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In this episode of FounderGPS, host Dane Shoemaker sits down with New York-based interior designer and creative director Susann Eva Goerg to pull back the curtain on what it truly takes to build a thriving, sustainable, and premium creative business.
With over a decade of experience as an art and creative director for global brands, Susann brings a unique storytelling lens to residential interior design. She challenges the traditional industry by refusing to let art be an afterthought, designing spaces where environment and fine art elevate one another.
Dane and Susann dive deep into the messy realities of entrepreneurship, the courage required to niche down, and why running a design firm is actually 89% business and only 11% creativity.
Whether you are an interior designer, a creative freelancer, or a founder trying to align your business with your personal values, this conversation is packed with tactical advice on reclaiming your worth and standing out in an undervalued industry.
With over a decade of experience as an art and creative director for global brands, Susann brings a unique storytelling lens to residential interior design. She challenges the traditional industry by refusing to let art be an afterthought, designing spaces where environment and fine art elevate one another.
Dane and Susann dive deep into the messy realities of entrepreneurship, the courage required to niche down, and why running a design firm is actually 89% business and only 11% creativity.
Whether you are an interior designer, a creative freelancer, or a founder trying to align your business with your personal values, this conversation is packed with tactical advice on reclaiming your worth and standing out in an undervalued industry.
Creators and Guests
What is FounderGPS?
FounderGPS is the official podcast of Shoemaker Films. Join host Dane Shoemaker in 1-on-1 conversations with entrepreneurs, founders, and creators across the globe. Join the adventure with guests as they share their experience building in public and explore the platforms and culture across the digital marketing and business landscape. Watch and listen to inspiring stories while gaining some practical business advice. Visit www.shoemakerfilms.com for more details on our company, and stay up to date by following us on Instagram @shoemakerfilms