Ep 2: What is the difference between attribution, experimentation, and modeling?

Show Notes

In the ever-evolving world of marketing, understanding the impact of your efforts is crucial to success. Join us as we dive deep into the fascinating realm of marketing measurement with "What is the Difference Between Attribution, Experimentation, and Modeling?" This episode is designed to enlighten marketers, analysts, and business owners alike on the distinctions and interconnectedness of these three powerful analytical approaches.

Our promise to you: Every episode will have actions you take back to your business Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.

Twitter: Bryan: @bryanecano Rishabh: @rishabhmjain LinkedIn: Bryan: https://www.linkedin.com/in/bryancano/ Rishabh: https://www.linkedin.com/in/rishabhmjain/ Our promise to you: Every episode will have actions you take back to your business Bryan was the Director of Efficacy at Kargo, and directly helped answer this question for many brands through his work there. Now, he leads marketing for one of the fastest growing, profitable DTC companies, Nood. Rishabh led new business at LiveRamp, the largest provider for online digital identity, and directly helped scale many measurement and attribution programs for the adtech ecosystem. He is now the CEO of Fermat Commerce, a commerce platform that enable content native shopping that has no attribution loss.

What is Measurement Talks?

Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain.

There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business.

Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f