On Marketing

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Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQ

It's 2008.

You're the social media manager for a medium-sized business (if that was even a thing). 

The top three platforms were:
1) Blogger
2) MySpace
3) Facebook

These platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video came later.

I don't need to convince you; today is different. Waaaay different.

Now, one skill set doesn't do it.

You need to be good at:
– Video
– Audio
– Photo(graphy)
– Digital writing

This makes my advice applicable to 80% of marketing teams that don't have all those skill sets: 

Focus on ONE channel.

In episode 3 of season 3, I share:
– The evolution of social media
– A simple strategy to focus on one channel
– Ways to dominate one channel
– Three signals it's time to branch out (switch) platforms
– (Bonus) NEW idea on defining who you want to be known by
– And answer the questions you asked on my LinkedIn post (TY!)

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// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.