On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.
With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives
With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.
The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale.
Show Notes
On this episode, I discuss why and how the Facebook advertising platform is moving towards automation.
With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives
With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines.
The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplified through Dynamic Creatives and your market fit tests in the audiences that you test in CBO campaigns.
Listen to this episode and let me know your thoughts!
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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
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