1
00:00:00,210 --> 00:00:02,910
So you want to raise money from
investors, you just need to put

2
00:00:02,910 --> 00:00:06,690
it online right? Well, this
video is a blast from the past

3
00:00:06,690 --> 00:00:10,350
of a video I recorded to help
people who were putting together

4
00:00:10,350 --> 00:00:14,070
real estate syndications and
funds. In order to understand

5
00:00:14,160 --> 00:00:18,780
what that online medium looks
like that it isn't just a put it

6
00:00:18,780 --> 00:00:22,890
up and magically money appears.
But it's talking specifically

7
00:00:22,890 --> 00:00:27,840
about the online marketing media
itself. So how does that need to

8
00:00:27,960 --> 00:00:32,610
be looked at? What's the
framework for the for online

9
00:00:32,610 --> 00:00:36,840
marketing in terms of finding
those investors, I know you're

10
00:00:36,840 --> 00:00:38,310
gonna find this video helpful.

11
00:00:49,500 --> 00:00:53,670
In what we're doing is we're
specifically talking in this

12
00:00:53,670 --> 00:00:57,900
video about the media itself,
about the way that we

13
00:00:57,900 --> 00:01:02,940
communicate online and how we do
it the mechanisms that takes

14
00:01:02,940 --> 00:01:08,850
place. So let's think about
online. Now, this day and age,

15
00:01:08,850 --> 00:01:12,450
most of the time, when we think
about online, we're probably

16
00:01:12,450 --> 00:01:16,620
thinking about Facebook, we're
thinking about Instagram, we're

17
00:01:16,620 --> 00:01:20,640
thinking about YouTube, we're
thinking about LinkedIn, we're

18
00:01:20,640 --> 00:01:27,000
thinking about maybe a blog
somewhere, you're maybe thinking

19
00:01:27,000 --> 00:01:33,270
about podcasts, that's tends to
be the kinds of things that

20
00:01:33,270 --> 00:01:39,630
we're thinking about in in our
current environment. So we've

21
00:01:39,630 --> 00:01:44,820
also got different ways,
different media types in order

22
00:01:44,820 --> 00:01:51,060
to do that. And so we can
communicate on those media

23
00:01:51,210 --> 00:02:02,070
through video. We can
communicate through audio, we

24
00:02:02,070 --> 00:02:11,730
can communicate through text.
And we can communicate through

25
00:02:15,240 --> 00:02:23,070
the use of image. Now, in order
of how well these work, and how

26
00:02:23,070 --> 00:02:26,550
well how sticky they are
probably videos, number one,

27
00:02:26,820 --> 00:02:31,620
audios number two, text is
number three, and images number

28
00:02:31,620 --> 00:02:35,430
four, in terms of actually
converting mindset and capturing

29
00:02:36,300 --> 00:02:40,440
and capturing some attention.
Now that image is going to

30
00:02:40,440 --> 00:02:42,900
capture immediate attention. But
unless there's something

31
00:02:42,900 --> 00:02:45,180
compelling there, it's
immediately going to fall off.

32
00:02:46,350 --> 00:02:49,980
So I would say video is number
one, audio, then text them

33
00:02:50,010 --> 00:02:58,890
image. And so all these
different media, we can put into

34
00:02:58,890 --> 00:03:05,220
what we traditionally think of
in as online media. And there is

35
00:03:05,250 --> 00:03:15,510
also a growing world right now,
in terms of actually how people

36
00:03:15,510 --> 00:03:24,240
perceive these different sources
of media. So Facebook,

37
00:03:24,240 --> 00:03:28,230
Instagram, YouTube, there's a
perception out there that

38
00:03:28,260 --> 00:03:31,650
marketers simply need to put it
up there and broadcast their

39
00:03:31,650 --> 00:03:33,930
message and they're suddenly
going to be able to get

40
00:03:33,930 --> 00:03:36,900
investors, or they're going to
be able to get customers. And

41
00:03:36,900 --> 00:03:42,480
that simply isn't true. So these
are excellent sources, and they

42
00:03:42,480 --> 00:03:46,110
allow us to communicate. But
what there's there's two

43
00:03:46,110 --> 00:03:51,780
different mechanisms to do.
Obviously, there's organic

44
00:03:51,810 --> 00:03:55,890
traffic that's created or that
there can be advertising

45
00:04:01,830 --> 00:04:05,580
now your organic, you probably
are going to have more interest

46
00:04:05,610 --> 00:04:09,600
if because these people already
have some relationship with you.

