Subscribe
Share
Share
Embed
Got a cool product but people do not understand it? Improve your positioning!
When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them.
So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it.
Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/
When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them.
So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it.
Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/
Creators & Guests
What is The Reluctant Marketer?
Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must".