> 00:25:49.486 Uh, the thing though is I kind of neglected the website 00:25:49.486 --> 00:25:50.386 besides that one article. 00:25:50.386 --> 00:25:53.326 So the website decreased by 57%. 00:25:54.256 --> 00:25:55.336 But the 8%. 00:25:55.816 --> 00:25:56.356 Now. 00:25:57.106 --> 00:25:58.456 I think there's a few reasons for this one. 00:25:58.456 --> 00:26:00.496 Obviously I neglected it and this is the first year I like 00:26:00.556 --> 00:26:01.936 really neglected it, you know? 00:26:01.966 --> 00:26:05.566 And I've, haven't written anything new on this site in like three 00:26:05.566 --> 00:26:06.946 years and everyone knows that. 00:26:07.516 --> 00:26:13.906 Uh, But I think homebrewing had such a boom in 2020, the same 00:26:13.906 --> 00:26:18.616 with pools where everyone was home and had to do home brewing. 00:26:18.646 --> 00:26:18.976 Right. 00:26:18.976 --> 00:26:19.426 So. 00:26:20.206 --> 00:26:24.376 I just, I knew that homebrewing had been up that year. 00:26:24.826 --> 00:26:27.796 This year, it really came down because I think every brewery opened back 00:26:27.826 --> 00:26:28.786 up and we're like, nah, fuck it. 00:26:28.816 --> 00:26:31.696 We're going to go drink commercial beer instead of our own crap. 00:26:31.936 --> 00:26:33.316 So, um, 00:26:34.696 --> 00:26:35.356 So there's that. 00:26:36.286 --> 00:26:37.546 So traffic was down by a lot. 00:26:38.176 --> 00:26:38.596 Okay. 00:26:38.866 --> 00:26:43.396 Uh, however, I've been kind of focusing more on the YouTube channel. 00:26:43.786 --> 00:26:44.896 That's where I like to live. 00:26:44.896 --> 00:26:47.986 I don't, you know, writing homebrewing, homebrewing articles is like not the 00:26:48.076 --> 00:26:51.316 most fun thing to do, but writing. 00:26:52.036 --> 00:26:55.486 Uh, Creating YouTube videos is like the. 00:26:56.686 --> 00:26:59.416 I, I wish I could just do that full time, honestly. 00:26:59.806 --> 00:27:01.486 It's so fucking awesome. 00:27:02.236 --> 00:27:07.666 Uh, YouTube views were up by 3362%, which is insane. 00:27:07.666 --> 00:27:07.816 Right? 00:27:07.846 --> 00:27:11.386 Cause I had I based, I, the only reason that number even is exists because. 00:27:11.776 --> 00:27:15.646 The only, I only launched one video in 2020 and that at the end of the year, 00:27:15.646 --> 00:27:16.996 so it didn't get like a ton of use. 00:27:16.996 --> 00:27:18.376 Most of the views came this year. 00:27:18.376 --> 00:27:20.116 So yeah, it's just up a lot. 00:27:20.476 --> 00:27:21.946 Uh, now. 00:27:22.966 --> 00:27:25.696 This is where I like to brag. 00:27:26.056 --> 00:27:28.426 Um, And I, you know, it's funny. 00:27:28.426 --> 00:27:31.396 I, I, well, here's what I'll brag about. 00:27:32.326 --> 00:27:34.246 The channel only has five videos. 00:27:34.786 --> 00:27:35.266 Okay. 00:27:35.596 --> 00:27:37.546 I do about a video every quarter. 00:27:37.876 --> 00:27:40.126 This is about how I is about how it works out. 00:27:41.056 --> 00:27:45.376 And I've gained over 6,000 subscribers in a year. 00:27:46.426 --> 00:27:48.376 Uh, with only five videos. 00:27:49.006 --> 00:27:49.546 And. 00:27:50.506 --> 00:27:54.016 When you either might not seem that like that much, but the industry is small. 00:27:54.046 --> 00:27:55.576 There's only one channel. 00:27:56.116 --> 00:27:58.096 In the homebrewing industry, that's over a hundred thousand. 00:27:58.096 --> 00:27:59.266 They just crossed it this year. 00:27:59.266 --> 00:28:01.846 And, and there are, uh, you know, a pretty decent operator. 