Why low views are good. Welcome to the Muthership Creator Strategy and that is what I'm going to tackle today because I truly believe it and I want to share all of my thoughts on it because I think it can actually help reframe your mindset. First, a quick unsponsored buy just because I received the most unusual thing and it looks like one of those chef's platters. It says on it, We are serving the chef's We were serve Wait a minute. Let me say that again.

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So today I want to talk about something that so many creators struggle with, and that is low views. We hear about it all the time. A lot of people make videos about it, which is really annoying. Don't make a video about your low views because when people are watching it, they don't know that you have low views, and now you've just alerted them to it. It's like you're revealing something that you don't need to reveal.

They're looking at your views to see if they're low. Trust me on that. Only you are. But let's be honest, when your views are low, it can mess with your head, it can make you question your content, your direction, your talent, sometimes even you wanna keep going. But I do wanna flip that idea around today because low views are not always a bad thing.

In fact, sometimes low views are exactly where some of the good stuff happens. I'm seeing it myself in my own content. My views are down. I'm making better connections. I'm actually getting more customers or what should we say clients or whatever, more people interested in my services.

I'm suddenly getting booked more for one on ones because I'm able to connect and comment back and that person feels seen and then they want to work with me, which I love because I like to work one on one and I like to be able to help people with their content. So for me, that's a bonus. But we are trained to think that high views equals success and low views equals failure. But that is not the true story. Okay?

I am here to tell you that is not the true story. It's really weird because I'm almost, at the moment, I'm not even trying to make a tutorial that I think will maybe go viral because I like this little low view section I'm in and I like staying in it. So there are things that you can do and experience during that low view season that can be really valuable. So instead of seeing it as, gosh, something's wrong, let's start seeing it as, let me reconnect with what really matters about my content, about your content. That's what I want you to tap into.

So one of the best things about low views is that it can feel more personal. When your content is not being blasted out to use huge numbers, you can pay attention to the people who are there. You can start noticing names. You'll notice people coming into the chat again and again. I like that.

I feel like, oh my gosh. These people are really, know, committed to my content. They understand my in between content aside from my tutorials. It also will help your mind not feel like you're talking to a crowd. And this has been my number one pet peeve when I watch and I do any kind of account audits.

And it's like, hey, guys. How's everybody today? Like, you have a fan club. The person on the other side wants to feel seen, not like they are one of your fans. I never like to think of my followers even in that way.

I when I'm looking at my phone, I'm looking at the phone right now recording this, I'm thinking about you. I'm thinking about advising you. I'm not thinking about you with 20 other people in the room. I just never operated that way, and I think that was part of what clicked in for success for me in the beginning. And I think you can do it too.

It's especially when your views are down. Then you know you don't have a lot of people watching. So it's like, talk to the one person who's there, you know? You can use it to your advantage to change the way you speak, the way you communicate. It's really helpful.

You'll start noticing names. You can have conversations. You can answer questions. You can build trust. You can actually say to somebody, oh, I'll send you more information in a DM if you're trying to, potentially get them to purchase from you or it's even TikTok shop creators, lower views.

You might get one or two people who now will become your loyal friend because I always say it's so hard to build a following if you're just putting out shop content. I really don't recommend it because no one really wants to follow a commercial and just watch commercials. And that's what if that's essentially what your page is, if you think about it. So the low view season is a time to make friends. It's time to say, okay.

My shop videos aren't getting that many views. Maybe I'll post a few non shop videos and see what happens. That's that's when real connections happen. It it's built from interaction and from your followers and your commenters feeling seen. I can't tell you how many times I will reply especially in low view season, especially.

I will see someone's comment, and then I will respond to them and say, oh, actually, you should maybe you should do this. And that person is like, oh my god. I can't believe you responded to me. Yeah. I responded because I am in low view season low view season and I have time to respond now.

And now that person feels seen. Now I've made a connection where that person might want to learn, might want to join the studio, might want to do a one on one with me. I just think we don't value it enough, that you can see who's watching. You can see you can maybe make some friends. You can start to realize, oh, these people aren't just random usernames.

They're actually real people. You might take the time to actually go to their pages more and see who it is that's following you and maybe if there's a connection there. It's a good way to make some genuine online friends. It's time it's a good I always like to call it a season, but it is low fuse. It is low view season.

What the hell? Let's call it that. And over time, some of these people can become genuine friends. I think when I think about the beginning of being on social media and there were my kindergarten friends, I like to call them my social media kindergarten friends, but there are people who've been following me since the beginning. And they are consistent friendships that I made from that time.

And that is very, very valuable. So you could have some more time to make those types of connections when you're in this vibe of low views and you're starting to feel frustrated. The other thing that I think is something we don't value enough, which is more time to have fun. So now with the pressure being off of, like, I have to perform, perform to get more views and get higher views and serve my audience in that way, you can now just say, oh, well, I'm not getting any views, so now I'll post this instead, or now I'll post that instead, or yesterday, did singing in the shower. I mean, I was just like, I don't know.

