Today’s episode welcomes Jonathan and Cherie Burrough, owners of Amada Senior Care San Diego North.
Jonathan and Cherie have been in the senior care space since 2008 - 4 years before Amada Senior Care franchises even existed. Jonathan had met the founders Tafa Jefferson and Chad Fotheringham through coaching football years ago. When Jonathan was making a career transition he met up with them and they proposed the idea of joining Amada Home Care - to which he said yes.
Back then Tafa and Chad wanted to open up a facility in San Diego, but the logistics wouldn’t allow them to tackle it singlehanded. The chance meeting with Jonathan allowed him to take a new career step, and for the founders to open the San Diego office with someone at the helm. Even though Jonathan's only home care experience stemmed from his mothers job as a nurse, this initial lack of experience didn’t stop him from taking the leap.
Tune into the full episode to learn more on Jonathan and Cherie’s journey with Amada!
Key Insights:
01:09 How the Burroughs began their home care journey
02:52 Jonathan’s previous career
04:32 Cherie’s initial thoughts about joining Amada
05:13 The challenge of being a one man show
07:15 Jonathan’s road back to Amada
09:48 What did it take to succeed in San Diego?
12:02 Building a self sustaining referral network