00:28:01.846 --> 00:28:03.316 Their view, their videos are very good. 00:28:03.736 --> 00:28:09.826 Um, Most of the brew tubers they call themselves are, you know, the, the good 00:28:09.826 --> 00:28:12.976 ones hover at around 35,000 right now. 00:28:13.696 --> 00:28:16.516 Uh, there's one guy who was like superseded them because he kind of 00:28:16.516 --> 00:28:18.076 got into cooking a little bit too. 00:28:18.586 --> 00:28:19.546 Um, and he's been. 00:28:19.726 --> 00:28:20.866 He's like, oh, gee guy. 00:28:20.866 --> 00:28:25.606 But, um, He's at around 50,000 and then there's like nobody 00:28:25.606 --> 00:28:26.746 between 50 and a hundred. 00:28:26.806 --> 00:28:27.136 Right. 00:28:27.166 --> 00:28:29.026 It's just like, there's one channel. 00:28:29.026 --> 00:28:31.036 That's just like, kind of surpassed everybody. 00:28:31.456 --> 00:28:32.476 Um, and it's. 00:28:32.536 --> 00:28:34.486 And I think the reason for that is one they've been 00:28:34.486 --> 00:28:35.716 doing it for a long time, too. 00:28:35.716 --> 00:28:37.726 Their videos are very entertaining with three. 00:28:37.936 --> 00:28:41.776 They, their channel does reach outside of the home brewing crowd. 00:28:42.076 --> 00:28:46.606 'cause they talk about, you know, cider and hard seltzer and, you know, 00:28:46.606 --> 00:28:50.716 carbonated water and, and, and whiskey and all kind of all sorts of things. 00:28:50.716 --> 00:28:53.386 So they're not just homebrewing focused and. 00:28:53.896 --> 00:28:57.886 They're pro they sell a product and their products very accessible to 00:28:57.886 --> 00:29:01.606 homebrewers and again, their videos are good, so, but, but they're sort of 00:29:01.606 --> 00:29:06.256 like, You know, a meme factory where there, where there, you know, creating 00:29:06.256 --> 00:29:10.156 videos that are trying to reach a big audience, whereas, you know, a lot of 00:29:10.156 --> 00:29:12.106 the other home brewer or brew tubers. 00:29:13.036 --> 00:29:14.086 You know, kind of focus. 00:29:14.596 --> 00:29:16.426 In the homebrewing space anyway. 00:29:17.386 --> 00:29:18.136 Five videos. 00:29:18.136 --> 00:29:19.906 6,000 subscribers is an achievement. 00:29:21.196 --> 00:29:23.206 And I'm very proud of every single one of those videos that 00:29:23.206 --> 00:29:24.616 took me a very long time to make. 00:29:24.736 --> 00:29:26.866 I highly recommend you go watch them all. 00:29:27.256 --> 00:29:29.356 Um, cause they're fun, but. 00:29:30.676 --> 00:29:31.846 Business-wise. 00:29:32.776 --> 00:29:38.716 Uh, Affiliate commissions because the traffic was down so much cut in half last 00:29:38.716 --> 00:29:41.146 year, I made about $11,000 this year. 00:29:41.386 --> 00:29:42.646 About $5,000. 00:29:42.706 --> 00:29:44.296 So more than half. 00:29:45.316 --> 00:29:49.636 Digital product sales, which I did not have in 2020 made up for that 00:29:49.756 --> 00:29:51.826 half cut and another 5,000 there. 00:29:51.916 --> 00:29:52.306 Right. 00:29:52.906 --> 00:29:53.506 So. 00:29:54.526 --> 00:29:57.826 You know, affiliate revenue down product sales, which are new 00:29:58.186 --> 00:30:00.196 replace that story of my life. 00:30:00.616 --> 00:30:03.136 Which is like, Uh, affiliate sales, just keep dropping. 00:30:03.136 --> 00:30:05.866 And yet if I make a product, it makes up for it. 00:30:05.986 --> 00:30:06.076 You. 00:30:06.076 --> 00:30:08.386 You know, so that's what I did with, with some university. 00:30:08.416 --> 00:30:09.706 And that's what I did with brew cabin. 00:30:09.736 --> 00:30:10.336 And here we are. 00:30:10.696 --> 00:30:15.196 So the revenue total for the year was about $10,000, 00:30:15.196 --> 00:30:18.376 which was only a 6% decrease. 00:30:19.126 --> 00:30:22.366 Um, You know, That's not that bad. 00:30:22.546 --> 00:30:24.046 That's a decrease of 6%. 00:30:24.526 --> 00:30:25.576 But, you know, keep in mind. 00:30:25.966 --> 00:30:28.036 A 60% loss in traffic. 00:30:28.606 --> 00:30:30.886 And I did have a YouTube channel, but the YouTube channel does 00:30:30.886 --> 00:30:32.386 not promote any of the products. 