The Growth Leadership Show

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Broadcast by

Ross Simmonds is the CEO and founder of Foundation, a B2B content marketing agency.

Show Notes

Topics Discussed:
  • Ross’ content-philosophy explained: “Create once and distribute forever”
  • The role of a content distributor in your business
  • The split between content creation and distribution
  • The content that is best suited for ongoing distribution
  • Why it's important to deeply understand a social platform
  • Analysis of your competitors' content distribution tactics
  • How to do Influencer marketing in B2B
  • How to include your employees in the content distribution strategy
  • The system from content idea to distribution
  • The early days of content marketing
  • Content Framework: Educate, engage, entertain
  • Start by understanding where your audience is


What is The Growth Leadership Show?

The Growth Leadership Show is a straight-to-the-heart marketing podcast.

Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.