The Number

We are going to talk about all things PR with Paul Fitzgerald, President of Salt and Pepper Media.   We dig into some meaty topics like:

Re-inventing vs. PivotingOops vs What ifWho needs PRThe difference between earned and paid mediaWhat is Crisis PR and why do you need it.

Show Notes

We are going to talk about all things PR with Paul Fitzgerald, President of Salt and Pepper Media.   We dig into some meaty topics like:

  1. Re-inventing vs. Pivoting
  2. Oops vs What if
  3. Who needs PR
  4. The difference between earned and paid media
  5. What is Crisis PR and why do you need it.

Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.