47
00:04:09,630 --> 00:04:13,020
So if you have organic traffic
and you're putting it on, on

48
00:04:13,020 --> 00:04:15,870
Facebook, those are people
who've already either liked your

49
00:04:15,870 --> 00:04:20,700
page or they've friended you or
something like that. Whereas

50
00:04:20,700 --> 00:04:26,040
advertising you're interrupting
them in where they're at. So

51
00:04:26,040 --> 00:04:34,110
advertising is interrupting in
organic, you may have some

52
00:04:34,110 --> 00:04:34,770
engagement

53
00:04:41,700 --> 00:04:44,880
in organic, you're more likely
to have that now if you don't

54
00:04:44,880 --> 00:04:47,220
have a big list that's
understandable that you don't

55
00:04:47,220 --> 00:04:53,160
have a lot of friends and
followers on Facebook. But and

56
00:04:53,190 --> 00:05:00,810
here's why. It doesn't actually
matter. If you look Add any of

57
00:05:00,810 --> 00:05:04,920
the big marketers, you'll notice
that sometimes they'll have a

58
00:05:04,920 --> 00:05:08,100
lot of followers and sometimes
the big companies and the big

59
00:05:08,100 --> 00:05:11,310
names that you know about don't
have a lot of followers at all.

60
00:05:11,370 --> 00:05:27,270
And why? Because it followers
don't matter. Followers do not

61
00:05:27,270 --> 00:05:31,710
matter on Facebook, on
Instagram, on YouTube on

62
00:05:31,710 --> 00:05:37,740
LinkedIn, it is a waste of time
to go after. It's not a waste of

63
00:05:37,740 --> 00:05:41,520
time, I guess in sort in terms
of getting organic traffic. But

64
00:05:41,550 --> 00:05:45,840
in terms of your time spent,
time spent building those

65
00:05:45,840 --> 00:05:51,930
followers, it's not time well
spent. And why is that? Because

66
00:05:51,930 --> 00:05:55,650
on Facebook, on Instagram, on
YouTube, they're all liking you

67
00:05:55,650 --> 00:05:59,160
and following you and things
like that, but you don't own

68
00:05:59,160 --> 00:06:03,750
that list. So those are all
people that you can't

69
00:06:03,780 --> 00:06:07,980
immediately get in touch with
whenever you want, unless

70
00:06:07,980 --> 00:06:14,100
they're already within on your
list. So if I meet Joe, or Joe

71
00:06:14,100 --> 00:06:17,400
likes my page, and I want to
really get in touch with him and

72
00:06:17,400 --> 00:06:21,240
send him a specific message,
there's no real mechanism for me

73
00:06:21,240 --> 00:06:24,480
to do that that's really
engaging, what I'm trying to do

74
00:06:24,480 --> 00:06:28,830
there is I'm putting a post up,
I'm hoping that Joe ultimately

75
00:06:28,830 --> 00:06:33,780
sees it, and then and can engage
with it in some way. But what if

76
00:06:33,780 --> 00:06:38,250
Joe is in Tibet at the time for
the next month, he's never going

77
00:06:38,250 --> 00:06:42,600
to see that post that I put up.
Or what if Facebook changes its

78
00:06:42,600 --> 00:06:46,440
algorithm, they all do this from
time to time and make it so that

79
00:06:46,440 --> 00:06:50,610
your content is less viewed, you
suddenly have a much less

80
00:06:50,610 --> 00:06:57,570
possibility to engage with them
for any period of time. So what

81
00:06:58,830 --> 00:07:06,060
what we are ultimately trying to
do is build a list. And so you

82
00:07:06,060 --> 00:07:09,600
probably are thinking well,
okay, then you what you did

83
00:07:09,600 --> 00:07:15,660
right up here is my awesome
website.