00:30:32.386 --> 00:30:36.016 So it's, it's very, you know, an art project and kind 00:30:36.016 --> 00:30:37.276 of, not a promotional area. 00:30:37.456 --> 00:30:38.776 There's not even ads on there. 00:30:39.136 --> 00:30:39.826 Uh, YouTube. 00:30:39.856 --> 00:30:40.246 So. 00:30:41.176 --> 00:30:41.536 Yeah. 00:30:42.046 --> 00:30:45.766 Um, To kind of forward, think a little bit. 00:30:46.336 --> 00:30:50.236 Um, I think I'm not gonna, I think I'm going to go a fourth year. 00:30:50.896 --> 00:30:52.126 Without worrying about. 00:30:52.546 --> 00:30:54.946 Doing articles for brew cabin. 00:30:55.216 --> 00:30:59.146 I think the articles that are there are fine, but I think my focus is going to be. 00:30:59.446 --> 00:31:00.856 A hundred percent on YouTube. 00:31:01.246 --> 00:31:02.506 And that's just where I'm going to live. 00:31:03.076 --> 00:31:07.006 I don't, you know, unless I can, uh, Unless somebody out there as 00:31:07.006 --> 00:31:08.386 a homebrewer, he wants the right. 00:31:08.866 --> 00:31:11.746 And, you know, And we have a good relationship. 00:31:12.346 --> 00:31:14.596 And I find a good writer to help me keep up with it. 00:31:15.046 --> 00:31:17.506 I mean, I have the stuff to do. 00:31:17.506 --> 00:31:18.796 I have the articles to write. 00:31:18.796 --> 00:31:19.516 I just don't. 00:31:19.606 --> 00:31:23.746 Um, I can create the briefs for it, but I just don't have the time. 00:31:24.286 --> 00:31:24.946 To write. 00:31:25.366 --> 00:31:27.496 Those articles, but if anybody out there is interested, 00:31:27.856 --> 00:31:30.346 Uh, hit me up via email matt@moneylab.co. 00:31:30.406 --> 00:31:32.386 Otherwise I think I'm just going to let the. 00:31:32.866 --> 00:31:35.506 You know, websites sort of, uh, just be the collection 00:31:35.506 --> 00:31:37.756 plate for the YouTube channel. 00:31:40.186 --> 00:31:44.446 Moving on to my final brand, which is money lab, the podcast that 00:31:44.476 --> 00:31:45.466 you're listening to right now. 00:31:46.096 --> 00:31:46.726 By the way. 00:31:46.786 --> 00:31:50.176 I'm sorry that I didn't come out with an episode last week, we got a. 00:31:50.716 --> 00:31:54.826 A new cat and I've been kind of, I've never been a cat owner before, 00:31:54.826 --> 00:31:59.506 so I'm just like, I just kind of spend time with him and, and w. 00:32:00.286 --> 00:32:01.336 Figuring it all out. 00:32:01.336 --> 00:32:04.126 And I was like, oh shit, I forgot to record a podcast. 00:32:04.966 --> 00:32:06.556 Oh, that's what I get for not having a producer. 00:32:06.586 --> 00:32:10.066 I just I'm, I'm, I'm my own worst enemy, but here's the other thing too. 00:32:10.066 --> 00:32:13.876 I get, I don't get as much feedback, you know, when it's like, Hey, 00:32:13.876 --> 00:32:15.616 where the fuck are your podcasts? 00:32:15.616 --> 00:32:17.566 I never get, I didn't get a single email that was like, Hey, where's 00:32:17.566 --> 00:32:18.826 your, is your podcast last week? 00:32:19.636 --> 00:32:21.226 So it was just like, oh yeah, right. 00:32:21.316 --> 00:32:21.976 I got to do that. 00:32:22.186 --> 00:32:25.126 So I figured this week, you know, We've got this annual 00:32:25.126 --> 00:32:26.926 review thing and we'll just. 00:32:27.556 --> 00:32:29.776 It's going to be a biggie, a lot of dense information. 00:32:30.496 --> 00:32:31.816 Uh, so money lab. 00:32:33.196 --> 00:32:34.666 Did very well this year. 00:32:35.266 --> 00:32:37.726 Um, I didn't create any new products. 00:32:38.266 --> 00:32:43.216 But I did bundle my products into something called the blog builder kit. 00:32:43.906 --> 00:32:45.286 Uh, which was new this year. 00:32:45.676 --> 00:32:49.276 Which you can get four of my bestselling courses and my WordPress 00:32:49.276 --> 00:32:53.866 theme, all in a discounted bundle that's available on money lab.co. 00:32:53.866 --> 00:32:55.546 So you can find that under courses. 00:32:56.986 --> 00:33:01.936 And I did update carbonate, which is my WordPress theme to carbon at 2.0. 00:33:02.566 --> 00:33:04.936 Um, so that was another thing. 00:33:05.086 --> 00:33:07.096 And I also raised the price by 20 bucks. 00:33:07.636 --> 00:33:10.276 So I technically didn't create any new products. 00:33:10.306 --> 00:33:13.906 I just like repackaged old ones, but it looks like because of 00:33:13.906 --> 00:33:15.286 the money lab, pro community. 00:33:15.616 --> 00:33:21.166 Um, that was the biggest new product that I actually launched in 2021 in February. 00:33:21.166 --> 00:33:21.736 I believe. 00:33:22.246 --> 00:33:22.906 And. 00:33:23.776 --> 00:33:25.966 Initially the people who joined. 00:33:26.506 --> 00:33:30.946 Uh, they got, you know, the community, they got all my courses, 00:33:30.946 --> 00:33:34.636 my WordPress thing, they got the everything for $49 a month. 00:33:35.896 --> 00:33:37.216 Or four 90 a year. 00:33:37.216 --> 00:33:38.656 I think it was the annual price. 00:33:39.376 --> 00:33:45.496 And so that lasted about four to six months. 00:33:46.336 --> 00:33:50.386 Before, and then I had done some JV stuff like, you know, joint ventures. 00:33:51.226 --> 00:33:52.366 With some other people. 00:33:52.366 --> 00:33:56.026 And I got a lot of people that subscribed and then immediately 00:33:56.026 --> 00:33:59.836 canceled because I think, and then all of a sudden I started seeing my 00:33:59.896 --> 00:34:04.756 courses pop up on fake sites where they sell my course for like a dollar. 00:34:04.936 --> 00:34:10.306 You know, Um, So I kind of quickly realized that a lot. 00:34:10.336 --> 00:34:14.206 And then a lot of people would just sign up for money lab pro for $49 and then 00:34:14.206 --> 00:34:18.076 download carbon and then fuck off because carbon, it was $79 and it's like, Hey. 00:34:18.376 --> 00:34:20.356 I could get carbonate for $49. 00:34:20.956 --> 00:34:22.786 Uh, which was a mistake of mine. 00:34:22.786 --> 00:34:26.446 And, and what happened was I got taken advantage of. 00:34:27.076 --> 00:34:28.636 To be honest and. 00:34:29.626 --> 00:34:33.256 So basically what I decided to do was one, the first step 00:34:33.256 --> 00:34:34.516 was like, take out carbonate. 00:34:34.606 --> 00:34:38.416 So now money lab pro is just the courses and not carbonate because a lot of 00:34:38.416 --> 00:34:41.446 people had just signed up for carbonate and then signed up for the support. 00:34:41.506 --> 00:34:44.656 And then it became, the community started like getting bombarded 00:34:44.656 --> 00:34:46.156 with like support questions. 00:34:46.156 --> 00:34:47.356 And I'm like, well, this isn't a community. 00:34:47.356 --> 00:34:48.766 This is just customer support. 00:34:48.796 --> 00:34:49.336 It sucks. 00:34:49.756 --> 00:34:50.686 So that quickly. 00:34:50.806 --> 00:34:53.776 You know, put the kibosh on that right then. 00:34:54.736 --> 00:34:58.126 I started talking to my community and I'm like, how many? 00:34:58.246 --> 00:35:02.176 Like, who's like, What do you value here? 00:35:02.536 --> 00:35:03.946 Like w what is this? 00:35:03.946 --> 00:35:05.266 Like, why are you still here? 00:35:05.266 --> 00:35:08.566 Sort of thing, you know, just kind of like, cause I was having fun and I knew 00:35:08.596 --> 00:35:13.366 other people were having fun, but everyone said I joined because of the community. 00:35:13.666 --> 00:35:15.346 I don't really watch the courses. 00:35:15.796 --> 00:35:18.976 And I was like, oh, And that was like the majority of people. 00:35:18.976 --> 00:35:20.116 So I'm like, okay. 00:35:21.106 --> 00:35:21.766 Maybe. 00:35:23.266 --> 00:35:23.656 All right. 