2X eCommerce Podcast

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors   Influencer Marketing There are three major ways to scale brand awareness: publicity  physical distribution paid amplification: i.e. advertising     I will be talking about publicity via influencers   influencers…have audiences the right sort of influencers will help you get first time buyers   you need to understand two concepts about influencers:   1: scale of influencers   2: category or influencers   1: scale of influencers    10+ million followers - they will tend to be established celebs    1-10 million - could be established celebs and influencers that have emerges from the internet    100-1m followers - rising influencers in their own right - typically dominate a niche    less that 100K micro-influencers    As a social media influencer reaches a critical mass of followers,  audience engagement actually begins to decrease.    A survey of 2 million social media influencers by influencer marketing platform showed:     1,000 followers have a like rate of about 8%     1,000 to 10,000 followers have a like rate of 4 percent.     10,000 to 100,000 followers see a 2.4 percent like rate     1 million to 10 million followers 1.7 percent

Show Notes

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors

  Influencer Marketing There are three major ways to scale brand awareness:
  • publicity 
  • physical distribution
  • paid amplification: i.e. advertising  
  I will be talking about publicity via influencers   influencers…have audiences the right sort of influencers will help you get first time buyers   you need to understand two concepts about influencers:   1: scale of influencers   2: category or influencers   1: scale of influencers    10+ million followers - they will tend to be established celebs    1-10 million - could be established celebs and influencers that have emerges from the internet    100-1m followers - rising influencers in their own right - typically dominate a niche    less that 100K micro-influencers    As a social media influencer reaches a critical mass of followers,  audience engagement actually begins to decrease.    A survey of 2 million social media influencers by influencer marketing platform showed:     1,000 followers have a like rate of about 8%     1,000 to 10,000 followers have a like rate of 4 percent.     10,000 to 100,000 followers see a 2.4 percent like rate     1 million to 10 million followers 1.7 percent ★ Support this podcast ★

Creators and Guests

Host
Kunle Campbell
Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce