Legends of Media Research

Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning everything you thought you knew.  An episode you won't soon forget (even if you want to).

Show Notes

Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, addressability, ad frequency, media flights and so much more!  Byron will get you questioning everything you thought you knew.  An episode you won't soon forget (even if you want to).

What is Legends of Media Research?

Interviews with media research leaders sharing their greatest adventures.