00:35:23.986 --> 00:35:25.606 Maybe this is more valuable than I thought. 00:35:25.606 --> 00:35:27.076 Cause like I'm in it every day, you know? 00:35:27.076 --> 00:35:27.346 And I'm, and. 00:35:27.376 --> 00:35:29.806 And I, and, and there's always conversations happening and I'm 00:35:29.806 --> 00:35:32.896 like, I mean, I personally find it. 00:35:33.766 --> 00:35:36.346 Incredibly valuable, like way worse. 00:35:36.886 --> 00:35:37.486 The money. 00:35:37.786 --> 00:35:40.936 And for me, like I have to spend the money to keep the community up. 00:35:41.416 --> 00:35:44.146 But I get just as much value from it. 00:35:44.536 --> 00:35:47.686 As everybody else, because I have, I'm running a business, multiple businesses. 00:35:47.686 --> 00:35:51.616 And so I need help to, I'm not, you know, And it's great. 00:35:51.706 --> 00:35:56.626 Uh, so I decided, and, you know, with the community, we all kind of 00:35:56.626 --> 00:36:01.366 decided that money lab, the community needed to be this sort of gatekeeper. 00:36:01.816 --> 00:36:03.226 Uh, we want it to be professionals. 00:36:03.226 --> 00:36:05.716 We want it to be people who are actually serious, who actually have 00:36:05.716 --> 00:36:10.576 blogs, who are trying to scale their business and, and need that help. 00:36:10.576 --> 00:36:14.446 And I have plenty of people in the community that have like, seen huge growth 00:36:14.446 --> 00:36:16.426 this year, which is so awesome to see. 00:36:17.056 --> 00:36:18.976 Um, And. 00:36:19.906 --> 00:36:21.046 So we took the courses out. 00:36:23.176 --> 00:36:24.886 And it's been great. 00:36:25.426 --> 00:36:28.876 So, uh, it's, it's an invite only community, but. 00:36:29.506 --> 00:36:30.076 Here's the deal. 00:36:30.076 --> 00:36:31.066 You're listening to this. 00:36:31.696 --> 00:36:35.626 Um, If you're listening to this podcast, you and you listened this far. 00:36:36.136 --> 00:36:38.236 You are definitely on the inside. 00:36:38.596 --> 00:36:39.106 Okay. 00:36:39.436 --> 00:36:42.706 Uh, cause this is some like heavy, dense, you know, advanced. 00:36:43.276 --> 00:36:44.716 You know, online business shit. 00:36:44.716 --> 00:36:45.106 Right. 00:36:45.946 --> 00:36:51.496 And if you like me, Then, you know, I already know you fit because obviously 00:36:51.526 --> 00:36:53.086 I'm not like everybody else out there. 00:36:53.086 --> 00:36:56.176 So if you're, if you want to be, if you want to come. 00:36:56.806 --> 00:36:57.856 Uh, you just got to go to money. 00:36:57.886 --> 00:36:59.686 lab.co/pro. 00:36:59.746 --> 00:37:00.976 There's a whole sales page. 00:37:01.036 --> 00:37:02.326 It's 4 99 a year. 00:37:03.046 --> 00:37:05.146 Um, And. 00:37:05.716 --> 00:37:09.376 Yeah, it's I, I think you should, if you're very serious about your 00:37:09.376 --> 00:37:10.996 business, 2022 is the way that. 00:37:11.776 --> 00:37:13.606 It's going to, we're gonna start off. 00:37:14.296 --> 00:37:19.546 2022 with a bang, you know, by doing this big challenge and I'm, I'm all in. 00:37:19.726 --> 00:37:21.256 It's going to be sick. 00:37:21.976 --> 00:37:22.456 And a good way. 00:37:23.086 --> 00:37:26.356 So, um, anyway, those are all the things. 00:37:27.106 --> 00:37:28.396 Uh, in money lab. 00:37:28.876 --> 00:37:29.446 The. 00:37:30.286 --> 00:37:34.426 The website again, decreased by 24%. 00:37:34.996 --> 00:37:38.506 So that's not, I mean, money, lab's weird because it's not a 00:37:38.956 --> 00:37:40.876 site that grows with in traffic. 00:37:40.876 --> 00:37:42.286 There's no SEO play at all. 00:37:42.676 --> 00:37:47.056 Um, I just didn't write as many articles as I wanted to again, uh, but you know, 00:37:47.056 --> 00:37:49.006 every article that I did write quality. 00:37:49.246 --> 00:37:49.546 Hi. 00:37:49.606 --> 00:37:49.816 Hi. 00:37:49.846 --> 00:37:50.116 Hi. 00:37:50.326 --> 00:37:52.546 You know, super high quality top of its class. 