Growing Your Audience The Right Way – Ben Jabbawy (Privy)

In this episode, we talk to Ben Jabbawy, the founder of Privy, to get his best advice for growing your audience. Ben teaches us how to find the folks who are most interested in your brand and what kind of offers you should present to capture their attention.

Show Notes

In this episode, we talk to Ben Jabbawy, the founder of an ecommerce marketing tool called Privy.

We kick things off by talking about how to identify your ideal customers and figure out where they hang out at online. From there, we discuss a handful of strategies for getting your brand in front of those prospects and presenting them with an offer that will capture their attention.

Ben layers on the insights by telling us how to properly welcome new members into your audience and how to provide a cohesive brand experience from first interaction through the point of sale and beyond. We close things out by talking about advanced growth tactics – like contextual calls to action – and Ecommerce trends that are gaining steam.

All in all, it's a fantastic conversation, especially for the early-stage Ecommerce founder who is still trying to establish their footing or the mid-stage founder who wants to direct more attention and energy to audience growth. If that's you, then definitely give this one a listen.

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The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…