84
00:07:26,910 --> 00:07:33,990
Is my awesome website, where
I've got a great logo. And then

85
00:07:33,990 --> 00:07:39,960
I've got this great menu bar,
it's got the home, it's got

86
00:07:39,960 --> 00:07:49,890
investments. It's got my blog,
and it's got contact

87
00:07:49,890 --> 00:07:56,670
information. And then I've got a
really cool live video here

88
00:07:56,700 --> 00:08:07,080
about a neat building. That's
really pretty. And then I've got

89
00:08:07,290 --> 00:08:14,790
some news over here. And then
I've also got a contact us page,

90
00:08:14,790 --> 00:08:19,980
right? And here it says contact
us. And it's lets them put in

91
00:08:19,980 --> 00:08:24,240
their name and their email, even
their phone number and then send

92
00:08:24,240 --> 00:08:30,480
me a message and say, Wow, I
can't wait to hear more. How

93
00:08:30,480 --> 00:08:33,930
often does this actually happen
that somebody fills out that

94
00:08:33,930 --> 00:08:37,560
contact page and says I want
them to do more? I mean, even if

95
00:08:37,560 --> 00:08:41,850
they have the ability to find it
from the very beginning? Because

96
00:08:41,850 --> 00:08:44,670
they're looking for you
probably, but if they're not

97
00:08:44,670 --> 00:08:48,420
looking for you, how likely is
it that they're actually going

98
00:08:48,420 --> 00:08:52,470
to have traffic to this page?
It's probably doesn't exist.

99
00:08:53,010 --> 00:08:57,000
Now, it's not to say that your
website isn't important and that

100
00:08:57,000 --> 00:09:00,330
I'm saying don't do a website?
I'm absolutely not. I'm saying

101
00:09:00,330 --> 00:09:03,600
you need to have a website. But
you don't need a website in

102
00:09:03,600 --> 00:09:07,770
order to build your list. The
purpose of your website, I'm

103
00:09:07,770 --> 00:09:11,010
also by the way, not saying
don't do a contact us page,

104
00:09:11,670 --> 00:09:17,490
because why not? But what I am
saying is that the purpose of

105
00:09:17,490 --> 00:09:23,640
your website, it is entirely for
social proof. And by social

106
00:09:23,640 --> 00:09:26,640
proof, I mean so that when
somebody Google's you because

107
00:09:26,640 --> 00:09:30,870
you've talked to them, they they
see, oh, this person's legit.

108
00:09:30,900 --> 00:09:38,130
They've got real results. Maybe
they have testimonials. Maybe

109
00:09:38,130 --> 00:09:43,920
they've got some press releases
on it. And so suddenly now you

110
00:09:43,920 --> 00:09:47,760
look like the real deal. So
that's the role of a website.

111
00:09:48,150 --> 00:09:56,430
And what other people do is they
build a different kind of

112
00:09:56,430 --> 00:10:01,680
webpage. And this is the kind of
web page we call a funnel And so

113
00:10:01,710 --> 00:10:04,110
you've probably if you've been
looking at marketing, you've

114
00:10:04,110 --> 00:10:09,660
seen ads for Click Funnels or
funnel this or funnel that. And

115
00:10:09,660 --> 00:10:13,890
funnels are perfect, because
what we're trying to do with a

116
00:10:13,890 --> 00:10:20,130
funnel, a funnel? Well, a funnel
has two roles, it is to build a

117
00:10:20,130 --> 00:10:26,730
list or set a time to talk.

118
00:10:33,120 --> 00:10:36,120
And so what's the best funnel
look like doesn't even need your

119
00:10:36,120 --> 00:10:42,900
logo on it, it needs some sort
of some sort of meat media in

120
00:10:42,900 --> 00:10:46,650
order to convey a message to
communicate a message, just like

121
00:10:46,650 --> 00:10:52,590
we talked about an investor
target lock. Some sort of

122
00:10:52,590 --> 00:10:57,900
compelling message that they
were driven to from the online,

123
00:10:58,170 --> 00:11:02,370
from online media maybe or some
sort of ad source. So they're

124
00:11:02,370 --> 00:11:05,850
driven to this webpage, some
sort of message, that's enough

125
00:11:05,850 --> 00:11:10,080
for them to want to hear more.
And then ultimately enough for

126
00:11:10,080 --> 00:11:17,130
them to opt in, give you their
name, give you their email,

127
00:11:17,760 --> 00:11:27,930
maybe their phone and maybe
schedule a time to talk. And the

128
00:11:27,930 --> 00:11:31,620
purpose of that is, again, build
a list set a time to talk, they

129
00:11:31,620 --> 00:11:35,310
are actually building a list
from both of these.

130
00:11:44,660 --> 00:11:47,510
And this is a mechanism for you
to communicate your art, your

131
00:11:47,510 --> 00:11:51,020
website is really grounded,
though, in that social proof.

132
00:11:51,230 --> 00:11:54,890
And your funnel is really
grounded in building a list. And

133
00:11:54,920 --> 00:11:58,490
this is the online media. This
is the territory that we're

134
00:11:58,490 --> 00:12:03,770
taking place in right now today,
and losing track of this and

135
00:12:03,770 --> 00:12:06,350
thinking that, well, I'm gonna
get traffic just by putting

136
00:12:06,350 --> 00:12:09,980
something up on Facebook is not
going to happen. You may even

137
00:12:09,980 --> 00:12:12,650
drive them to your awesome
website, but you're not going to

138
00:12:12,650 --> 00:12:15,080
convert them and you're not
ultimately going to add them to

139
00:12:15,080 --> 00:12:19,250
your list. The only way to do
this is to have possibly

140
00:12:19,250 --> 00:12:23,570
compelling content up here, and
then drive them to a funnel to

141
00:12:23,570 --> 00:12:26,690
build the list. And then when
you have the conversation, it

142
00:12:26,690 --> 00:12:30,530
goes back to the website,
they're Googling back to you to

143
00:12:30,530 --> 00:12:34,280
find out more information. My
name is Tilden Moschetti. I know

144
00:12:34,280 --> 00:12:37,220
that you found that video
helpful to see what the

145
00:12:37,220 --> 00:12:42,860
framework looks like for for any
sort of syndication or fun deal

146
00:12:42,860 --> 00:12:47,150
that you're putting online. And
you're using online resources

147
00:12:47,150 --> 00:12:51,470
from everything from social
media to website in order to

148
00:12:51,470 --> 00:12:55,460
understand that it also puts
together in context what we mean

149
00:12:55,460 --> 00:12:59,690
by funnels versus websites and
discusses that and I'm sure that

150
00:12:59,690 --> 00:13:02,810
that's been helpful as well.
Again, my name is Tilden

151
00:13:02,810 --> 00:13:05,870
Moschetti. I'm a syndication
attorney with the Moschetti

152
00:13:05,870 --> 00:13:10,010
Syndication Law Group. If we can
help you be successful, too, in

153
00:13:10,010 --> 00:13:15,890
your Regulation D Rule 506(b) or
506(c) offering, give us a call.

154
00:13:16,040 --> 00:13:18,890
We definitely take care of the
legal documents that you're

155
00:13:18,890 --> 00:13:22,430
going to need to be in
compliance with the SEC and

156
00:13:22,490 --> 00:13:26,240
state regulators. But we also
can go beyond them that we can

157
00:13:26,240 --> 00:13:30,410
help you be successful as well
by talking through the different

158
00:13:30,410 --> 00:13:32,180
things that come up as well.