00:37:53.776 --> 00:37:54.286 Very low. 00:37:54.346 --> 00:37:56.206 You know, love each article that I wrote. 00:37:56.626 --> 00:37:57.196 So. 00:37:58.126 --> 00:37:59.656 Less is more in that case. 00:37:59.746 --> 00:38:00.106 Right? 00:38:01.156 --> 00:38:03.676 Uh, YouTube increased because I did that whole YouTube 00:38:03.676 --> 00:38:04.966 experiment at the end of the year. 00:38:04.996 --> 00:38:10.606 And that is something that I'm going to really get into in 2022 is I kind 00:38:10.606 --> 00:38:12.886 of did the October thing, right. 00:38:12.886 --> 00:38:14.176 Where I did a video every day. 00:38:14.566 --> 00:38:17.566 I did a few in November and I had a process, but I was like, 00:38:17.596 --> 00:38:18.826 eh, I had other shit to go. 00:38:19.156 --> 00:38:21.316 Going on and then like the end of the year or whatever. 00:38:21.646 --> 00:38:26.446 2022, we have an entire editorial calendar for the first quarter for both 00:38:26.476 --> 00:38:28.876 this podcast and the YouTube channel. 00:38:28.876 --> 00:38:31.396 So we're kind of, um, focused on. 00:38:31.516 --> 00:38:32.716 I say we meaning me. 00:38:32.716 --> 00:38:36.226 I focused on the YouTube channel, the podcast and the website. 00:38:36.256 --> 00:38:39.706 So nothing money lab is, is, is not going anywhere. 00:38:40.006 --> 00:38:41.986 Uh, the way that brew cabin sort of like, yeah. 00:38:42.166 --> 00:38:43.816 But I, you know, it's only me. 00:38:44.086 --> 00:38:46.246 I got to decide where my time needs to be spent. 00:38:46.426 --> 00:38:50.206 Personally, it needs to be spent at swim university, doing physical product stuff, 00:38:50.266 --> 00:38:54.136 doing, you know, email marketing, Steph's in charge of everything else over there. 00:38:54.466 --> 00:38:55.066 And then. 00:38:55.486 --> 00:38:56.926 At money lab, it's just all me. 00:38:56.926 --> 00:38:59.176 So I gotta be doing all the content. 00:38:59.176 --> 00:39:03.286 I gotta be doing the products, you know, and I think that those two businesses 00:39:03.316 --> 00:39:06.466 and then, you know, brew cabin, YouTube is like a passion side project. 00:39:06.706 --> 00:39:08.236 Perfect amount of work for me. 00:39:08.566 --> 00:39:08.956 Right. 00:39:09.286 --> 00:39:13.696 Uh, YouTube increased and again, doing more YouTube in 2022. 00:39:13.756 --> 00:39:17.296 Again, I had the entire thing laid out for the first quarter, so we're good to go. 00:39:17.776 --> 00:39:22.486 Um, Affiliate revenue actually was pretty good for, uh, uh, for some. 00:39:22.876 --> 00:39:23.716 Sorry for money lab. 00:39:24.286 --> 00:39:25.486 At 5,200 bucks. 00:39:25.966 --> 00:39:26.326 Okay. 00:39:26.446 --> 00:39:29.926 I made about three grand in 2022 or sorry, 2020. 00:39:30.046 --> 00:39:30.316 Fuck. 00:39:30.406 --> 00:39:30.856 Oh, sorry. 00:39:30.856 --> 00:39:32.686 With the whole year thing. 00:39:33.196 --> 00:39:35.026 This year digital product revenue. 00:39:35.416 --> 00:39:37.126 $77,000. 00:39:37.486 --> 00:39:38.296 Last year. 00:39:38.716 --> 00:39:39.736 Was $60,000. 00:39:39.736 --> 00:39:42.376 So it increased not a crazy increase, but an increase. 00:39:42.736 --> 00:39:44.836 Um, I think this year. 00:39:45.616 --> 00:39:49.156 I have better systems in place that I kind of spent a lot of my November 00:39:49.156 --> 00:39:50.926 putting into place with this. 00:39:50.956 --> 00:39:54.556 You know, I have the perfect post cheat sheet that people can download. 00:39:54.886 --> 00:39:57.256 I have more courses coming out. 00:39:57.526 --> 00:39:58.966 I have the courses that already exist. 00:39:58.966 --> 00:40:02.086 I, you know, all of these things are, are here and available. 