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In this episode of SHOEMAKER PODCAST, host Dane Shoemaker sits down with New York-based interior designer and creative director Susann Eva Goerg to pull back the curtain on what it truly takes to build a thriving, sustainable, and premium creative business.
With over a decade of experience as an art and creative director for global brands, Susann brings a unique storytelling lens to residential interior design. She challenges the traditional industry by refusing to let art be an afterthought, designing spaces where environment and fine art elevate one another.
Dane and Susann dive deep into the messy realities of entrepreneurship, the courage required to niche down, and why running a design firm is actually 89% business and only 11% creativity.
Whether you are an interior designer, a creative freelancer, or a founder trying to align your business with your personal values, this conversation is packed with tactical advice on reclaiming your worth and standing out in an undervalued industry.
With over a decade of experience as an art and creative director for global brands, Susann brings a unique storytelling lens to residential interior design. She challenges the traditional industry by refusing to let art be an afterthought, designing spaces where environment and fine art elevate one another.
Dane and Susann dive deep into the messy realities of entrepreneurship, the courage required to niche down, and why running a design firm is actually 89% business and only 11% creativity.
Whether you are an interior designer, a creative freelancer, or a founder trying to align your business with your personal values, this conversation is packed with tactical advice on reclaiming your worth and standing out in an undervalued industry.
Creators and Guests
What is SHOEMAKER PODCAST?
Shoemaker Podcast features interviews with the local builders, founders, and entrepreneurs of the Main Line Philadelphia region and beyond. Join Morgan and Dane Shoemaker as they get to know the people and stories behind extraordinary businesses and organizations. Each episode is filmed on location at the Willows Mansion in Villanova, PA.
This is an original production by Shoemaker Films, LLC. Learn more at http://shoemakerfilms.com