As a principal at Eastbanc, a prominent retail landlord in the Georgetown neighborhood of Washington DC, Philippe Lanier has been having a lot of conversations with retail partners. Through steady communication, Philippe and his tenants are determining the best way to navigate current realities, and develop a forward-looking plan for success that revolves around serving shoppers in the best way possible.
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.