Learn about how to create an effective lead magnet, and what Costco carrot cake can teach us about marketing.
Show Notes
This episode is all about lead magnets and why they're vital for any business. An effective lead magnet is a must to grow your email list, so in this episode, I dig deep into this topic. I'll cover everything from what a lead magnet actually is (with examples!), why they matter, and strategies for crafting effective messaging to convert people.
I also share several types of lead magnets to help you decide what will work best for your business. Would offering a free workbook entice potential customers to sign up for your email list? Maybe a helpful cheat sheet, a quiz, a video series, or something else is more aligned with your business. Whatever it may be, the key is finding what you can offer to give people an idea of what they can expect if they work with you. And then moving them to the next step of our customer journey with a nurture sequence that converts!
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