Dog Whistle Branding

Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in the Lions Pride.
In this episode we discuss Air Armor Tech’s Go-To Market Strategy and the challenges that they had along the way, particularly with regards to honing in on their perfect customer, and driving consistent recurring revenue. Whether you’re selling a manufactured product or not, make sure you listen to Blaine’s advice, as refine your own go-to market strategy!

To learn more about Air Armor Tech visit: https://www.airarmortech.com/

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Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com

This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com

What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!