Maker Mixtapes

Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.

Show Notes

Rand Fishkin is the co-founder of SparkToro, an audience intelligence platform. Here, we dig deep into why he created SparkToro, and how he built his list of beta users ready for launch day. We also talk about his content strategy, why he creates content for conversations instead of algorithms, and a compelling argument for watching Steven Universe.

What is Maker Mixtapes?

Maker Mixtapes is a podcast about the marketers, founders, and creators building impressive things in their field. From content marketing and SaaS growth to media and personal brands, we'll dissect their successes and playbooks.