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Candace Dellacona: Welcome to the
Sandwich Generation Survival Guide.

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I am your host, Candace Dellacona, and
I am super excited to welcome today Neal

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Shah and Sydney Rosbury from CareYaya.

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Welcome guys.

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Neal Shah: Thanks, Candace.

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Sydney Rosbury: Yeah,
thank you for having us.

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Candace Dellacona: Oh gosh, I
am beyond excited to have you.

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So just to give everyone a little bit
of background Sydney, one of our guests

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reached out to me recently on LinkedIn.

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Because of my background in doing
estate planning and elder law and saw

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the Sandwich Generation Survival Guide
podcast and thought that I should

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know about an entity called CareYaya.

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And, candidly, I hadn't heard of
it before and Sydney and I had the

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most amazing discussion about this
alternative to traditional home care.

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And I am really excited to share
with our listeners, guys, all about

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CareYaya, what it is, and how it's this
really incredible, remarkable social

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experiment which is mission driven,
that I love so much, created by Neal.

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So I'm going to let you guys go
ahead and introduce yourselves and

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tell us a little bit about you.

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So Neal, why don't you tell us a
little bit about you, and how we got

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here, and then we'll go to Sydney.

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Neal Shah: Sure.

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Yeah.

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Thanks, Candace, for the opportunity.

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A quick background on myself.

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I grew up in North Carolina, which
is where we started CareYaya but I

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actually spent most of my twenties
and thirties living in New York City.

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I have a non traditional
background for caregiving.

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I actually was in finance.

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I started my career doing investment
banking in my early twenties.

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By my mid twenties, I went
into the hedge fund industry.

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And, I was good at the work and
generating very high returns.

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So I became a partner at a multi
billion dollar hedge fund when I was 27.

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And actually drove really high
returns on investments across

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healthcare and technology.

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And by my early thirties, one of those
investors backed me to start my own fund.

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So I started that with 10 million.

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And by the time I was 35,
I got it up to 250 million.

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And I was managing money for
university endowments, charitable

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foundations, pension funds, et cetera.

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So it was really rewarding experience.

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And I was  good at it.

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And I used to work really hard at it.

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And then kind of out of left field,
I became a caregiver and starting

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my early thirties, a secondary for
my grandfather through dementia and

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kidney failure and end of life care.

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And really I saw, I was the person
in that family helping a lot of the

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care navigation side because I'm the
researchy person and but my mother, bore

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the brunt of the direct care and it was
my first eyeopening experience in how

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broken the care industry is, just how
difficult it is to get care help the

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reliability  the quality of the care,
kind of  the industry structure where

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the caregivers aren't getting paid much
as a result, they're often burned out.

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I became like somewhat obsessed with the
care industry through that experience.

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And after he passed, I was looking
into, okay, how can I invest in this

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industry through my fund and back
people who are doing good things in

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it, but it was really hard to find.

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And then unexpectedly at the peak
of my fund career at 35, my wife

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became severely ill and went through
years of a difficult cancer battle.

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And I was the primary caregiver because
we were living in New York City and,

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our family,  her family's from Michigan,
my family's from North Carolina.

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It was we were dealing with on our own.

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And, I kept taking sabbaticals
for my work to manage her care.

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And, at that point, it was a firsthand
experience where when you can't

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get good care help and you can't
get respite you feel guilty and you

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end up doing a lot of it yourself.

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And, I over time realized that
might influence the outcome.

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So after several sabbaticals, I made a
difficult decision to wind down my fund,

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which was like a very heartbreaking and
painful experience when you've dedicated

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almost 15 years of your career to doing
something and you've  gotten to near

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the top of the field to just walk away.

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But I thought it would make
a big impact on the outcome.

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So became her full time
caregiver for a couple of years.

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Pleased to say, knock on wood, she
finally had a successful outcome and has

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now been in remission for a few years.

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So it's been a positive
journey from that perspective.

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And then we actually, even more
positive, we actually had our first

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child after the whole experience.

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So we have a happy and healthy
four year old baby daughter.

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So that's been really cool.

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And then as as part of that journey,
I, relocated back home to North

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Carolina just to be near family.

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And once my wife recovered
I started CareYaya.

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I was like, I've experienced
the problem now secondhand.

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I've experienced it firsthand.

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I've looked at it from
an investment standpoint.

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This is a half a trillion to a trillion
dollar industry, depending on how

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big you count as like caregiving for
someone with serious illness, or that's

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aging, or if you count just home based
care, but the industry is growing,

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it's going to double in the next
10 years with our aging population.

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It's I can't believe there aren't
good quality, reliable solutions.

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There's a huge workforce shortage.

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There's minimal technology.

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The industry operates in
like the 1980s, 1990s.

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So I thought there was a huge opportunity
for innovation and social impact.

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And I was like.

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Okay.

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I'm  a smart person, but I finally now
in the middle of my life found something

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that gives me meaning and purpose.

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And I've talked to so many family
caregivers for just burning at both ends,

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trying to make things meet and  that
was the genesis of starting CareYaya so

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Candace Dellacona: You've said so
much, Neal, and I think while you were

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talking, what I was thinking about is
that, that old adage where necessity

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is the mother of invention, right?

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And you combine those things with, as you
point out a passion and a talent, right?

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Here you are a person who is really in
the finance world and entrenched in that

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world, but none of us are immune to the
human condition and caring for our loved

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ones and that's the genesis of CareYaya.

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And, I think that's a perfect segue to
talk about who Sydney is and what her

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role is with CareYaya as a student.

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Sydney, you are a brilliant University of
Michigan student in the healthcare field

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looking to establish yourself one day.

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So obviously a very intelligent young
woman and tell us how you came to CareYaya

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and what your role is with CareYaya.

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Sydney Rosbury: Yeah, thank you, Candace.

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So I am currently a senior at
the University of Michigan.

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Last year, particularly around the
summertime, I was looking for a summer

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job, and I had known that I wanted to
do something caregiving related, but

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I wasn't really sure which population
of people I wanted to work with.

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Previously, I had mostly worked with
neurodiverse children, and I had

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a lot of fun doing that, but I was
hoping to expand my age range that

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I've worked with, and there was no
better opportunity than CareYaya,

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which I actually found  out about
through my neuroscience major advisor.

