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In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entrepreneurs discuss the importance of trust and chemistry when founding a business, the unique approach they're bringing to branding and packaging for Civil Pours, and how research is helping them raise capital.
Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.