The Week in Brand Storytelling

Meg Coffey joins Clare Reid and Mike Drysdale to scale Mount Marketer. Sharing insights into her favourite ad campaign of all time, a tool and resource every marketer should be aware of, what's over, what's now, and what's next in the world of marketing.

Show Notes

Join the TWIBS team of Mike Drysdale and Clare Reid as they interview the award-winning social media and digital marketing strategist, Meg Coffey. This episode, Meg provides Ryan Reynold’s x Peloton’s recent ‘And Just Like That’ campaign as an inspiring example of real-time marketing -  her Call to Adventure. On The Trail of Trials, we discuss Twitter and the value it holds for networking. Finally, at the Peak of Mt. Marketer, Meg offers her perspective on what's over (blanding), what's now (community/niche/authenticity) and what's next (human touch + customer service/experience).

Episode Breakdown:
The Call to Adventure (Ryan Reynolds x Peloton) – 5:02
https://www.youtube.com/watch?v=N2OQc...
https://variety.com/2021/tv/news/ryan...
https://www.thedrum.com/news/2021/12/...
The Trail of Trials (Twitter) - 10:58
https://twitter.com/TexanMeg
https://twitter.com/smperth
https://twitter.com/state_of_social
https://twitter.com/coffey_tea
The Peak of Mt. Marketer (Blanding, Community/Niche/Authenticity, Human Touch + Customer Experience/Service) - 15:40
https://coffeyandtea.com

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenets of brand storytelling to bring their marketing campaigns to life. Brand storytelling and branded entertainment are crucial elements in any content marketing strategy. Like everything we produce, we’ve tried to do it in an entertaining and light-hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!

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What is The Week in Brand Storytelling?

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand Storytelling is a crucial element in any content marketing strategy.