Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   
A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 

Here are a few key takeaways from the episode:

• Let's talk about Detroit
• Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
• Stories of Innovation and Expert Branding of Challenger Brands
• Chris Rock; From the Slap to Netflix Special
• Ticketmaster; Are they really the bad guy? 

 

NOTES:
The Pepsi Challenge
Book: The Other Guy Blinked

Show Partner: Specificity
Learn More About Specificity 

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck