Do you need social media for your business? Do your clients? How do you know if it's effective or problematic? Business Coach Bob Minhas shares expert advice on walking the social media tightrope as he and Melinda answer these questions and much more.
Show Notes
There is a precarious line between using social media as a cooperative marketing tool for your business and using it as a source of personal validation and fulfillment. That line can be difficult to navigate if we are not taking stock and being completely honest about our use of social media. Business Coach Bob Minhas talks candidly about his own struggles with social media addiction and how he helps clients (and himself) identify issues and get the most out of using social media as a tool - or not at all.
In this episode, Melinda and Bob guide coaches through auditing social media habits, giving valuable tips to the healthy and effective use of any platform. When we learn to manage the use of social media in our own business and personal lives, we can help our clients reap the benefits of this handy tool while avoiding potential pitfalls.
In this episode we discuss:
Does your business even need social media to thrive?
How to draw boundaries with social media usage.
The difference between responding and reacting to social media activity.
Using social media as one tool and not the whole toolbox.
How to be aware of your true social media intentions.
Delegating social media responsibilities to avoid personal attachment.
How too much focus on social media can lead to burnout and overwhelm.
Addressing clients’ fears regarding the use of social media.
“When you're building a business, the fundamental core of your business is really about who it is that you're trying to serve, and social media is not the only way to reach those people.”
“When you have a curated, crafted plan, it allows you to avoid the black hole, the sinkhole, the idea that you need to be on there all the time.” – Bob Minhas
Guest Bio: Bob Minhas started his entrepreneurial career by building a quarter-million dollar tech business with no advertising and gaining celebrity status with his HGTV Canada appearances. Now Bob helps entrepreneurs and business owners level up their revenue, reputation and success with his unique approach of combined intuition and business sensibility. He was recruited for his entrepreneurial spirit and effectiveness skills by Canadian regional government small business development offices.
A proud father to three future leaders, Bob loves nerding out over new discoveries in neurodiversity and mental health in entrepreneurship.
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If you have a question for Just Between Coaches, put the show title in the subject line and send it to podcasts@mirasee.com
• Music and SFX credits:
•Track Title: Clouds Artist Name(s): Acreage Writer Name: Marshall Usinger Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
•Track Title: Coastline Dream Artist Name(s): Wild Sky Writer Name: Adam Simons Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
•Track Title: Coo Coos Artist Name(s): Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION
•Track Title: Stars & Trees Artist Name(s): Outside The Sky Writer Name: Dustin Ransom Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Social Media Tightrope (Bob Minhas)Coming soon.
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Creators & Guests
Host
Melinda Cohan
Guest
Bob Minhas
Producer
Cynthia Lamb
What is Just Between Coaches?
Where do coaches turn when they face a difficult situation with a client? Quite often, when coaching challenges arise, they reach out to a coach more senior than themselves. That’s the aim of Just Between Coaches — to be that trusted source of guidance for the coaching community.
Hosted by Melinda Cohan, coach and creator of The Coaches Console business management system, Just Between Coaches will answer the tough questions that coaches face every day. For example, what can I do if my client is lying? How do I deal with price resistance from prospects and clients? What if I want to fire a coaching client? And what the heck is a feeder course and why should I care?
This tactical podcast will provide a deep dive into one coaching topic per episode, which means searching for answers will be a breeze. It will also offer a simple way for listeners to refer other coaches who are grappling with those tough coaching questions. To submit a tough question you’re facing as a coach, put “JBC” in the subject line and send it to podcasts@mirasee.com.
