Back on T-R-A-C-K

Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco.
Her Mission - Build personal connections with future talent by amplifying authentic content from current employees.
She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service.
Resources
https://www.facebook.com/WeAreCisco/
https://twitter.com/WeAreCisco
https://www.linkedin.com/in/carmenshirkeycollins/

Show Notes

Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco.
Her Mission - Build personal connections with future talent by amplifying authentic content from current employees.
She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service.
Resources
https://www.facebook.com/WeAreCisco/
https://twitter.com/WeAreCisco
https://www.linkedin.com/in/carmenshirkeycollins/

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.