TooD is a beauty brand born out of Sharareh Siadat’s journey of reclaiming her beauty narrative. After years of being bullied over having a unibrow, she spent decades trying to hide and conform to a society she believed she did not fit into. After having her third daughter, Sharareh decided to grow her unibrow back. She wanted to show her daughters how to regain their power. She not only changed her attitude toward herself, but she also decided to celebrate her uniqueness.
At the intersection of clean, colorful, and high-performing cosmetics, TooD products are non-toxic, and so is the brand’s mindset. Sharareh believes makeup is about joy, creativity, and experimentation. She is passionate about removing shame and insecurity around beauty. She even gives customers a way to highlight and celebrate their uniqueness to express how they feel vs. what they should look like.
In this episode, Nada sits down with Sharareh to discuss how her journey of reclaiming her voice, body, and 100 hairs led her to TooD. She opens up about her struggles with perfectionism and how she had to set boundaries to slow the growth of the business for her family as well as her mental and physical health. Sharareh’s passion and desire to help others liberate themselves is contagious and may lead you to add some glitter to your own “unibrow” (whatever that may be for you).
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What is LIBERTY ROAD with Nada Jones ?
Pursuing your future doesn’t end at 40, in fact, it may mark the beginning of knowing who you are, what you’re capable of and what you really want. But knowing what’s next and how to get there can be a challenge—especially when old narratives play on repeat. I’ve come to believe that the best way to understand your possibilities is in hearing from others—what they have done and how they have done it.
LIBERTY ROAD is here to share stories so that you can consider your possibilities, pursue your purpose and move into your future with intention.