Rebecca Ross, a Watch Specialist at Christie's, talks with Scott Kerr about the luxury watch industry, and how the COVID-19 pandemic forced the world's top auction house to shift from live to online-only auctions; how the online auction format has found a new crop of luxury watch bidders, many of them under 40-years-old. Ross also discusses the success of Christie's recent innovative four-venue global "ONE" sale and the growing opportunities for women in the male-dominated watch industry. Plus: Ross shares her thoughts on how Instagram has changed the world of watch collecting and the impact of smartwatches on the luxury watch industry.
Featuring:
Rebecca Ross, Watch Specialist at Christie's Auction House
Host:
Scott Kerr, founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
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Email: scott@silvertoneconsulting.com
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com