S02 E09: Annie Wang, Vice President, Head of Marketing at Artnet

Annie Wang, vice president, head of marketing at Artnet talks with Scott Kerr about why the art world has been stubbornly slow to embrace the digital realm and why its forced shift online by the pandemic could be permanent. Wang also discusses how artists are successfully using D2C strategies to sell their work through social platforms like Instagram and the surprising affinity of high net worth Millennials to the art market. Plus: Wang explains why female artists remain at a severe disadvantage in the commercial market.

Featuring:
Annie Wang, Vice President, Head of Marketing at Artnet
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
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What is The Luxury Item with Scott Kerr?

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.