Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success
In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing.
A few highlights from the interview (timestamps included):

* 1m:48s - What is content marketing?
* 3m:48s  - Coca Cola Anti Case Study for Content marketing
* 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company
* 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing
* 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you.
* 9m:37s - How content marketing enables businesses to leverages the online channel
* 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases
* 13m:37s - Dan Pink "Everything Good in life begins with a conversation"
* 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it
* 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett
* 17m:55s: - How to overcome typical obstacles to getting started with content marketing
* 18m:25s: - How to use an incremental approach to content marketing
* 20m:30s: - A five day plan to get started with content marketing

If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com

Show Notes

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing. A few highlights from the interview (timestamps included): * 1m:48s - What is content marketing? * 3m:48s  - Coca Cola Anti Case Study for Content marketing * 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company * 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing * 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you. * 9m:37s - How content marketing enables businesses to leverages the online channel * 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases * 13m:37s - Dan Pink "Everything Good in life begins with a conversation" * 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it * 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett * 17m:55s: - How to overcome typical obstacles to getting started with content marketing * 18m:25s: - How to use an incremental approach to content marketing * 20m:30s: - A five day plan to get started with content marketing If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy?

Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING?

The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, James Schamko from Superfast Business, Neil Patel, Amy Porterfield, Ryan Levesque, Rand Fishkin from Moz, Jon Morrow the founder of Boost Blog Traffic, Brian Clark and Sonia Simone from Copyblogger, Noah Kagan from Appsumo, Molly Pittman, Ezra Firestone from Smart Marketer, Todd Herman — Author of The Alter Ego Effect, Mike Rhodes — a leading google adwords expert, and lots more!

Subscribe to this podcast to get the latest content designed to help you grow your business profitably using marketing automation, content marketing, mindset techniques and productivity tips.