Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in the Lions Pride.
In this episode we discuss Air Armor Tech’s Go-To Market Strategy and the challenges that they had along the way, particularly with regards to honing in on their perfect customer, and driving consistent recurring revenue. Whether you’re selling a manufactured product or not, make sure you listen to Blaine’s advice, as refine your own go-to market strategy!
To learn more about Air Armor Tech visit: https://www.airarmortech.com/
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What is Dog Whistle Branding?
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!