In 2004, fast food company Quiznos launched a national advertising campaign featuring animated rodent-like creatures screech-singing an ode to the chain's toasted sub sandwiches. The TV commercials were instantly polarizing and lodged themselves in many viewers' brains like a recurring fever dream. In this episode, the people behind the campaign share the story of how the ads got made.
What is Rework?
A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.