Inside BS Show

Sales managers, entrepreneurs, and business leaders: Stop! Don’t set your performance goals just yet. Watch this video first, to avoid missing something important.
These are three often overlooked, critical goals for every salesperson:
1. Create and nurture new customer relationships.
2. Get more revenue from existing customers.
3. Increase dollars per transaction.
Track and measure your team’s success in each of these areas. How much revenue comes from new relationships? How much more did your existing clients spend this year compared with last year? What’s your average transaction amount?
In my video, I dive deeper into these three performance goals. I explain how to find new customers, how to sell more to existing clients, and how to get more money per transaction.
Watch the video here:
https://www.youtube.com/watch?v=enRT7Pec4Kw
How do you attract new customers?
- Allocate 10% of your time to pursuing big whales and huge deals.
- Spend 20% of your time receiving referrals.
- Use 20% of your time on passive attraction methods by repurposing content.
- Devote 50% of your time to primary attraction activities, depending on what works. For example, if you’re a great speaker, spend half your time doing speaking engagements.
How do you get more revenue from existing clients?
- Pitch new products.
- Sell upgraded services.
- Increase buying frequency.
- Promote automatic orders and subscriptions.
How do you increase dollars per transaction?
- Raise your rates.
- Offer good, better, and best options.
- Bundle products and accessories together.
- Offer multiple opportunities to upgrade.
- Become more valuable by creating a community of clients who do business with one another.
Here is the podcast:
Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes

Sales managers, entrepreneurs, and business leaders: Stop! Don’t set your performance goals just yet. Watch this video first, to avoid missing something important.
These are three often overlooked, critical goals for every salesperson:
1. Create and nurture new customer relationships.
 2. Get more revenue from existing customers.
 3. Increase dollars per transaction.
Track and measure your team’s success in each of these areas. How much revenue comes from new relationships? How much more did your existing clients spend this year compared with last year? What’s your average transaction amount?
In my video, I dive deeper into these three performance goals. I explain how to find new customers, how to sell more to existing clients, and how to get more money per transaction.
Watch the video here:
 https://www.youtube.com/watch?v=enRT7Pec4Kw
How do you attract new customers?
 - Allocate 10% of your time to pursuing big whales and huge deals.
 - Spend 20% of your time receiving referrals.
 - Use 20% of your time on passive attraction methods by repurposing content.
 - Devote 50% of your time to primary attraction activities, depending on what works. For example, if you’re a great speaker, spend half your time doing speaking engagements.
How do you get more revenue from existing clients?
 - Pitch new products.
 - Sell upgraded services.
 - Increase buying frequency.
 - Promote automatic orders and subscriptions.
How do you increase dollars per transaction?
 - Raise your rates.
 - Offer good, better, and best options.
 - Bundle products and accessories together.
 - Offer multiple opportunities to upgrade.
 - Become more valuable by creating a community of clients who do business with one another.
Here is the podcast:

Learn more about your ad choices. Visit megaphone.fm/adchoices

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.