Unlike other parts of your business, you oftentimes don’t have a system for coming up with ideas (fresh content).
Good content builds trust and trust creates customers.
But creating good content can be hard.
Where do you start?
What do you say?
On today’s episode of The Weekly Boost we’re joined by Melanie Deziel, author of The Content Fuel Framework. Melanie shares her tips and tricks for creating engaging content through storytelling, and a framework for creating content easily and effectively.
If you’re trying to create content and trust assets that grow your real estate business, you’re going to want to listen to this one.
Show Notes
Unlike other parts of your business, you oftentimes don’t have a system for coming up with ideas (fresh content).
Good content builds trust and trust creates customers.
But creating good content can be hard.
Where do you start?
What do you say?
On today’s episode of The Weekly Boost we’re joined by Melanie Deziel, author of The Content Fuel Framework. Melanie shares her tips and tricks for creating engaging content through storytelling, and a framework for creating content easily and effectively.
If you’re trying to create content and trust assets that grow your real estate business, you’re going to want to listen to this one.
Episode Highlights:
- Melanie compares creating content to planting seeds – you have to plant a lot of seeds in order to yield results and recognition.
- Melanie wants to emphasize that everyone has the ability to be creative and tell stories, and they often just need a prompt and some guidance.
- It’s very important to have a clear idea of why you’re creating content and what it does for you and your business.
- In The Content Fuel Framework, Melanie has 10 different focuses that someone might consider when creating content.
- Melanie walks through examples of how a real estate agent might use different ways of storytelling to talk about the market in their area.
- Melanie shares some of the 10 focuses of storytelling, including people, basics, detail, and curation.
- Melanie and Ricardo discuss some of the formats of storytelling, including writing, infographics, audio, video, and live video; the format informs the focus.
- Melanie stresses the importance of tailoring your format to the types of content your audience consumes.
- You can “translate” content into different formats to create more content.
- You shouldn’t exclusively talk about yourself in your content; put your audience first.
- Personalizing the content you’re putting out makes it more relatable.
- Ricardo talks about prompting people to leave reviews and guiding them through the process in order to get them to say things that are useful for the business to promote.
- It’s important to find a balance between planning out content and being able to adapt and change under unexpected circumstances.
- Melanie and Ricardo talk about how they organize their content; Ricardo uses the Things 3 app and Moleskine notebooks, and Melanie uses Google Docs/Google Drive.
- If you’re going to hire someone else to create your content, you still need to think about what you need the content for your business to do and pass that along to the person who’s creating content for you.
3 Key Points:
1. When creating content, the focus should be on what you’re trying to say and how it serves you and your business.
2. It is extremely important to tailor the format of your content to what your audience consumes, and you can adapt or “translate” content into different formats to reach the greatest number of people.
3. Personalizing your content is the best way to make it relatable.
Tweetable Quotes:
- “I always say that I’ve been a lifelong storyteller…I’ve always had this connection to storytelling and to sharing narrative.” – Melanie Deziel
- “One of the things right off the bat that we need to shut down is that some people are not creative or not storytellers…we all have that capability within us.” – Melanie Deziel
- “How do I tell stories, how does my audience consume stories, and how do I close that gap?” – Melanie Deziel
- “Find a balance of being prepared [with your content] but also being able to pivot.” – Melanie Deziel
Resources Mentioned:
What is The Weekly Boost?
This podcast is dedicating to taking an honest look at the reality of marketing and growing your real estate business. My guess is, you want to close more deals (whether it's working with buyers or sellers), but it's not as easy as some people (like bullsh*t marketers) would have you believe.
I spend my day consulting with some of the best agents in the industry which basically means I have a front row seat to the behind-the-scenes of world-class marketing campaigns and listing strategies, and I’m here to unveil some of those strategies and tactics with you.
Listen in as I share what’s good in real estate & the world of marketing!