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He sent an email, trying
to recruit students in the

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health related fields to join.

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So I joined there, and all summer
long I got experience with different

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elderly people in the community.

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Some of them were couples,
some of them were like retired

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professors, retired just all kinds
of professions, and it was really,

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really interesting to work with them.

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And I myself do have
octogenarian grandparents.

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So I, not to say I didn't have some
experience caregiving for the elderly.

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But it's really, it's been a really
cool and fulfilling experience to see

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all of these people from different
walks of life and how they have very

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different perspectives on the world
which is a really, I wasn't expecting

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that at all the diversity that they
have and how they see the world and

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how they think the world should run.

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Candace Dellacona: I think what's really
important to point out is that what

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Neal has created is really a connection.

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So for our listeners, CareYaya
isn't a home care agency.

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It's a really revolutionary Organization,
if you will, that connects college

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students, like Sydney with for me as
someone who is advising families every

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day on long term care and being able
to, what we call age in place, with

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your own surroundings in your own
home, something like this is truly

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remarkable and unique in the marketplace.

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Neal, tell us how you came
up with the moniker CareYaya.

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Neal Shah: Sure.

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And also thanks Candace for explaining
what CareYaya is because I totally

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realized I forgot to explain it, but
yeah a couple of things I think, came

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up with the name because we wanted
something positive, and just like

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playful and fun and techie, because we
realized a lot of the care industry has

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names that allude to the later stages
of life or potentially death, and we're

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like, okay, we want to make aging and
just caregiving more fun as it can be.

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So it was just the word, Ya, twice.

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But it also Yaya, means
grandmother in Greek.

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Yaya, also means caregiver in
Hindi and Swahili and Thai.

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So it has like this double meaning.

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And then we thought y-a-y-a is a great
acronym for you are your advocate.

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Which would be like the
future of self directed care.

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We thought that the care industry just
has  several break points where there's

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multiple opportunities for innovation
where booking care is very inconvenient.

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A lot of the local care agencies
don't have price transparency.

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You have to call and get quotes.

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You have to have somebody do a
home visit and sign contracts.

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It hasn't really caught up
to 2025, that we're in now.

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Meanwhile, you look at things like
food delivery, like DoorDash or

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getting a ride, like Uber, it's
so convenient and streamlined.

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So in our case,  the innovation is
really multifold of could we deliver

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a online booking experience that you
can spend less than two minutes to go

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online, fill out a few basic things
about yourself and your loved one.

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And schedule and book
caregivers right away.

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Then could we do something
that's much better than care.com

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or other online players where all the
vetting and background checking and

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interviewing of the caregivers is done
for you and you just simply put the days

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and times you need and you're like given
someone and then could we do something

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where the caregivers are all off a niche
population that is much better than what

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I think is in a traditional care industry.

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Which are wonderful college students
across America who are not only

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in top universities, but who
are aspiring to future clinical

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careers and graduate programs.

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So they have a really vested
interest in doing a good job.

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So think about pre meds, nursing, pre
physician assistant, pre physical therapy.

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These are students that, yes,  they
can get paid through the program, but

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they're not just doing it for the money.

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They're doing it for the career
experience and like career development.

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And then the final thing is we do it
for no fees, so we absorb all the costs

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on the technology and the bookings,
which has been like an interesting

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innovation, initially it was just
bootstrapping and funding it, but over

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time we've had social impact funders,
but, pleased to say that when a family

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books care through CareYaya and on
average they're paying 20 bucks an hour.

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The full 20 goes to the student.

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We're not even in the
middle of the transaction.

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So it's unbelievably streamlined
for students earning good income and

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families paying what in most markets is
30 to 40 percent lower than prevailing

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home care rates, which is  awesome
because a lot of people can't afford

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industry that does a lot of markups.

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So yeah, there's  multiple
kinds of innovations,

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Candace Dellacona: And to that point,
Neal, and for our listeners, I think

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what's really important to note is
that as people age and particularly

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they need help with what we call the
activities of daily living, those

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activities are not skilled services.

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So traditional insurances
don't cover assistance that one

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might need to stay independent.

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Whether it's, bringing food
or help preparing food or that

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companionship that can sometimes
be missing from a senior's life.

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And because of that, families, as you
point out, Neal, are spending a huge

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amount of money paying privately because
traditional insurances do not cover this

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type of care, which is companionship care.

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And enter in someone like Sydney, who,
I may be a little biased having gotten

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to know her a little bit, but as you
point out, Neal, you have these brilliant

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college students who have a zest for
life, and they're coming in, and you're

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making this connection across generations,
which is really so remarkable and kind of

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beautiful experience for both generations.

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Sydney already has a fondness
for her grandparents.

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So why not expand that?

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So Sydney, from your perspective what
do you see, can you, without obviously

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revealing any any information about your
particular assignments, but share with

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us a great example of what you might do
with one of your seniors on a daily basis.

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Sydney Rosbury: Yeah, so there's actually,
there's a decent amount of freedom.

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You can balance the things that need
to get done, and then also the things

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that they want to do that bring them joy
within their activities of daily living.

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For example, if someone were to
be, visually impaired or hearing

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impaired, I can help be that extra set
of ears, extra set of eyes, to help

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them navigate tasks around the house.

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Sometimes it's as simple as putting socks
and shoes on, helping guide them to the

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bathroom to brush their teeth and do their
personal hygiene things in the morning.

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But I can also help with meal prep,
light cleaning, taking out the trash.

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In Michigan, in particular, in the winter,
I do not want any of my clients going

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outside in the ice, so I'm always like,
I will take your trash out, I will do

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anything that needs to be done outside.

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I'll salt your porch, anything like
that, just to make sure that they're

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living in a safe environment, and that
they're able to do the things that

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they love, whether that's watching
TV, reading, knitting, I have some

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clients who I've done woodworking
with and doing those activities that

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they really like with them and they
enjoy teaching a younger person too.

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Candace Dellacona: As somebody who is
getting older and being a member of

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the sandwich generation, Neal, we're
always in search of finding the way

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to make sure that we age with grace
and our loved ones age with grace,

00:13:03.205 --> 00:13:08.965
with dignity and not to disparage
institutions and long term care facilities

00:13:08.985 --> 00:13:12.795
because certainly there are examples
where they are absolutely necessary.

00:13:13.685 --> 00:13:18.285
You point out as somebody who studied
the market, if you will, finding this

00:13:18.315 --> 00:13:23.545
dearth this real sort of vast emptiness
where there weren't these options.

00:13:24.080 --> 00:13:29.290
Can you tell us maybe what the
difference would be between hiring,

00:13:29.300 --> 00:13:34.830
let's say, a home care attendant versus
a student and why it almost can be

00:13:34.830 --> 00:13:37.590
the same thing and, inform everybody?

00:13:38.200 --> 00:13:38.810
Neal Shah: Yeah, sure.

00:13:38.840 --> 00:13:39.980
And great question, Candace.

00:13:39.980 --> 00:13:42.760
I think that there's like a spectrum
of care needs, and I think, people

00:13:42.760 --> 00:13:45.530
have to make the decision that's
right for them, but I think that,

00:13:45.610 --> 00:13:48.000
so we did, we're backed by the AARP.

00:13:48.050 --> 00:13:50.420
We've received funding from
the AARP Innovation Labs.

00:13:50.710 --> 00:13:54.370
And age tech collaborative from AARP
and as a result of that, they brought

00:13:54.370 --> 00:13:56.920
us under their fold and given us
a lot of access to their research.

00:13:56.950 --> 00:14:01.290
And one interesting research that they
have internally is that cumulatively

00:14:01.330 --> 00:14:06.760
of the amount of hours cared for
people above 65, 61% is people

00:14:06.760 --> 00:14:08.210
with companion level care needs.

00:14:08.280 --> 00:14:12.253
So 39% have a  higher acuity, clinical
or subclinical needs and those we cannot

00:14:12.253 --> 00:14:13.503
address with college students, right?

00:14:13.503 --> 00:14:18.013
But 61 percent is a large portion
of the 500 billion current home

00:14:18.013 --> 00:14:21.323
care market, and that is something
that I think is ripe for innovation

00:14:21.323 --> 00:14:22.653
because the costs are just too high.

00:14:22.833 --> 00:14:26.943
So for those people, CareYaya can serve
as a wonderful alternative because in the

00:14:26.943 --> 00:14:30.223
traditional home care industry currently
the cost of care, let's just say if

00:14:30.223 --> 00:14:34.083
you're booking, traditional, 40 hours
a week because the sandwich generation

00:14:34.083 --> 00:14:36.513
son or daughter might be working and
you want somebody around mom or dad.

00:14:36.893 --> 00:14:40.873
Current cost of home care right now
is pushing $65,000 per year for that.

00:14:40.873 --> 00:14:43.226
So if you think about it that's
unaffordable for a vast majority

00:14:43.226 --> 00:14:45.466
of the middle class, even  the
upper middle class, right?

00:14:45.716 --> 00:14:49.106
Because most people don't have,
100k plus of pre tax income just to

00:14:49.106 --> 00:14:51.436
spend on that or tons of savings.

00:14:51.611 --> 00:14:56.241
So there we find CareYaya delivers
a similar thing for half the price

00:14:56.520 --> 00:14:58.455
because all the money is going to
the students and there's no fees or

00:14:58.455 --> 00:15:01.645
markups and even better the money
circulating in the local economy.

00:15:01.695 --> 00:15:06.770
You are literally directly paying
somebody's future med school tuition

00:15:06.800 --> 00:15:09.030
or, physician assistant school tuition.

00:15:09.030 --> 00:15:09.600
So it's cool.

00:15:09.600 --> 00:15:14.220
You're almost  getting care for yourself
or your loved one while enabling somebody

00:15:14.260 --> 00:15:17.050
to be set up for a pathway towards
becoming a future healthcare worker.

00:15:17.360 --> 00:15:18.400
So I think that's pretty cool.

00:15:18.540 --> 00:15:21.120
I think for people who have  more
clinical care needs, I do think

00:15:21.120 --> 00:15:23.750
that a lot of the home care
agencies are  a good viable option.

00:15:23.950 --> 00:15:26.630
Because many of them have certified
nurse aides and people that can do

00:15:26.630 --> 00:15:29.890
medication administration, insulin
injections, things like that.

00:15:29.890 --> 00:15:32.030
Those are things that students
can't do and shouldn't be doing.

00:15:32.260 --> 00:15:33.480
So I do think that makes sense.

00:15:33.770 --> 00:15:36.870
To your point about  the institutional
and  the facility based care, I

00:15:36.880 --> 00:15:38.870
think there's a need for that in
the market because many people don't

00:15:38.880 --> 00:15:40.070
have the luxury of aging at home.

00:15:40.280 --> 00:15:44.225
Unfortunately, no matter how good the
facility is, so much research has come

00:15:44.225 --> 00:15:46.825
out, like near us, Duke University
put out a research report about six

00:15:46.825 --> 00:15:50.595
months ago, and it was the statistics
adjusted for every other factor.

00:15:50.875 --> 00:15:54.318
If you move an older person into
any institutional care, life

00:15:54.318 --> 00:15:55.868
expectancy goes down by three years.

00:15:56.108 --> 00:15:59.488
And that's adjusted for like race,
income level, you name it, right?

00:15:59.498 --> 00:16:00.348
Gender or anything.

00:16:01.208 --> 00:16:04.828
It's just that's a reality, that
people really thrive on their

00:16:04.828 --> 00:16:07.448
independence and, living, in their home.

00:16:07.468 --> 00:16:11.328
And of course, as they lose some abilities
they would like to get help in the

00:16:11.328 --> 00:16:12.618
home rather than move out somewhere.

00:16:12.618 --> 00:16:15.578
And when you move them out somewhere
into an unfamiliar setting, no

00:16:15.578 --> 00:16:18.188
matter how good the care is, just
like life expectancy declines.

00:16:18.438 --> 00:16:21.168
So I think that we're going to have
this interesting thing in America where.

00:16:21.593 --> 00:16:26.083
The cumulative care market is now 1
trillion, which is about 500 billion

00:16:26.093 --> 00:16:27.953
in home, 500 billion in facilities.

00:16:28.703 --> 00:16:31.723
It's expected to more than
double with the aging population.

00:16:31.723 --> 00:16:35.573
So by 2035, it'll be 2 trillion,
but I think market share shift is

00:16:35.573 --> 00:16:39.403
going to be significant that I think
the home care part is going to more

00:16:39.403 --> 00:16:42.353
than double because facility based
care is becoming out of favor.

00:16:42.353 --> 00:16:46.423
And my kind of final point on that is
that today's baby boomers, they were the

00:16:46.423 --> 00:16:50.543
generation that their parents, they saw
moving into these facilities, cause if

00:16:50.543 --> 00:16:53.063
you think about assisted living facility
as a concept, it's like a very 1980s,

00:16:53.063 --> 00:16:56.353
1990s type of innovation where these
facilities spread all over the country.

00:16:56.618 --> 00:16:57.578
During that time period.

00:16:57.738 --> 00:16:59.518
So the boomers had their
parents go through it.

00:16:59.748 --> 00:17:03.358
And then they realized like, Hey, this
isn't a great place I want to go to.

00:17:03.358 --> 00:17:06.948
And then I think COVID kind of destroyed,
whatever remaining shred of reputation

00:17:06.948 --> 00:17:10.398
there was because the, just some of
the outcomes at these nursing homes and

00:17:10.438 --> 00:17:11.698
assisted living facilities are horrible.

00:17:11.888 --> 00:17:15.658
So I think now there's a fear in many
of today's 75 and 80 year olds that

00:17:15.858 --> 00:17:17.818
do not put me there at all costs.

00:17:17.818 --> 00:17:18.738
Like I'd rather die at home.

00:17:18.998 --> 00:17:20.878
And then the final thing is a lot of
these places that are dealing with

00:17:21.048 --> 00:17:22.318
unbelievable staffing shortages.

00:17:22.368 --> 00:17:26.118
I think for a variety of reasons, like
the workers have burned out during COVID.

00:17:26.358 --> 00:17:28.188
I think they can get better
opportunities elsewhere.

00:17:28.188 --> 00:17:30.198
There's been  regulatory
pressure from government.

00:17:30.428 --> 00:17:33.738
So like in our area in Raleigh, Durham,
we often hear from people where,

00:17:33.968 --> 00:17:37.768
okay, mom fell and broke her hip or is
recuperating at a skilled nursing home.

00:17:37.968 --> 00:17:40.338
And I literally, I hear horror
stories where it's like the

00:17:40.338 --> 00:17:42.248
staffing is like 25 to one.

00:17:42.523 --> 00:17:46.163
And it's just like somebody hits the
button to get  a glass of water and

00:17:46.163 --> 00:17:47.963
it takes them 40 minutes to respond.

00:17:47.973 --> 00:17:50.703
So believe it or not, people are
using CareYaya in the facility.

00:17:50.753 --> 00:17:54.383
Completely never would have
imagined that, but a son or daughter

00:17:54.383 --> 00:17:56.073
will say my mom's in this place.

00:17:56.223 --> 00:17:59.898
We're paying eight grand a month
and there's no one paying attention.

00:18:00.128 --> 00:18:03.698
So I'm going to book students a
few hours a day to be one on one,

00:18:03.838 --> 00:18:07.208
and same, whether it's skilled
nursing, assisted living, et cetera.

00:18:07.318 --> 00:18:08.368
So I think it's crazy.

00:18:08.368 --> 00:18:10.918
The staffing shortages
is impacting people's

00:18:10.923 --> 00:18:11.203
Candace Dellacona: Great.

00:18:11.243 --> 00:18:13.493
And, you just did so much,
Neal, to unpack, right?

00:18:13.493 --> 00:18:17.923
So I want to point out to our listeners
that all of the statistics and the

00:18:17.923 --> 00:18:20.413
research that Neal just referenced.

00:18:21.148 --> 00:18:25.938
There's something coming called a
gray tsunami, which is our population

00:18:25.948 --> 00:18:31.178
is aging and staying alive much
longer than our prior generation.

00:18:31.188 --> 00:18:36.178
So we have a huge part of the population
that is going to need this level of care.

00:18:36.498 --> 00:18:40.358
And to Neal's point, I think
it's important to note that we

00:18:40.358 --> 00:18:44.338
want choices as we get older and
right now there are less choices.

00:18:44.338 --> 00:18:49.623
So what you found in CareYaya was
providing an option for people to

00:18:49.623 --> 00:18:51.993
make sure that they can age in place.

00:18:52.033 --> 00:18:55.053
And, for our listeners out there,
this is not just Neal's opinion.

00:18:55.063 --> 00:18:57.833
He is very humble as is Sydney.

00:18:57.833 --> 00:19:03.643
They are backed by Johns Hopkins and
Harvard and, really legitimate and

00:19:03.753 --> 00:19:08.413
cutting edge organizations, including the
AARP that advocates for aging in place.

00:19:08.868 --> 00:19:15.735
Because the level of lifestyle and care
you get one on one clearly is better than

00:19:15.755 --> 00:19:17.925
any institution could hope to provide.

00:19:17.945 --> 00:19:21.655
And, Neal, I want to say also that
we're in the New York area, and

00:19:21.655 --> 00:19:25.065
so you talk about 8, 000 a month,
that is probably a third of what

00:19:25.065 --> 00:19:26.465
it costs here in New York City.

00:19:26.820 --> 00:19:27.460
Neal Shah: Wow.

00:19:27.605 --> 00:19:30.125
Candace Dellacona: So I think
that is something worth noting.

00:19:30.455 --> 00:19:33.935
So what I'd like to know is, and I'm
sure a lot of families would want

00:19:33.935 --> 00:19:39.340
to know, When a student gets started
to sign up with CareYaya, what sort

00:19:39.340 --> 00:19:43.800
of training or information are they
provided about being a caregiver?

00:19:44.100 --> 00:19:46.000
Can you share a little
bit about that process?

00:19:46.380 --> 00:19:46.870
Neal Shah: Yeah, sure.

00:19:46.890 --> 00:19:47.420
Great question.

00:19:47.420 --> 00:19:49.880
And that's been  something we've
continued to add to our offering.

00:19:50.050 --> 00:19:53.810
So initially, when we started, we had
collaborations with UCLA Public Health.

00:19:53.850 --> 00:19:57.100
So we were offering their Alzheimer's
and dementia training videos, just cause

00:19:57.100 --> 00:20:01.010
online YouTube based videos and curriculum
that students could do self directed.

00:20:01.300 --> 00:20:06.350
We were also finding many of the students
themselves had come in with a CNA or an

00:20:06.360 --> 00:20:10.110
EMT licensure, and Sydney can talk about
that as well, where,  they've done that

00:20:10.120 --> 00:20:12.710
on their own, or they volunteer at a
hospital, or they've worked at a hospital

00:20:12.820 --> 00:20:16.660
those students were already equipped, and
then we approached the National Institute

00:20:16.660 --> 00:20:19.570
on Aging, because they had heard about
our program, and Johns Hopkins had heard

00:20:19.570 --> 00:20:22.390
about the program, and there was  this
collaboration between them, where they

00:20:22.390 --> 00:20:23.850
wanted to increase workforce development.

00:20:24.040 --> 00:20:27.280
So, we went through this whole process
with them where they gave us a grant

00:20:27.450 --> 00:20:30.250
to build what it's called the Yaya
Guide, but it's basically what they

00:20:30.250 --> 00:20:33.610
call the duolingo of caregiving,
which is kind of bite sized training

00:20:33.620 --> 00:20:35.560
modules to meet Gen Z where they're at.

00:20:35.740 --> 00:20:39.100
We've been working on that grant
funded innovation which is the first AI

00:20:39.100 --> 00:20:40.540
powered dementia care training program.

00:20:40.790 --> 00:20:43.580
Right now, we're, like, been prototyping
with students, and it'll be, broadly

00:20:43.580 --> 00:20:44.560
rolled out over the next few months.

00:20:44.830 --> 00:20:48.090
But it's been pretty cool where, there's
an ability and an opportunity to upskill

00:20:48.090 --> 00:20:52.445
the students while they're doing it and
to upskill them through bite sized modules

00:20:52.445 --> 00:20:56.395
where they don't want to necessarily all
go through a hundred hours of coursework

00:20:56.675 --> 00:20:57.945
before they go out in the field.

00:20:58.065 --> 00:21:02.735
You can give them lower acuity companion
level care and then say, watch these one

00:21:02.735 --> 00:21:04.255
minute, two minute, five minute videos.

00:21:04.415 --> 00:21:08.415
Where you get  a tutorial from a
geriatric physician at Johns Hopkins

00:21:08.415 --> 00:21:10.065
or a geriatrician at Duke, et cetera.

00:21:10.065 --> 00:21:10.955
And then you learn that way.

00:21:11.240 --> 00:21:12.180
So that's been pretty cool.

00:21:12.290 --> 00:21:14.150
Then the final thing is a lot
of them learn from the families

00:21:14.150 --> 00:21:16.180
as well, so there's like real
practical field experience.

00:21:16.410 --> 00:21:18.160
Candace Dellacona: I was just going
to say too, and then I want to

00:21:18.160 --> 00:21:19.520
hear sort of Sydney's perspective.

00:21:19.520 --> 00:21:22.810
I think it's important to know, I think
families have a false sense of security

00:21:22.990 --> 00:21:27.370
that when they go through an agency,
if they hire a companion, there is not

00:21:27.380 --> 00:21:31.100
training beyond what you're talking
about, and candidly, the resources

00:21:31.100 --> 00:21:34.680
that you're talking about are top of
the top, and again, another shout out

00:21:34.710 --> 00:21:40.060
for your being very humble and earnest
about how remarkable, CareYaya is in

00:21:40.060 --> 00:21:44.510
that regard, that it has been, received
so many accolades from the National

00:21:44.510 --> 00:21:48.600
Institutes of Health and organizations
like that, that see the need and recognize

00:21:48.600 --> 00:21:50.690
the This is a viable option everyone.

00:21:50.700 --> 00:21:54.240
So Sydney, talk about a little
bit about maybe what your training

00:21:54.240 --> 00:21:55.200
is or what you've learned.

00:21:55.230 --> 00:21:58.680
And I would like to know if you
do something different now, since

00:21:58.680 --> 00:22:03.490
you've been in CareYaya for a while,
and if you are giving those tips to

00:22:03.520 --> 00:22:06.320
your peers who have joined CareYaya.

00:22:07.085 --> 00:22:08.235
Sydney Rosbury: Yeah, absolutely.

00:22:08.345 --> 00:22:12.305
So like Neal said, there is the
certifications list on the app.

00:22:12.325 --> 00:22:14.955
I believe the families can
see it on my profile too.

00:22:14.965 --> 00:22:18.775
It's at least on my profile when I
click on it where there's options

00:22:18.775 --> 00:22:23.900
where you can select if you're CPR
trained, CNA, EMT, or med tech in my

00:22:23.900 --> 00:22:25.980
case, I'm basic life support certified.

00:22:26.170 --> 00:22:29.260
So that encompasses CPR and first aid.

00:22:29.470 --> 00:22:33.450
And those were qualifications
that I needed for my previous job

00:22:33.460 --> 00:22:35.210
working with special needs children.

00:22:35.590 --> 00:22:40.680
So a lot of those initial certifications
can carry over, but  the memory care

00:22:40.680 --> 00:22:45.380
modules and the dementia modules are
really helpful and especially for

00:22:45.380 --> 00:22:50.120
people like me who might not have worked
with older adults that much before.

00:22:50.280 --> 00:22:54.690
And then I would say that a lot of
CareYaya students have majors where we

00:22:54.690 --> 00:22:56.360
are learning about these things too.

00:22:56.610 --> 00:23:00.870
So as a neuroscience major, I'm constantly
learning about the new cutting edge

00:23:00.870 --> 00:23:05.407
things in memory care and Alzheimer's
research, dementia research so I can

00:23:05.407 --> 00:23:09.867
keep those things in mind too as I am
delivering care to people in real life.

00:23:10.447 --> 00:23:11.137
Candace Dellacona: Amazing.

00:23:11.137 --> 00:23:16.012
And, I can't as a sandwich generation
member, I can't imagine anything better

00:23:16.012 --> 00:23:21.112
than having this young, bright student
who is in the medical field, who wants

00:23:21.152 --> 00:23:27.392
to be there, who really sees it more as
a vocation, a calling, as opposed to a

00:23:27.392 --> 00:23:32.382
job and, Neal, to your point about the
burnout and the caregiver industry, we've

00:23:32.382 --> 00:23:34.372
seen a shortage here in New York City.

00:23:34.372 --> 00:23:38.952
So tell us a little, maybe from the
university perspective, you've been

00:23:38.952 --> 00:23:44.812
able to get these amazing universities
on board, and what should a university

00:23:44.852 --> 00:23:50.072
do to become part of CareYaya or are
there students that can get that started

00:23:50.072 --> 00:23:53.542
in certain cities like New York that
maybe you don't have as great of a

00:23:53.542 --> 00:23:55.512
presence and how would one go about that?

00:23:55.787 --> 00:23:57.057
Neal Shah: Yeah, great question, Candace.

00:23:57.077 --> 00:24:01.537
Pleased to say we are as of the last two
to three months starting out in New York.

00:24:01.607 --> 00:24:06.367
So we started at Columbia University where
pre health career advisors usually are

00:24:06.367 --> 00:24:11.217
like main opening point is when pre health
career advisors, biology professors, reach

00:24:11.217 --> 00:24:14.467
out to us because they realize, and I
think this is like an interesting point.

00:24:14.497 --> 00:24:17.797
It philosophically like even with
Sydney's career trajectory and many

00:24:17.797 --> 00:24:18.987
of the students career trajectory.

00:24:19.287 --> 00:24:22.627
It has become harder and harder now to get
into medical school, to get into physician

00:24:22.627 --> 00:24:25.617
assistant school, to get into nurse
practitioner programs than, let's say, 20

00:24:25.617 --> 00:24:29.407
years ago when I was in college, so, as a
result of that, many of the students are

00:24:29.437 --> 00:24:33.557
trying to get a lot of field experience
sometimes  graduate, and then take one to

00:24:33.577 --> 00:24:37.411
three years after college to accumulate
a lot of care experience and then apply.

00:24:37.692 --> 00:24:41.792
So the career advisors know that, and
they're always like looking for how can

00:24:41.792 --> 00:24:45.042
I help this student who really wants to
apply to medical school, who applies to

00:24:45.042 --> 00:24:48.032
physician assistant school, by the way,
physician assistant is a fast growing

00:24:48.032 --> 00:24:49.582
field over the last 20 years, right?

00:24:49.632 --> 00:24:54.392
And many of those schools require
you to have 1000 to 3000 care hours

00:24:54.512 --> 00:24:55.712
to have a competitive application.

00:24:55.712 --> 00:24:59.272
Sometimes people, students prefer
I need to get to 3000 as fast as

00:24:59.272 --> 00:25:00.612
possible so I can show I'm serious.

00:25:01.007 --> 00:25:04.777
Now, mathematically, there's no way
to get that stuff during undergrad

00:25:04.927 --> 00:25:08.657
unless you can do part time, flexible
hours, gig economy work, which no one

00:25:08.657 --> 00:25:09.897
in the care industry is set up for.

00:25:10.117 --> 00:25:10.957
Except CareYaya.

00:25:11.217 --> 00:25:15.147
Whenever the University of Michigan Pre
Health Career Advising hears that, hey,

00:25:15.277 --> 00:25:19.367
here's a way that my students can actually
get field experience in what they want to

00:25:19.367 --> 00:25:23.747
go to, and if they start on CareYaya as
a sophomore, as a junior yes, by the time

00:25:23.747 --> 00:25:27.707
they graduate, they will have 2000, 3000,
plus hours, and they can apply straight.

00:25:28.087 --> 00:25:31.087
And the grad school will be impressed
that they'll be like, wow, this

00:25:31.087 --> 00:25:33.757
student is so passionate that they
went out of their way to do that.

00:25:33.767 --> 00:25:36.637
And then for the students perspective,
it's like, why not do this instead of

00:25:36.637 --> 00:25:39.827
working at the local coffee shop or
doing DoorDash food delivery, right?

00:25:39.827 --> 00:25:41.967
It's like in line with what
I want to do in my future.

00:25:42.227 --> 00:25:45.477
So the schools are very welcoming
of the program and they're

00:25:45.477 --> 00:25:48.467
continually telling students about
it and they love the feedback.

00:25:48.497 --> 00:25:52.007
So I think that's been an easy way
to expand for us, but of course

00:25:52.027 --> 00:25:53.597
we're like a relatively small team.

00:25:53.597 --> 00:25:55.437
So I think when we expanded in
New York, we went,  Columbia

00:25:55.437 --> 00:25:56.577
first because they reached out.

00:25:56.882 --> 00:25:59.502
We now have a couple hundred Columbia
students on actively doing it.

00:25:59.502 --> 00:26:00.472
That's been really awesome.

00:26:00.672 --> 00:26:03.332
One of them was featured on
CNBC, which is really cool.

00:26:03.492 --> 00:26:06.072
Like they actually followed
her into a care session.

00:26:06.262 --> 00:26:07.042
That was really cool.

00:26:07.042 --> 00:26:09.172
And then we're also active at Fordham.

00:26:09.497 --> 00:26:12.717
And I believe Hunter College we just
started, but of course,  if you guys

00:26:12.717 --> 00:26:16.157
know anyone at NYU or any of the other
great universities we'd love to expand

00:26:16.157 --> 00:26:20.117
because like you said, New York is a
huge market and sometimes I'm running

00:26:20.117 --> 00:26:22.487
this in North Carolina, we're always
surprised when we go to new markets to

00:26:22.487 --> 00:26:24.057
realize what the cost of home care is.

00:26:24.397 --> 00:26:25.247
And I was stunned.

00:26:25.267 --> 00:26:29.057
I think in New York, it's
averaging like 42 or 45 per hour.

00:26:29.057 --> 00:26:31.547
It's something unbelievably high, and

00:26:31.932 --> 00:26:32.472
Candace Dellacona: Absolutely.

00:26:33.032 --> 00:26:36.552
And it price was people out of
the market almost immediately.

00:26:36.952 --> 00:26:40.642
And, Sydney, I would love to know,
you have all of these hours under your

00:26:40.642 --> 00:26:42.902
belt and you are a  healthcare major.

00:26:43.102 --> 00:26:44.722
What is next for you?

00:26:44.822 --> 00:26:51.432
And what experiences from CareYaya will
you take in your future profession?

00:26:52.387 --> 00:26:54.987
Sydney Rosbury: Yeah, so I
am hoping, I'm in the process

00:26:54.987 --> 00:26:58.822
right now of applying to several
different Pre med gap year programs.

00:26:59.062 --> 00:27:02.382
I would really like to get into one
of those because most of them allow

00:27:02.382 --> 00:27:06.512
a research component as well as a
clinical care job and I think that would

00:27:06.522 --> 00:27:10.503
be a really cool combination to have
and it's a combination that's pretty

00:27:10.503 --> 00:27:15.613
difficult to balance if you don't have
a specific program designed for it.

00:27:15.883 --> 00:27:18.793
Because if you have a research job,
that's going to be a full time job.

00:27:18.833 --> 00:27:22.633
And if you have a clinical care job, that
will be, but some of these allow for both.

00:27:22.893 --> 00:27:24.453
So that is my goal right now.

00:27:24.643 --> 00:27:29.713
And I will say that CareYaya has had
such an impact on me and I think it's

00:27:29.723 --> 00:27:34.083
really shown me the importance of
treating patients as an individual

00:27:34.333 --> 00:27:39.213
and as a person and not generalizing
care to an entire population because

00:27:39.213 --> 00:27:44.723
the reality is each person has really
specific needs and it's really important

00:27:44.733 --> 00:27:48.213
to listen to their advocates,  whether
that be their son, their daughter,

00:27:48.213 --> 00:27:50.308
their spouse, brother or sister.

00:27:50.508 --> 00:27:53.348
Because those people truly
do know the patient best.

00:27:53.598 --> 00:27:58.238
And I have so many examples of that, that
I've just been really thankful that the

00:27:58.238 --> 00:28:03.588
CareYaya families are also so helpful,
and they are really just hoping for

00:28:03.588 --> 00:28:07.028
the best for their loved one, and they
give me that information that I need.

00:28:07.028 --> 00:28:13.078
So it's taught me a lot about care
advocacy, and just how to approach a

00:28:13.078 --> 00:28:17.038
care situation, too, to make sure that
the patient's needs are fully met.

00:28:17.658 --> 00:28:20.438
Candace Dellacona: You've almost
created a runway for yourself and

00:28:20.788 --> 00:28:24.138
becoming the best caregiver in a
professional setting that you can.

00:28:24.138 --> 00:28:27.048
And CareYaya has brought
you to that place.

00:28:27.318 --> 00:28:30.028
And I think one of the things
that you said that is so important

00:28:30.038 --> 00:28:31.708
is the advocacy piece, right?

00:28:31.728 --> 00:28:35.118
That's what we're trying to do with
the Sandwich Generation Survival

00:28:35.118 --> 00:28:39.728
Guide is provide these resources like
CareYaya, so that those of us stuck

00:28:39.728 --> 00:28:42.668
in the middle trying to advocate
for our loved ones, whether it's our

00:28:42.668 --> 00:28:46.773
spouse and Neal in your circumstance,
thank goodness your wife is okay.

00:28:47.033 --> 00:28:51.263
Having the sort of inside view of
the limited options and knowing

00:28:51.263 --> 00:28:54.853
it's not one size fits all and
that everyone is entitled to have

00:28:54.853 --> 00:28:56.403
the care customized for them.

00:28:56.403 --> 00:29:01.933
And it really should be something that
is the norm as opposed to the anomaly.

00:29:02.343 --> 00:29:07.883
So I really can't thank you both enough
for taking the time to share with us

00:29:07.923 --> 00:29:10.533
this incredible mission of CareYaya.

00:29:10.553 --> 00:29:15.173
Neal, do you have any sort of maybe
inside scoop of what's coming next

00:29:15.203 --> 00:29:18.793
other than the amazing technology
that you've obviously developed?

00:29:19.173 --> 00:29:21.803
Neal Shah: Yeah, actually, I have a
very exciting project that's coming

00:29:21.803 --> 00:29:24.923
next that's rolling out quietly
across the country right now, which

00:29:24.923 --> 00:29:28.213
is regarding people's troubling
experiences with health insurance.

00:29:28.353 --> 00:29:30.883
So as we've all learned, I think
it's been a national conversation

00:29:30.883 --> 00:29:34.193
where, health insurance claims
denials have been skyrocketing

00:29:34.203 --> 00:29:35.563
in the last two to three years.

00:29:35.763 --> 00:29:38.573
And we see, of course, like
with the United healthcare event

00:29:38.753 --> 00:29:42.113
it highlighted in the national
attention, but we had been seeing it.

00:29:42.458 --> 00:29:44.498
One, I've experienced it myself,
like during my wife's cancer, a

00:29:44.498 --> 00:29:47.428
lot of claims were denied and I was
fighting it for hours and hours on the

00:29:47.428 --> 00:29:49.198
phone and writing all these letters.

00:29:49.408 --> 00:29:53.898
But then we started seeing it in our
caregiving population where as Medicare

00:29:53.898 --> 00:29:57.938
now has been shifted to being administered
by Medicare Advantage plans, like over

00:29:57.948 --> 00:30:00.348
half of the country's Medicare is going
through Medicare Advantage, you know,

00:30:00.348 --> 00:30:03.928
these are for profit plans and they have
absurdly high rates of denying claims.

00:30:04.178 --> 00:30:08.518
So we're seeing it across populations
with, such as dementia such as terminal

00:30:08.518 --> 00:30:12.248
cancer  where routine medications,
we're seeing procedures, checkups

00:30:12.248 --> 00:30:15.138
are being denied, and it's creating
a financial problem for people.

00:30:15.138 --> 00:30:19.068
So,  we basically rolled out a new project
through CareYaya called the Counterforce

00:30:19.088 --> 00:30:23.338
Health which is a suite of AI tools which
we're just giving away for free to people.

