Rework

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Summary

In 2004, fast food company Quiznos launched a national advertising campaign featuring animated rodent-like creatures screech-singing an ode to the chain's toasted sub sandwiches. The TV commercials were instantly polarizing and lodged themselves in many viewers' brains like a recurring fever dream. In this episode, the people behind the campaign share the story of how the ads got made.

Show Notes

Jonas Downey on Twitter - 00:08

Quiznos website - 00:21

"We Love the Subs" commercial - 00:46

Joel Veitch's site, Rathergood - 3:04

Tarsier on Wikipedia - 4:29

"We Like the Moon" video - 5:27

Ty Harper's website - 5:45

The Martin Agency website - 5:49

Kerry Feuerman's website - 6:30

Quiznos coupon commercial - 15:57

Quiznos Huns commercial - 16:00

REGO Restaurant Group on LinkedIn - 21:51

"Where's the Shop? Cliff Freeman Slips Into History Books" (AdAge) - 30:22

PIZZA PIZZA - 30:38

What is Rework?

A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.