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Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?
In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately.
What you’ll learn:
- Must-have B2B audiences that drive pipeline & revenue
- How to sync audiences across ad networks for instant activation
- Proven audience-building strategies used by top-performing marketing teams
Meet the Experts:
Alexei Ivanov: Team Lead Paid Media, Moss
Mathilde Dechansiaud: Senior Performance Marketing Manager, Oyster
Liam Collins: VP Paid Acquisition, Cognism
Your Host:
Steffen Hedebrandt: Co-Founder & CMO, Dreamdata
Follow Alexei Ivanov on LinkedIn: https://www.linkedin.com/in/alexvivanov/
Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/
Follow Liam Collins on LinkedIn: https://www.linkedin.com/in/liam-collins-performance-growth-marketing/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
What is Attributed - A podcast by Dreamdata?
Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.