That's a fun one. What I've noticed, by the way, this is important, is that the views are slower to hit as well. So I will have a a video that I'll post, and it will stay, for me, under 500 is a very low view count, and it's just, like, kind of stuck, and I'm like, oh, well. It stays under 500 for a long stretch. And then by the next day, maybe twenty four hours, is when it passes the thousand mark.

And even then, it doesn't always even get to 2,000, which for someone with 1,200,000 followers, usually the percentage of views is automatically higher because you're starting with a a larger audience. But that's still low and it's still okay with me because now I can go and see like, oh, the 20 comments. Let me just make sure and see who these people are. Really fun. You also can start making, like I said, the content for fun where I wouldn't have normally maybe posted that one, you know, singing in the shower, but I was like, oh, I wanna do that trend.

I'll do it with a little swish. I wish I had done it before I took a shower because then I would have put the water on while I was in my clothes, but I wasn't about to redo my whole shower at that point. So I didn't do it. But I thought about it. But anyway, doing something like that will you'll start you won't start making everything for a performance.

You'll start doing things that are more fun for silliness. It's not gonna be for the numbers, for validation. When the views are lower, there's an opportunity to loosen to loosen your grip on what you do that you hold so tightly. You can go get back to creating just joyful content that's not, purposely in the lane that you've been in. Or, okay, let's say the TikTok I love to talk to the TikTok shop people because I know a lot of you do TikTok shop videos.

But that can be really frustrating. When you're demoing a product day after day after day, you're getting these samples and you gotta pump out these videos, that can be a grind. And when the views are low, you're not even making sales at that point. So I say, f it. Go off the rails and do some in between content and get some things that are that are fun for you to make.

And just say, it's also, oh my gosh. This is the other thing. You can learn something new and not feel bad to post it. And I'd love to shout out the creators in my community who come in and they're like, they don't even need to necessarily do a transition, but then they get excited because everyone else is trying it and then they're trying to transition and oh my gosh, that was so much fun. And now they're back to doing what's fun about content.

The creating part that makes it makes it feel like you've accomplished something. It makes me feel like you can do anything when you do a really good transition video. So taking the time when you have that low view and you're not chasing the views and worried about the views, that is when you can build your skills, you can build your joy, you can build your friendships. You can do a lot in that time. And that's what I encourage you to do, to really like, let's take this as an invitation to stop, breathe, step back, and remember that your worth is not tied just to views.

You still have, people that that care about your content. This is so funny. I'm sorry to make it personal, but I, for a period of time, had always consistently high views because it was tutorials and people learning and etcetera. My views are so low right now. You wouldn't even know it.

But it hasn't even affected me. It's almost made me more more valuable to myself and have more time to help others. And what's funny, and this is the part that you need to understand, is that my followers don't see the same thing I'm seeing. My community is not feeling like, oh, she's not credible anymore because her views are low. You see what I mean?

The credibility is not based on my current view count. That's the point I need to make. Your credibility is not based on your current view count as well. It's based on the credibility that you've built by the posting that you've done, by the community that you have, by the followers that you have. And those people are not looking to check, are you still getting the same amount of views?

Are you now not relevant because you're not getting the same amount of views? I'm still relevant to my audience because I can still teach them how to edit their way out of a paper bag. Like like, bing, bing, bing. My skill set didn't go away. My experience didn't disappear.

I'm still the same person with the same credentials. And so there there it's not being seen on the outside the way you are internalizing it. I think that's what I'm trying to get to. So go back to the basics. Figure out, I like to say find your why again, but go back to why'd you start, what did you really want to say, who are you here to help, what kind of creator do you want to be, maybe now's the time to pivot a little.

Low views can, in a sense, strip away the noise and bring you back to your initial mission, your initial North Star. And then when you reconnect with that, it becomes stronger. That is a fact. So if you are in low view season right now, I want to encourage you not to panic. Don't assume that you're failing.

Don't think that it means you have no value. You lost your credentials. Blah blah blah. This just might be a season where you can build something deeper. You can maybe have a clearer voice because you're under less pressure to keep up with the hamster wheel of the views.

And sometimes when you stop performing for views, that's when you really start connecting and getting back to your real self. And that can be the beginning of something really good. Alright. So I'll leave you with that. I have enjoyed thinking about this.

And this week I was struggling with what I wanted to even make a video about. So it was convenient last night when I posted that shower video and it stayed at 200 views until I went to sleep. And I was like, I'm gonna talk about low views because I thought at the time even, I wasn't even upset. I was just like, funny because the few comments I got were people who really appreciated my silliness. And I was like, yeah, they get me.

And that's okay. I only need to I only need one or two people to get me. And it's that's enough. It is enough. And you are enough, and the views are enough, and do not stress about it.

Have a great weekend. Enjoy wherever you are. I will be in the studio this week going hard on that gig video monetization teaching you how to make UGC content. So if you wanna get in it, you know what to do, and I'll see you there. Bye.