On Marketing

After giving (or interviewing) 250+ in-person/virtual talks, I still cringe when I rewatch myself. This June's Expert talk I gave was no different.

The amount of "so's", "um's", and "obviously's" 🤢🤮
Yet the content (meat of the talk) is still 🔥

The session was titled, "How to build a personal brand without being performative." Something I (humbly) think I've done well.

It revolves around two simple concepts:

(1) Thought/Content Center of Gravity
(2) Physical/Mental Availability

And how to use those two things to be thought of for the opportunities you want.

I hope you enjoy the episode :)
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📺 Click to watch on YouTube 
📹 Recorded on June 26th, 2026

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// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Ever had that thought? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!