Virality is often treated as the ultimate goal in music marketing. But what if it’s one of the least reliable ways to build a lasting career? In this episode, I explore the psychology and neuroscience behind viral success, why exposure rarely translates into fandom, and how emotional depth creates the kind of listener relationships that stay around long-term.
🎧 For questions or comments, reach out to me at jayson@listenpath.com.
📝 The full transcript of this episode is available at listenpath.com.
What is Inside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour?
You can read it at ListenPath.com. But now you can hear it, right here. The ListenPath podcast is the audio counterpart to our blog—music marketing explained through science, psychology and insights you will not find anywhere else.