Run The Whites

Pier is the man behind our fledgling coffee business but I couldn't think of a better person for the job. He thrives in the outdoors and carries a long list of accomplishments as a cyclist, skier, and now trail runner. We nerd out on coffee and give some insight on how we ended up with a $15,000 coffee roaster.

Show Notes

Pier and I linked up for a 24 mile run this summer - it only took several miles to realize that we would partner up on a coffee business that materialized a few month later. Pier's positivity carries over into his other passions for the outdoors but really shines when he shares his coffee with customers visiting the shop. If you're interested in linking up with Pier for some coffee roasting action, ping the shop and he'll make it happen. 

What is Run The Whites?

Interviews with mountain runners, photographers, hikers, and business owners who all share the common love for the White Mountains of New Hampshire.