00:30:23.603 --> 00:30:28.103
Like we built it as a passion project
to automate the creation of well crafted

00:30:28.103 --> 00:30:29.713
appeals to the insurance companies.

00:30:29.863 --> 00:30:32.353
And the statistic there was we
did a lot of research on this.

00:30:32.353 --> 00:30:37.008
And really, the problem is  of the 49
million people that have had a denied

00:30:37.008 --> 00:30:40.028
claim within the last year, less
than 1 percent of people appealed.

00:30:40.388 --> 00:30:42.928
Because most people don't know
their rights, or most people

00:30:42.938 --> 00:30:43.918
think it's too intimidating.

00:30:43.918 --> 00:30:48.248
How am I gonna write an 8 page letter
with medical necessity citations, fixing

00:30:48.248 --> 00:30:49.848
incorrect billing codes, things like that.

00:30:49.858 --> 00:30:50.648
They're overwhelmed.

00:30:50.858 --> 00:30:53.278
They're like, I don't have a brother
or sister who's a doctor who can do

00:30:53.278 --> 00:30:56.743
this for me, so I'll just eat the
cost, if I'm denied my meds, I'll

00:30:56.743 --> 00:30:59.323
pay, whatever, a few hundred bucks
or I'll let it go to collections,

00:30:59.323 --> 00:31:02.763
so or in many cases, if it's a prior
auth, people just not get the care.

00:31:03.083 --> 00:31:04.543
So we thought this is an outrage.

00:31:04.563 --> 00:31:07.393
And then when we started talking a lot
of the clinicians, they were like, I

00:31:07.393 --> 00:31:11.573
don't have the time to do this because
it cost my staff time and money and

00:31:11.573 --> 00:31:15.863
an average appeal cost a clinic around
45 dollars to process so that I can

00:31:15.863 --> 00:31:18.223
only write a few appeal letters once
in a while, but not all of them.

00:31:18.493 --> 00:31:20.813
So we thought this is a
great use case for AI.

00:31:21.073 --> 00:31:25.943
So we trained AI models using thousands
and thousands of examples and case studies

00:31:25.983 --> 00:31:28.153
of appeals that have successfully worked.

00:31:29.238 --> 00:31:32.258
And now we've gotten it down  to the
point where you can upload your denial

00:31:32.258 --> 00:31:35.848
letter, you can upload your coverage
policy, any other backup information,

00:31:35.868 --> 00:31:40.138
and within two minutes, it crafts a very
well engineered, detailed appeal letter

00:31:40.138 --> 00:31:45.938
with real citations of okay, you had XYZ
hospitalization, this is why it should be

00:31:45.938 --> 00:31:50.278
covered, you're on this XYZ medication for
cancer, this is why it should be covered

00:31:50.533 --> 00:31:54.683
so you give full citations and then we are
able to send the appeal letter for you.

00:31:54.883 --> 00:31:58.973
And then we built a voice AI agent
that can actually call and deal with

00:31:58.973 --> 00:32:01.343
the insurance company's claim and
billing department on your behalf.

00:32:01.563 --> 00:32:04.953
So these are all like the pain points
that people don't want to deal with,

00:32:04.983 --> 00:32:08.483
or when they're sick, they find it
extremely stressful to deal with, or

00:32:08.483 --> 00:32:10.053
their family caregiver has to deal with.

00:32:10.428 --> 00:32:12.068
So these are ways to
reduce caregiver stress.

00:32:12.348 --> 00:32:15.078
So we're  rolling that out now and
that's going to be like, that's probably

00:32:15.078 --> 00:32:18.998
the most exciting thing for 2025 is
want to improve  care advocacy work.

00:32:19.008 --> 00:32:22.218
And I think our healthcare system
is just so broken, like this, my

00:32:22.468 --> 00:32:25.468
takeaway, it's like screwing over
all these people who  cannot afford

00:32:25.698 --> 00:32:27.648
any extra time or financial stress.

00:32:28.113 --> 00:32:31.273
And the I'd say technology has
been asymmetrically weaponized,

00:32:31.283 --> 00:32:32.903
by the large insurance companies.

00:32:32.923 --> 00:32:36.243
And, this is a good time to give
people the tools to fight back.

00:32:36.303 --> 00:32:39.633
Candace Dellacona: Neal, if we needed any
more proof that you're such a good egg

00:32:39.643 --> 00:32:44.813
using, your skills and your passion and
your experience trying to help the rest

00:32:44.813 --> 00:32:47.593
of us muddle through being advocates.

00:32:47.603 --> 00:32:50.043
From the bottom of my
heart, thank you so much.

00:32:50.073 --> 00:32:54.528
And we are going to put all
of these resources online.

00:32:54.898 --> 00:32:58.698
And Sydney, I just want to wish you
the best of luck as you graduate.

00:32:58.728 --> 00:33:03.658
And as you put forth your applications,
any med school or graduate school

00:33:03.658 --> 00:33:05.598
would be so lucky to have you.

00:33:05.978 --> 00:33:10.398
And I am sure that, your path
has been enriched by so many of

00:33:10.398 --> 00:33:11.688
the seniors that you've helped.

00:33:12.238 --> 00:33:16.498
I just knowing you the little bit that
I do, I know that you've enriched their

00:33:16.498 --> 00:33:18.578
lives and I'm sure they've enriched yours.

00:33:19.198 --> 00:33:22.708
And for all of those who are
listening to this, who's saying,

00:33:22.748 --> 00:33:25.998
Hey, one way university student
would be a great fit for this.

00:33:26.028 --> 00:33:28.328
We'll make sure to have
those resources for you.

00:33:28.358 --> 00:33:30.448
Any university administrators as well.

00:33:30.448 --> 00:33:31.988
I'll put you in touch with Neal.

00:33:32.488 --> 00:33:36.108
But I can't thank you both enough for
spending such time and sharing your

00:33:36.108 --> 00:33:38.208
passion and your mission with us.

00:33:38.278 --> 00:33:39.508
Thank you so much guys.

00:33:39.953 --> 00:33:42.213
Sydney Rosbury: Thank you so
much for this opportunity.

00:33:42.683 --> 00:33:43.993
Neal Shah: Yeah, thanks for
the opportunity Candace.

00:33:44.013 --> 00:33:44.693
This was awesome.