Your favorite deep-dive into the sales culture of 30 years ago returns with this scholarly examination of Golden Arches marketing slogans. You've got your good times, you've got your great tastes, you've got your rubber moon-headed mascot-alternates playing piano on a cloud for no one. Yes, throw on your Mayor McCheese sash and prepare yourself for all the feel-good jingles and all the clownish mingles you can only find at your closest participating McDonald's restaurant. Or right here, actually - we're talking about all these things for the entire episode. Featuring Kristín María Guðjónsdóttir, Shrishma Naik, and Justin Zeppa.
Travel back in time with Justin Zeppa and his international team of cultural archaeologists as they adjust the tracking on some VHS tapes and reflect on the commercials of their youth. What exactly was the world trying to sell us, and were they successful? Why did some ad campaigns have intricate narratives sprawling across multiple years while others faded into oblivion? How is it that we can't consistently remember our keys but can still sing some of these jingles note for note? It's a cultural deep-dive that talks a lot about cereal but also seeks the answer to the ultimate question: What is it that we really want?