So you want to raise money from investors, you just need to put
it online right? Well, this video is a blast from the past
of a video I recorded to help people who were putting together
real estate syndications and funds. In order to understand
what that online medium looks like that it isn't just a put it
up and magically money appears. But it's talking specifically
about the online marketing media itself. So how does that need to
be looked at? What's the framework for the for online
marketing in terms of finding those investors, I know you're
gonna find this video helpful.
In what we're doing is we're specifically talking in this
video about the media itself, about the way that we
communicate online and how we do it the mechanisms that takes
place. So let's think about online. Now, this day and age,
most of the time, when we think about online, we're probably
thinking about Facebook, we're thinking about Instagram, we're
thinking about YouTube, we're thinking about LinkedIn, we're
thinking about maybe a blog somewhere, you're maybe thinking
about podcasts, that's tends to be the kinds of things that
we're thinking about in in our current environment. So we've
also got different ways, different media types in order
to do that. And so we can communicate on those media
through video. We can communicate through audio, we
can communicate through text. And we can communicate through
the use of image. Now, in order of how well these work, and how
well how sticky they are probably videos, number one,
audios number two, text is number three, and images number
four, in terms of actually converting mindset and capturing
and capturing some attention. Now that image is going to
capture immediate attention. But unless there's something
compelling there, it's immediately going to fall off.
So I would say video is number one, audio, then text them
image. And so all these different media, we can put into
what we traditionally think of in as online media. And there is
also a growing world right now, in terms of actually how people
perceive these different sources of media. So Facebook,
Instagram, YouTube, there's a perception out there that
marketers simply need to put it up there and broadcast their
message and they're suddenly going to be able to get
investors, or they're going to be able to get customers. And
that simply isn't true. So these are excellent sources, and they
allow us to communicate. But what there's there's two
different mechanisms to do. Obviously, there's organic
traffic that's created or that there can be advertising
now your organic, you probably are going to have more interest
if because these people already have some relationship with you.
So if you have organic traffic and you're putting it on, on
Facebook, those are people who've already either liked your
page or they've friended you or something like that. Whereas
advertising you're interrupting them in where they're at. So
advertising is interrupting in organic, you may have some
engagement
in organic, you're more likely to have that now if you don't
have a big list that's understandable that you don't
have a lot of friends and followers on Facebook. But and
here's why. It doesn't actually matter. If you look Add any of
the big marketers, you'll notice that sometimes they'll have a
lot of followers and sometimes the big companies and the big
names that you know about don't have a lot of followers at all.
And why? Because it followers don't matter. Followers do not
matter on Facebook, on Instagram, on YouTube on
LinkedIn, it is a waste of time to go after. It's not a waste of
time, I guess in sort in terms of getting organic traffic. But
in terms of your time spent, time spent building those
followers, it's not time well spent. And why is that? Because
on Facebook, on Instagram, on YouTube, they're all liking you
and following you and things like that, but you don't own
that list. So those are all people that you can't
immediately get in touch with whenever you want, unless
they're already within on your list. So if I meet Joe, or Joe
likes my page, and I want to really get in touch with him and
send him a specific message, there's no real mechanism for me
to do that that's really engaging, what I'm trying to do
there is I'm putting a post up, I'm hoping that Joe ultimately
sees it, and then and can engage with it in some way. But what if
Joe is in Tibet at the time for the next month, he's never going
to see that post that I put up. Or what if Facebook changes its
algorithm, they all do this from time to time and make it so that
your content is less viewed, you suddenly have a much less
possibility to engage with them for any period of time. So what
what we are ultimately trying to do is build a list. And so you
probably are thinking well, okay, then you what you did
right up here is my awesome website.
Is my awesome website, where I've got a great logo. And then
I've got this great menu bar, it's got the home, it's got
investments. It's got my blog, and it's got contact
information. And then I've got a really cool live video here
about a neat building. That's really pretty. And then I've got
some news over here. And then I've also got a contact us page,
right? And here it says contact us. And it's lets them put in
their name and their email, even their phone number and then send
me a message and say, Wow, I can't wait to hear more. How
often does this actually happen that somebody fills out that
contact page and says I want them to do more? I mean, even if
they have the ability to find it from the very beginning? Because
they're looking for you probably, but if they're not
looking for you, how likely is it that they're actually going
to have traffic to this page? It's probably doesn't exist.
Now, it's not to say that your website isn't important and that
I'm saying don't do a website? I'm absolutely not. I'm saying
you need to have a website. But you don't need a website in
order to build your list. The purpose of your website, I'm
also by the way, not saying don't do a contact us page,
because why not? But what I am saying is that the purpose of
your website, it is entirely for social proof. And by social
proof, I mean so that when somebody Google's you because
you've talked to them, they they see, oh, this person's legit.
They've got real results. Maybe they have testimonials. Maybe
they've got some press releases on it. And so suddenly now you
look like the real deal. So that's the role of a website.
And what other people do is they build a different kind of
webpage. And this is the kind of web page we call a funnel And so
you've probably if you've been looking at marketing, you've
seen ads for Click Funnels or funnel this or funnel that. And
funnels are perfect, because what we're trying to do with a
funnel, a funnel? Well, a funnel has two roles, it is to build a
list or set a time to talk.
And so what's the best funnel look like doesn't even need your
logo on it, it needs some sort of some sort of meat media in
order to convey a message to communicate a message, just like
we talked about an investor target lock. Some sort of
compelling message that they were driven to from the online,
from online media maybe or some sort of ad source. So they're
driven to this webpage, some sort of message, that's enough
for them to want to hear more. And then ultimately enough for
them to opt in, give you their name, give you their email,
maybe their phone and maybe schedule a time to talk. And the
purpose of that is, again, build a list set a time to talk, they
are actually building a list from both of these.
And this is a mechanism for you to communicate your art, your
website is really grounded, though, in that social proof.
And your funnel is really grounded in building a list. And
this is the online media. This is the territory that we're
taking place in right now today, and losing track of this and
thinking that, well, I'm gonna get traffic just by putting
something up on Facebook is not going to happen. You may even
drive them to your awesome website, but you're not going to
convert them and you're not ultimately going to add them to
your list. The only way to do this is to have possibly
compelling content up here, and then drive them to a funnel to
build the list. And then when you have the conversation, it
goes back to the website, they're Googling back to you to
find out more information. My name is Tilden Moschetti. I know
that you found that video helpful to see what the
framework looks like for for any sort of syndication or fun deal
that you're putting online. And you're using online resources
from everything from social media to website in order to
understand that it also puts together in context what we mean
by funnels versus websites and discusses that and I'm sure that
that's been helpful as well. Again, my name is Tilden
Moschetti. I'm a syndication attorney with the Moschetti
Syndication Law Group. If we can help you be successful, too, in
your Regulation D Rule 506(b) or 506(c) offering, give us a call.
We definitely take care of the legal documents that you're
going to need to be in compliance with the SEC and
state regulators. But we also can go beyond them that we can
help you be successful as well by talking through the different
things that come up as well.