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This file was generated by Descript 

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You just left a customer that
you just signed up and you

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decide to stop for lunch.

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And while you're in the restaurant,
you make small talk with someone

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while you're waiting for a table
and he turns to you and he says,

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so what do you do for a living?

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Do you freeze?

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Do you know what to say?

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Or do you just chuckle and then figure out
what to say by the way I've done that one.

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Now, if you didn't know
the exact response to.

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That means you didn't have
the perfect elevator pitch.

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And when you miss that opportunity,
literally sitting next to a job that

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you have in a neighborhood where it's
familiar to people, these everyday

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interactions can very easily become.

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Sales, they can become customers.

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The funniest thing is door to door
or in sales, we're in direct sales.

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We're going out to people's homes.

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They don't know us.

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We show up we're the one initiating.

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So these opportunities in the real
world, these mundane conversations

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where people started conversation with
us, that whole trust dynamic changes.

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We engage in a delightful way.

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They like us, and we end up getting the.

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And this video is inspired by you
because of the comments I've seen

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on YouTube videos, some comments
on Instagram posts, by the way, can

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follow me there at roof strategist.

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And, uh, even emails people have
emailed me and, and said, Hey, I really

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need help with my elevator pitch.

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People ask me what I do for a living.

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And I just don't know.

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How to respond.

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So my mission in this video is
to break down a really simple

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three part formula for you, so you
can perfect the elevator pitch.

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So the next time that someone asks you
this out in the real world, you can

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convert this mundane opportunity into
a really awesome sales opportunity.

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So thanks for joining me in today's
video and welcome or welcome back.

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My name is Adam.

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Besman the roof strategist, and
everything that I do here is

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designed to help you and your.

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Smash your income goal and give
every customer an amazing experience.

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So if you haven't already
done it, hit subscribe.

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I release new material every single
week, and I don't want you to miss a.

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So let's get to it.

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Shall we?

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Your elevator pitch and
the perfect framework.

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Now, this formula is super, super simple.

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The who, what and the why, and then
I'm gonna break down what this means,

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and then show you some examples.

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You can stitch the perfect elevator
pitch together to suit your market.

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Who, what and why?

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Another way to think of
the, who is your ideal.

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Who's the perfect customer for you.

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Now I know you might be thinking,
oh Adam, well, if they have a

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house, they're the perfect customer.

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But I mean, your ideal customer, you
could say property owners or homeowners

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or residential homeowners, you could
say commercial building owners.

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You could say people who own
apartments or multi-family properties.

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All right.

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So that, that ideal customer can be a
subset of different categories of people.

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In another example, bill SSO, who
you may have seen, he's a sales

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rep, uh, at age 61st year in the.

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Using my sales system lands 63 out
of 73 homes in a single subdivision.

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So for him, his ideal customer was a
property owner in that neighborhood

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or around that neighborhood.

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Cause he is already there
and everybody knows him.

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So if you were to name drop, Hey,
help customers in the IOL subdivision.

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They're like I live there or
around there, it's gonna speak

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to them in a really deep way.

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So we really want to call
out that ideal customer.

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So when the customer hears it.

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They feel like you just described them and
it's super personal, powerful stuff next.

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This is what we do for them
or the problem we solve.

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Okay.

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Problem we solve.

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So that's another way of thinking
of the, what example we help

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multifamily properties replace
their roofs after a storm.

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Do a customer multi-family properties
replace the roof after a storm,

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or maybe it's, uh, you're working
right now in an area of homes

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that were built in the nineties.

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And the roofs are about that time.

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And it's a bunch of retail projects
going on in the same neighborhood.

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You can say, Hey, I help homeowners
who live in older homes, get their

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roof replaced when it's time.

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Again, the exact target market, older
homes, get their roof replaced when it's

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time, meaning at the end of their life,
cuz that's what's driving business your

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way or maybe it's I help property owners.

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fix their roof when it's
leaking really quickly.

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Right?

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So if you have a repair division,
my point, you can pick out little

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details depending on if you're serving
customers in the IOL auto division.

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If you happen to just work with
four churches in the same general

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vicinity, if you're working in a
subdivision, whatever the case is, You

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can custom tailor that ideal customer.

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So it speaks to them and share the problem
you solve now, then there's the why?

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Why do we do it in the sales world?

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I like to think of this as,
without, okay, so for example,

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I want to go buy a new car.

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Without the hassle of dealing with a
used car salesperson going through the

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negotiating process and then trying to get
upsold a million times when I'm sitting

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with the F and I guy, okay, that'd be
the, without that's the pain people deal

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with now, the pain people deal with in
our environment is usually, excuse me.

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On the storm side, related to the
insurance process, the insurance

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company, or dealing with shady
contractors on the retail side,

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homeowners don't wanna deal with.

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Hard sale.

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In-home sales presentations, and pushy
tactics, and they don't want to deal

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with the Chuck in a truck quote, unquote,
style of contractor who is unresponsive,

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unreliable, and doesn't call people back.

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So when we know the pains of our industry,
we can then say, I help people just like

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you solve this exact problem that you
might be facing without the traditional

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headaches that everybody complains.

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Okay.

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Do you see how nicely that flow flows?

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So I'm gonna put a few
pieces together here.

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Hey, I help property owners
in the IWA neighborhood.

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Get their roof replaced after the big
storm, without dealing with the insurance

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company, shady contractors, or having
to come out of pocket with extra money.

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Ah, I live right near there.

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I wanna help you.

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Great.

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Right.

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So here's another one I help
private property owners get leaky

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roofs fixed really fast without
having to wait for someone to call

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you back or over overpriced bids.

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So you can see how easy it is.

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Who, what, why, who, what, why, when
you practice this just a few times,

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you're gonna be an absolute pro.

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You're gonna have that elevator pitch
nailed perfectly in, in a format

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that you can adjust on the fly to
match the type of customers that

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you're working with at that very.

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So there you have it short, punchy video
to help you ACE your elevator pitch.

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Thanks for being here now, if it's okay.

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I'd love to ask you a question.

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What would you like me to
cover in an upcoming video?

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Drop a comment or a question
below, because that's exactly

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what inspired this one.

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And I'd love to hear from you.

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Thanks again for joining me.

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And if you haven't yet done it, click
right here to get a free copy of my pitch.

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Like a pro roofing sales training,
video library, or hang with me

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here on YouTube and they think
you're really gonna love this one.

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We'll see you soon.