A Productized Service Roundtable with 5 CEOs (#94)

Show Notes

Jim is joined by 4 impressive thought leaders in the productized services space to really break down and demystify this lucrative business sector. Members of the roundtable include John Doherty, CEO of Editor Ninja: Sam Shepler, CEO of Testimonial Hero: Karl L Hughes, CEO of Draft Dev: and Joel Klettke, CEO of CaseStudyBuddy.

TOPICS DISCUSSED IN TODAY’S EPISODE

• What is a productized service
• How far should you niche down
  • Wait, how do you pronounce niche?
• How do determine when to expand the niche
• How to price services out
• Should you be flexible with your service?
• Training sales teams
• How to get business / lead generation 

Resources:

• John Doherty, CEO of Editor Ninja
• Sam Shepler, CEO of Testimonial Hero
• Karl L Hughes, CEO of Draft Dev
• Joel Klettke, CEO of Case Study Buddy
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

What is The Shopify Growth Show?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.