Marty Neumeier

Marty Neumeier is one of the world's most influential voices on brand. His book 'The Brand Gap' has sold more than 500,000 copies, and when Google wanted to create the Dictionary of Brand, they commissioned Marty.

But before he worked in brand, Marty ran an award-winning software packaging design agency. At the peak of its success, he launched a magazine called Critique and poured his agency's resources into funding it. After 5 years of losing money, he had to shut it down. And when a recession hit in the early 2000s, he had to close down his agency, too.

And yet, launching the magazine was the best business decision that Marty ever made.

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro
[01:11] Chapter 1 - Where The Money Is
[10:10] Chapter 2 - Not Specialised Enough
[26:30] Chapter 3 - Critique

Resources:

• Website: https://www.martyneumeier.com/
• Books mentioned: The Brand Gap, Zag, Brand A-Z
• LinkedIn: Marty Neumeier

Sources used in the episode:

• The Creative Shit Show
• The Futur with Chris Do
• Brand Design Masters with Philip VanDusen
• Everyone Hates Marketers with Louis Grenier
• Behind The Brand 
• The Sleeping Barber Marketing Podcast
• The 2pt5
• Just a Chat With

About Liam Curley

Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33

What is Undisputed Authority?

How does an invisible expert become an Undisputed Authority?

Each episode tells the story of how one expert became THE voice in their field.

It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model.

I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads.

Then we sit down for a conversation to fill in the gaps.

This is not your standard interview style podcast.

It's a narrative built from dozens of sources that reveal the real story of how they built business.

I'm gathering strategies and patterns that you can apply to your expertise-driven business.