00:40:02.416 --> 00:40:05.956 And total, I mean, 82,000 bucks with. 00:40:06.676 --> 00:40:09.196 Um, Money lab. 00:40:09.706 --> 00:40:10.426 It's pretty awesome. 00:40:10.846 --> 00:40:12.046 It was a 31% increase. 00:40:12.046 --> 00:40:12.526 I'll take it. 00:40:12.976 --> 00:40:14.116 And I think. 00:40:14.446 --> 00:40:15.706 Money lab could be much bigger. 00:40:16.156 --> 00:40:19.846 And that's kind of where I am sort of diversifying within the broader scheme. 00:40:19.846 --> 00:40:21.526 It's like I got some university is doing very well. 00:40:21.766 --> 00:40:24.526 I would like money lab to be some university to. 00:40:25.156 --> 00:40:27.016 And brew cabin. 00:40:27.046 --> 00:40:30.106 I'm going to continue to just keep as my passion project, unless 00:40:30.136 --> 00:40:32.326 I see that start to take off. 00:40:32.326 --> 00:40:34.756 And if that starts to take off, maybe I will start to hire 00:40:34.756 --> 00:40:36.136 and diversify into that area. 00:40:36.496 --> 00:40:39.256 Um, but again, That's the, that's the idea. 00:40:40.156 --> 00:40:42.586 Those are the brands and. 00:40:45.076 --> 00:40:45.586 That's it. 00:40:45.646 --> 00:40:47.776 I highly recommend you read the post. 00:40:47.776 --> 00:40:51.976 If you go to money, lab.co/twenty-one, and that are there, those 00:40:51.976 --> 00:40:53.026 are written out by the way. 00:40:53.536 --> 00:40:55.906 Um, you can watch all of my home brewing videos. 00:40:55.906 --> 00:40:58.636 You can see the other things that happen. 00:40:58.636 --> 00:40:59.896 You know, I told you I got a cat. 00:40:59.896 --> 00:41:03.346 I sold my condo in New Jersey, which was a huge fuck in relief. 00:41:03.766 --> 00:41:04.396 Um, 00:41:04.906 --> 00:41:08.386 And I started the physical product thing and I had a bad podcast and 00:41:08.386 --> 00:41:09.796 experience, but you can read about it. 00:41:09.796 --> 00:41:11.266 You can read more about that and money lab pro. 00:41:11.296 --> 00:41:13.906 I talked about it extensively in the community cause. 00:41:14.686 --> 00:41:15.136 Really. 00:41:15.406 --> 00:41:17.566 Was it not a good start to last year, but. 00:41:18.376 --> 00:41:20.656 I'm over it and it's, and we're moving on. 00:41:21.466 --> 00:41:26.266 But, uh, and I'm I, and the other thing that I promised my community that I 00:41:26.296 --> 00:41:30.766 was going to work on at the end of this year and did, but also failed at was. 00:41:31.336 --> 00:41:32.596 Yeah, paid advertising. 00:41:33.046 --> 00:41:35.716 Um, it's something I'm still working on. 00:41:35.746 --> 00:41:38.776 I'm still testing different things and I'm going to get it right. 00:41:38.866 --> 00:41:39.766 I'm going to get it right. 00:41:39.856 --> 00:41:43.576 And, uh, have a lot to share in the paid advertising world and talking 00:41:43.576 --> 00:41:45.436 about Facebook, YouTube, Google. 00:41:46.126 --> 00:41:46.876 Uh, should be fun. 00:41:48.286 --> 00:41:48.886 So, yeah. 00:41:49.096 --> 00:41:50.776 Uh, what's the plan for 20, 22? 00:41:50.776 --> 00:41:54.856 Like I said, um, all the things that I'm going to continue with those three 00:41:54.856 --> 00:41:55.996 brands, things were good this year. 00:41:55.996 --> 00:41:57.706 I'm going to just keep pushing them next year. 00:41:57.886 --> 00:41:58.516 Sounds good. 00:41:59.206 --> 00:42:01.096 Uh, but specifically. 00:42:02.206 --> 00:42:08.806 Uh, I would love to work on a money lab challenge where I buy and flip a website. 00:42:09.076 --> 00:42:11.656 I've been talking about that for years, but I think I'm ready to do it. 00:42:12.946 --> 00:42:16.966 Uh, and I'm very interested in. 00:42:17.596 --> 00:42:22.126 Doing SEO and possible this year, which is a project that, again, another four 00:42:22.126 --> 00:42:25.996 years in the making, I've tried multiple times and I've never just completed it. 00:42:25.996 --> 00:42:27.016 So I think this year. 00:42:27.436 --> 00:42:29.926 I would like to complete that in some capacity. 