The RevOps Show

Bring back the behavioral science concepts! Doug and Jess walk through six concepts that all relate to making decisions. Those concepts include: chunking, decision fatigue, staging, elimination by aspects, decision inertia, and substitution. Here are the definitions of each (From Behavioral Economics):
  • Chunking: When the same information is presented in a different form that is easier to process, our ability to receive and remember it is greater. 
  • Decision Fatigue: Long sessions of decision making can lead to poor choices.
  • Staging: When people make complex or long decisions, such as buying a car, they tend to successively explore their options. This includes what information to focus on, as well as choices between attributes and alternatives.
  • Elimination by Aspects: Decision makers gradually reduce the number of alternatives in a choice set, starting with the most important one.
  • Decision Inertia: The endurance of a stable state associated with inaction and the concept of status quo bias
Substitution: The strategy of replacing a distant or abstract reward with a more immediate or tangible incentive to motivate individuals to engage in desirable behaviors or achieve long-term goals.

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Thanks for listening and remember to just say no to shitty RevOps!

Creators and Guests

Host
Doug Davidoff
Doug is the Founder & CEO of Imagine. For more than 20 years, Doug has been advising small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s worked, firsthand, with more than 1,500 companies (and seen their financial statements), so he knows the difference between what works, and what sounds good and doesn’t work.
Host
Jess Cardenas
As Imagine's Chief of Staff, Jess is responsible for enhancing the efficiency and effectiveness of Imagine's sales development programs and aligning these programs with marketing. Jess strives to continually develop and improve processes that enhance growth for her clients' businesses.
Producer
Hannah Munoz
Hannah is Imagine’s Community Manager. On the daily she works to expand the Imagine Platform both externally with client acquisition and internally with new hires.

What is The RevOps Show?

What is Revenue Operations? Revenue Operations (or more commonly referred to as RevOps) started off as a hot trend, but now every growth focused company needs RevOps in order to be successful. But what does that entail?

The RevOps Show is here to help you navigate! Go on an adventure every week with Doug and Jess as they work through common questions, scenarios, and issues companies are facing today to find solutions that will make an impact so you aren't solving your upstream problems downstream.