Chief Evangelist with Ethan Beute

Today’s guest is Chris Cochran, Advisory CISO & Chief Evangelist at Huntress. He’s also Co-Founder & Chief Creative Officer at Hacker Valley Media. Chris joins Ethan Beute to share why successful evangelism may be measured through aided recall, then unaided recall.

Among the insights you’ll get from Chris, a prolific podcaster, are tips for starting a podcast, structuring and growing a podcast, and even guesting on others’ podcasts.


Takeaways:
  • The most important role of an evangelist:

    • It lies in their capacity to connect individuals through the power of storytelling. Conveying information in a manner that resonates emotionally enables that information to embed itself deeply in someone’s head and heart.

  • For companies seeking a Chief Evangelist, stay patient. It’s about hiring the right person for this very unique role. Chris shares the story of Huntress finding him after searching for two years. He also explains how and why their mission is worth evangelizing.

  • Evangelists should ask themselves: "How can we elevate storytelling to catalyze a change within our industry?"

  • While discovering the role of Chief Evangelist, Chris immersed himself in every episode of this podcast. This experience not only validated his beliefs but opened a deep understanding of evangelism.

  • Podcasting is a “cheat code for life” – it unlocks so much potential in you and in other people. Chris shares how and why he found himself hosting and producing a dozen shows, as well as specific tips to help you be a better podcast guest and host.


Quote of the Show:
  • “The most important job of a Chief Evangelist is connecting people to information that’s going to enable them through the story.”


Links Related to This Episode:


See or Hear More Conversations on Chief Evangelist with Ethan Beute:


Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.