00:42:30.496 --> 00:42:33.946 And then honestly, it's like doubling down on YouTube, man. 00:42:34.066 --> 00:42:35.446 It's like, that's where. 00:42:36.406 --> 00:42:37.606 YouTube and email marketing. 00:42:37.996 --> 00:42:38.596 Honestly. 00:42:39.166 --> 00:42:42.976 Uh, that those are like the, uh, you know, when you pull back the 00:42:42.976 --> 00:42:44.836 curtain, you go EO far away and. 00:42:45.616 --> 00:42:47.326 You know, I have these two brands, right. 00:42:47.476 --> 00:42:50.056 I mean university money, lab brew, cabin, whatever three brands. 00:42:51.136 --> 00:42:51.676 When you. 00:42:52.186 --> 00:42:52.876 Pull it back. 00:42:52.876 --> 00:42:55.156 It's like the two big pieces of the, of those pies. 00:42:55.156 --> 00:42:56.956 They are YouTube and email marketing. 00:42:56.956 --> 00:42:58.396 And I think that that is like, 00:42:59.056 --> 00:43:01.576 That's where the money is going to be made hundred percent. 00:43:02.416 --> 00:43:05.416 Um, So that said. 00:43:06.226 --> 00:43:09.946 Have a great year rest of your year, depending on when you hear 00:43:09.946 --> 00:43:15.466 this and I'm going to see everyone in 2022, I'm going to be rested. 00:43:15.466 --> 00:43:16.396 Cause I'm taking off. 00:43:16.456 --> 00:43:17.476 I'm not going to be working. 00:43:17.476 --> 00:43:18.826 I haven't worked really. 00:43:19.156 --> 00:43:21.106 In the last week because of the cat. 00:43:21.676 --> 00:43:25.216 And I'm just kind of taking a break to do this podcast and 00:43:25.216 --> 00:43:26.626 then putting it up on Monday. 00:43:26.626 --> 00:43:28.816 I'm recording this on Saturday, Saturday morning. 00:43:29.356 --> 00:43:31.396 Um, I have a beer Fest to go to. 00:43:31.396 --> 00:43:33.016 I'm actually going to a beer Fest. 00:43:33.676 --> 00:43:35.656 Uh, that's, it's called a hot beer Fest. 00:43:35.656 --> 00:43:40.366 So it's literally hot beer and you get a glass of beer. 00:43:41.116 --> 00:43:42.286 They take a hot poker. 00:43:42.616 --> 00:43:44.746 And they stick it in your glass and it heats up your beer. 00:43:45.466 --> 00:43:47.206 And that is what I'm doing today. 00:43:47.686 --> 00:43:49.726 So I'm looking forward to that. 00:43:50.116 --> 00:43:53.716 And, uh, my parents are coming to town for the first time ever for 00:43:53.716 --> 00:43:56.176 Christmas, which will be a good. 00:43:56.746 --> 00:43:57.946 And relaxing. 00:43:57.946 --> 00:43:59.686 We've got the whole week planned. 00:44:00.406 --> 00:44:01.906 Uh, so yeah. 00:44:03.256 --> 00:44:04.006 That's it. 00:44:04.756 --> 00:44:06.886 Again, I'm happy holidays. 00:44:07.336 --> 00:44:08.386 Happy new year. 00:44:09.316 --> 00:44:12.286 Uh, and let's let's, let's make 2022. 00:44:13.696 --> 00:44:14.596 Just better. 00:44:15.076 --> 00:44:16.186 That's all we can do, right. 00:44:16.216 --> 00:44:18.886 Just make it better than it was in 2021. 00:44:19.366 --> 00:44:20.326 And I'm excited for it. 00:44:20.326 --> 00:44:21.856 I'm excited for it and I'm ready to do it. 00:44:21.916 --> 00:44:25.276 And I hope to see you in money, land pro, if you want to just hang out 00:44:25.276 --> 00:44:27.136 and really try to grow your business. 00:44:27.676 --> 00:44:29.326 Um, money lab.co/pro. 00:44:30.196 --> 00:44:33.256 And meanwhile, I'll be on YouTube and I'll just be doing this podcast 00:44:33.346 --> 00:44:34.366 just like I've always been doing. 00:44:34.366 --> 00:44:35.686 So thank you very much for listening. 00:44:35.746 --> 00:44:36.856 See you guys in the new year. 00:44:37.036 --> 00:44:38.056 Bye bye. 00:44:51.336 --> 00:44:53.016 Computer: Please tell your friends about. 00:44:53.016 --> 00:44:53.706 this show.