When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question.
He asked candidate Obama whether he’d ever smoked m*rijuana.
And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it.
Obama said, “When I was a kid, I inhaled. That was the point.”
Because Obama was already seen as a likeable, smart and competent guy something called the Pratfall Effect kicked in, and made him even more likeable, because now he didn’t seem “too perfect.”
And it turns out that’s what’s true for presidential candidates can also be true for regular people, celebrities, and consumer brands, too...
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What is Choice Hacking: The Marketing Psychology Podcast?
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener